Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building in public on LinkedIn™ is risky for you. 

You aren't a 20-something Instagram model or a 33-year-old drop shipping bro bragging about 6 figures from Bali. 

You have a real business and a real reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

But beyond that, I value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

I help you build on social media and maintain your privacy using secure AI systems and world-class ghostwriting. 

Sound interesting?

Don't message here on LinkedIn.

Email me instead and use subject "𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆"

luke@wizardofoddmarketing.com

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Want to learn how to use AI safely?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack.

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

I only log in to LinkedIn on Windows. 

I use Linux for my personal data and files...

Running more than one operating system on your computer is called multi-booting. 

This summer as I began to purge myself of big tech I realized that I couldn't full exit the system yet... 

Even though I concluded that:

Using Google search is a privacy risk.

Using ChatGPT is a privacy risk.

Using Cloud AI is a risk...

Publishing content connected to your full name, actual face, phone number and home IP address is also a privacy risk…

I also realized I couldn't cut the last 1% of these data stealing big tech tools and programs...

This is where taking back your privacy requires effort.

So I decided to learn how to sandbox my work/private life online environments.

Sandboxing is when you run apps/programs in a secure, isolated framework to restrict those tools access to the rest of your systems files and resources.

Basically I wanted to figure out how to isolate tools like LinkedIn so they don't have access to my other files and life.

This takes some skill, but deleting 100% of everything just wasn't possible for me yet. 

It's a constant game of learning but I think it's worth learning how to shield your personal data and sandbox your work life, personal life and daily life environments from each other.

Otherwise you are at the mercy of data leaks, hackers, corrupt big tech and government policies…

Personally I think it’s worth the effort to learn and seperate tools, systems and resources.

What about u?

PS Yes I know Windows is getting worse... But Mac? EW

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

Brand partnership • Scale your business privately with AI.

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

Roman Pikalenko 🇺🇦🦩

Turning Impact Leaders into Authority Figures Through Powerful Stories | Ghostwriting LinkedIn & Educational Email Courses ✍️📚

I help climate deep tech founders build founder visibility that compounds.

Because when investors, customers, or top talent Google your name…

You don't want them to find nothing but your Crunchbase profile. 

You want them to see credibility. Clarity. Momentum.

Most of my clients are:

- Series A founders with scientific or technical backgrounds
- Deep in climate, water, food, or materials innovation
- Short on time but serious about becoming the go-to in their category

I ghostwrite their:

- LinkedIn thought leadership (to build traffic engine)
- Educational email courses (to convert attention into demand)
- And sometimes, their articles, newsletters, or even books

💬 I’ve worked with 10+ founders across 8 countries, helped generate $300k+ in LinkedIn-attributed revenue, and ghostwritten 1,000+ posts that have reached millions — while helping my clients build audiences filled with investors, partners, and talent.

You’ll never hear me say “you need to post more.”

Because most founders aren't struggling with content ideas. 

They're struggling with ROI. They don't see how LinkedIn translates to pipeline, partnerships, or talent acquisition.

That’s what I do.

If you want to build long-term authority, not just chase likes, we should talk.

💌 DM me “Pinky” and I’ll show you how I help founders build founder gravity — without sounding like a LinkedIn bro.

(And yes, I’ll tell you why it’s Pinky.)

Or just stick around and follow — I post regularly on founder visibility, deep tech storytelling, and LinkedIn strategy for serious operators.

Growth Marketer

~ Running company social media marketing operations
~ Running paid ad campaigns on social and Google Ads
~ Inbound and content marketing

2 billion people lack access to clean water.

And climate change is making it worse every year.

This Nigerian-born engineer is building a solution that cleans water, captures carbon, and creates fertilizer → all at once.

Meet David Gory Jr, M.S., MBA., Co-Founder and CEO of Airbuild Inc.

David was born and raised in Nigeria, where access to clean water and electricity wasn't a given. It was a daily struggle.

Growing up, he drank water from wells because the natural water sources were too polluted to use.
"
I experienced firsthand what it meant to live without access to clean water or electricity," David recalls.

