Transcend Marketing, LLC.

Owner

Grizzly Industrial Inc.

Produced and mailed Grizzly's annual 500 page catalog and two 52-page seasonal catalogs. Played many roles: project manager, creative director, designer, copyeditor. Learned a lot about print and its potential, especially with the right audience, which for Grizzly—a tool and machinery brand—it's a perfect fit.

Multichannel Media Manager

Wrote and edited owner's manuals, press releases, and catalog copy.

Technical Writer and Copywriter

Aim High Content

Print and digital content writing, video production, and social media management for clients in the burgeoning cannabis industry.

Content Marketer

Full Service Catalog Production | From concept to doorstep | Elevate Your Brand with Tangible Marketing

Marketing projects fall apart when no one is managing the moving pieces.

That’s where I come in.  I’m a hands-on Marketing Project Manager with 10+ years of experience leading content operations, campaign delivery, and media outreach for a major national brand. I help businesses get high-quality marketing projects out the door—on time, on brand, and on budget.

Whether you need someone to coordinate a team of creatives, produce and launch a print or digital catalog, manage day-to-day content production, or get press releases into the right hands, I can step in and take the lead.

Specialties:
– Marketing & Creative Project Management
– Content Ops & Workflow Optimization
– PR Strategy & Press Release Development
– Campaign Planning & Execution
– Creative Team Coordination (writers, designers, photographers)
– Catalog Production (Print & Digital)
– Product Photography, Copy, and Layout Oversight
– Digital Asset Management & Review Tools

I’ve produced over 4,000 pages of catalog content, coordinated thousands of product and lifestyle photos, written and distributed press releases for major product launches, and led creative teams through complex multi-channel campaigns. My work has driven measurable results—increased efficiency, lower costs, and higher revenue. But more importantly: I get sh*t done.

If you’re looking for a reliable, senior-level contributor to take charge of your marketing execution, let’s talk.

Will Kersten

the vidar concept

Solopreneur

The African Leadership University

Brand Consultant

Shaybet Services Limited

Creative Director

Brand Identity Designer

Visual identity designer for small businesses in; 
Lagos, Senegal, Barbados and United States.

Visual Identity Designer

ITGEN Solutions

Animator

Educating founders about corporate brand and helping the gutsy amongst them build their own.

People no longer buy products and services.

They buy brands.

But what is brand? And do you have one?

Your brand is a result.

A result of the positive perception your market has about your business, product or service.

The keyword here is "positive", 
If the perception isn't positive there would be nothing compelling them to buy.

Positive perceptions drive their decision to become your customer.

So the question is how do you shape positive perceptions at scale?
And maintain it consistently enough, to influence, create and retain customers?

You lay the "Brand Foundation".


DM me if you want to get acquainted and talk shop.
Or you can follow me to keep a tab on my posts on the subject.

taplio

The Battle

Will Kersten

Vin Eze

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