At 16, David came to the United States for college, determined to build a future where communities wouldn't have to choose between dirty water and no water at all.

His vision crystallized when he met Richard Mariita, MSc., Ph.D., MBA Candidate, who had lost family members in Kenya to waterborne diseases.

Their shared mission? Use nature's own solutions to tackle the global water crisis.

In 2023, David co-founded Airbuild with Richard and John William Bucur, building on years of research into algae-powered water treatment systems.

Their breakthrough?

🌊 Using algae to treat polluted water
🌱 Capturing carbon from the atmosphere in the process
♻️ Creating biofertilizer as a valuable byproduct

Triple impact from one biological system.

But scaling a biotech solution for water treatment wasn't exactly smooth sailing.

The team spent years perfecting their algae cultivation process and convincing skeptics that a nature-based solution could work at an industrial scale.

The persistence paid off.

Today, Airbuild has:

→ Secured land in Green River, UT for their first commercial deployment
→ Designed a system that will treat 50% of the river's flow at full scale
→ Connected their solution to the Colorado River—the water source for California, Arizona, and Nevada
→ Proven their technology can scale profitably by selling carbon credits and biofertilizer

Their algae-powered system:

💧 Treats water pollution without harsh chemicals
🌍 Captures atmospheric carbon dioxide
🌾 Produces biofertilizer for agriculture
📈 Generates revenue from byproducts

At full deployment, Airbuild will process millions of gallons of water that feed into one of America's most critical river systems.

For communities: clean water without waiting decades for infrastructure.

For the climate: proof that solving multiple crises at once isn't just possible—it's profitable.

—

From drinking well water in Nigeria to treating rivers that supply three U.S. states.

That's the kind of lived experience that builds world-changing climate solutions.

—

Do you believe nature-based solutions can solve our water crisis at scale?

—

I plan to share more stories of exceptional climate leaders like David every Monday for #ClimateFounderMondays

Follow me by clicking the bell icon on my profile to be the first notified about it next week 🔔

Roman Pikalenko 🇺🇦🍉

I turn $10M+ Series A climate tech founders & execs into LinkedIn thought leaders to attract capital & talent | Helped 3x LinkedIn Top Voices & 10+ climate tech founders | Obsessed with solar right now ☀️

I once fired a client who called me a know-it-all.

They hired me to help the CEO build his visibility on LinkedIn.

I shared some honest feedback on their content idea.

They didn't like what I said.

Called me a know-it-all.

I ended the engagement that week.

—

Look, I get it.

Nobody likes being told their idea won't work.

But if you hire a premium ghostwriter and then get defensive when they give you expert advice... what exactly are you paying for?

—

You're not just hiring me to type up your thoughts.

You're hiring me to build you a content system.

→ To build content that actually gets results.
→ To push back when something's off-brand.
→ To tell you when a post won't land with your readers.

That requires trust.

And if you can't handle strategic pushback, we're not going to create anything great together.

—

The best client relationships I have?

They're the ones where founders are curious WHY I’m saying what I do.

That's what premium ghostwriting looks like.

Not a yes-man.

A thought partner.

—

Founders, honest question:

Would you rather hire a ghostwriter who challenges you or one who agrees with everything?

Drop your take in the comments.

Many founders on LinkedIn are trying too hard to be “authentic.” They think it means:

- Sharing vulnerable stories
- Talking about their traumas
- Posting their dog/cat/parrot every other day

But here’s what they forget:

They’re leading a business.

And when the signal gets drowned out by lifestyle content:

- Investors don’t take them seriously
- Quality hires roll their eyes and move on
- Customers go with the competitor who speaks to their pain

Authenticity ≠ oversharing.

Especially in climate tech.

If you want to build a personal brand that drives leads, PR, and funding… focus on:

→ Talking about real customer problems 
→ Sharing the story behind why you started 
→ Asking if your content is helpful, not just “relatable” 
→ Showing both wins and roadblocks 
→ Proving you’re up to the task — whether you’re a PhD founder or building your first company

That’s how you earn attention that compounds.

—

Are you struggling to differentiate your tone from your company’s?

PS. If you watched The Last of Us Season 2, I'd love to hear what you think of it. I have some....thoughts.

"If I go on vacation, I don't want to think about LinkedIn."

That's a fair and common concern.

But you don't have to drop your LinkedIn entirely to stay present.

If you go away for 3 weeks in Japan (like I just did), you can stay visible with almost zero creative effort in 3 simple ways:

1/ Recycle your best-performing posts instead of creating anything new.

Your top posts earned engagement for a reason. Reposting them does three things:

• Keeps your posting cadence alive
• Reinforces ideas your audience already loved
• Saves you from burning creative energy while you're supposed to relax

Most people won't even notice you've posted it before.

2/ Share raw travel observations.

A photo with a one-paragraph caption. A quick reflection tied to your niche. An observation about how stepping away resets your thinking. 

Travel naturally creates content, and people engage out of empathy and curiosity. 

3/ Set an away message that redirects attention.

Your inbox will still fill up while you're gone. Instead of a generic "OOO," link to something valuable:

• Your latest newsletter
• Your best lead magnet
• Your sales page
• Your calendar for post-vacation calls

This keeps conversations warm and moves people through your ecosystem while you're offline.

—

Staying present on vacation isn't about grinding from hotel lobbies.

It's about keeping the lights on with smart, low-effort signals.

What's your vacation LinkedIn strategy? Do you post? Go silent? Something else?

My client has 4 business verticals and posts 5x/week on LinkedIn. Most founders think this is a recipe for disaster. Is it?

"Won't I confuse my audience?"

"Should I just pick one vertical and stick to it?"

Here's what we do instead (and why it works):

—

Her company operates in 4 distinct verticals:

1/ Wool insulation for pharma cold chain in Australia
2/ Wool insulation for pharma cold chain in India
3/ Denim insulation for builders
4/ Contract manufacturing

Each vertical has a different audience. Different pain points. Different buyers.

When we started working together, the obvious question was:

"Do we focus on one vertical, or talk about all four?"

My answer: all four. But with structure.

—

Here's the exact framework we use:

Step 1: Ask which vertical is the priority right now.

Not all verticals are equal at all times. Sometimes she's launching a new product. Sometimes she's scaling one division.

They just launched a new denim insulation line 2 weeks ago, for example.

We align the content calendar with business priorities.

Step 2: Organize content by days of the week.

Monday and Tuesday? Denim insulation for builders.
Wednesday? Contract manufacturing.
Thursday and Friday? Wool insulation for pharma.

Her audience knows what to expect. And she doesn't feel scattered.

Step 3: Monitor each vertical as a separate improvement opportunity.

Here's where most people mess up.

They look at overall engagement and say "content isn't working."

We track performance by vertical. Separately.

Different verticals attract different audiences with different activity levels on LinkedIn.

—

The surprising results?

Contract manufacturing and denim content perform the best overall.

Consistent engagement. Steady growth. Predictable metrics.

Buuuuuut…….

Wool insulation topics get insane engagement when we share company wins.

Why?

Because the denim audience is highly active on LinkedIn. They engage heavily when they see proof of impact.

The pharma audience? Less active overall. But they're there. And they convert.

—

What we learned:

Don't avoid multiple verticals. Structure them.

Different audiences behave differently on LinkedIn. And that's fine.

Track each vertical separately. Treat them as independent experiments.

Some verticals will outperform on engagement. Others will outperform on leads.

Both matter.

—

If you're running a business with multiple verticals and think LinkedIn won't work for you, give this strategy a try.

—

What's your biggest challenge with posting about multiple products or services?

taplio

The Battle

Luke Matthews

Roman Pikalenko 🇺🇦🦩

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taplio

The Battle

Luke Matthews

Roman Pikalenko 🇺🇦🦩

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

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Performance ScoreLuke Matthews's LinkedIn Performance