Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

Building in public on LinkedIn™ is risky for you. 

You aren't a 20-something Instagram model or a 33-year-old drop shipping bro bragging about 6 figures from Bali. 

You have a real business and a real reputation to uphold. 

You want to take advantage of more opportunities through visibility on social media, but you know there are privacy risks that come with that.... 

Most AI models take your data and sell it. 
Most social media platforms take your data and sell it.
Most marketers don't understand this, which can expose your company.

That's where I come in. 

I've been marketing for over 10 years on social media, built over 250k followers across all platforms, and I've ghostwritten for some of the biggest personal brands in the world. 

But beyond that, I value privacy and staying hidden. 

It takes skill to build a personal brand that not only generates revenue for your company but also remains secure and private. 

I help you build on social media and maintain your privacy using secure AI systems and world-class ghostwriting. 

Sound interesting?

Don't message here on LinkedIn.

Email me instead and use subject "𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆"

luke@wizardofoddmarketing.com

--

Want to learn how to use AI safely?

Follow me and subscribe to my email list to learn how to use AI tools safely and securely without exposing your data and private life to the world. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack.

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

I have been banned over 10x on LinkedIn. 

The brutal truth is the system ain’t fair…

In business and in life those willing to cater to the system (and exploit you) end up profiting from it. 

Social media has made this reality worse. 

It’s not about how skilled you are.
It’s about how skilled you can talk. 

(& it’s about who u know aka how good you are at kissing up to leaders and using errr befriending them on your climb to a seat at the table)

I decided this rat race wasn’t for me. 

So I’m playing a different game now. 

Rebuilding in the shadows. 
Learning new skills. 
Making new friends…

Friends that are hackers, rebels and the anonymous geniuses defending digital freedom…

Because look, complaining about broken systems accomplished nothing…

Action wins. 

PS Hi LinkedIn. Who’s still here?

2 posts in a week whoa 🤓

Luke M

I used to spend 8 hours a day engaging on LinkedIn. 

In 2025 I spent less than 30 minutes a day... 

So why change?

Well for starters I shut down a lot of things this year. I ghosted the platform for months, I shut down my old businesses and went into the shadows to consider a rebuild. 

But last year a lot changed on the platform.

Commenting alone is now far less effective for growth.

There are too many AI comments.
There are too many thought leader ads.
There are too many virtual assistants focused on ROI.

The odds of your comment alone being seen, considered and replied to simply went down a lot. 

So here's what I have been doing in Q4:

I comment for 15 minutes a day.
I make sure each comment is interesting.
I follow up the comment with a simple DM. 

(oh and yes I remove all my comments, posts and footprint 30-60 days after with a pretty cool AI tool.... DM if your curious why I do this!) 

No you wont get a ton of reach or follower growth this way!

But you will start conversations....

PS Have you changed your strategy in 2025?

It's easy to get 1000 likes a post (like I used too)

Here's how to be a LinkedIn influencer: 

1. Talk about LinkedIn. 
2. Be good looking and post pictures.
3. Write short, broad content. 
4. Spend all day commenting. 
5. Do this for 90 days. 

OR 

69. Pay a team to do it all for you. 

But here's the truth about this blueprint. 

You missed the window when this was possible for anyone. It's too late now on LinkedIn to do this organically. The market has changed, agencies don't work as well, organic is dying and this actually isn't the best strategy unless you want to pretend the old system still works. 

The better way? 

Cut the dopamine. Pick a niche. Speak to that niche. 
Accept less reach. Accept slower growth. 

But reach a very targetd audience. 

In summary...

You need a real skill and a real niche to focus on.

The generic LinkedIn growth expert is playing an old game to take your hard earned money by fooling you with cheap dopamine. 

You will never become them. 

You don't need a personal brand.

You just need to be an expert with a real skill and a specific niche.

PS Who bought cool AI tools for Black Friday?

I now separate work and my personal life.

But not for balance... I do it for privacy.

If you wanna work 16 hours a day and find joy in that then I see no reason at all to say that's unhealthy. 

So this post isn't about encouraging balance.

I mean, I'm the guy who posted 3x a day and spent 8 hours+ a day commenting and connecting on LinkedIn for years who now has a cartoon profile pic, posts 1x a week and barely comments...

I enjoy the unhinged and unbalanced life.

More fun. More purpose. More stories.

And yet I've worked hard to seperate personal and business in 2025.

That's meant shutting down a lot of social media accounts, AI tools, services, clients and ways that I show up on the internet. 

I use Linux for personal stuff.
But Windows for work. 

I use a rebuilt android OS for personal stuff.
And only use an IPhone hardened for work.

I still post on LinkedIn for work. 
But I removed all pics and stories connected to my life.

I could go on and on...

But for me, seperating work and my personal life hasn't been about balance. It's been about privacy and being more intentional with my time, my words and my efforts... 

I believe the internet is no longer a place for authenticity. 

It's simply a place to do commerce. 

So look, do you but if your password is the same for your bank and your LinkedIn account....

Maybe it's time for an audit of yourself eh peasant? 

🧙‍♂️

I only log in to LinkedIn on Windows. 

I use Linux for my personal data and files...

Running more than one operating system on your computer is called multi-booting. 

This summer as I began to purge myself of big tech I realized that I couldn't full exit the system yet... 

Even though I concluded that:

Using Google search is a privacy risk.

Using ChatGPT is a privacy risk.

Using Cloud AI is a risk...

Publishing content connected to your full name, actual face, phone number and home IP address is also a privacy risk…

I also realized I couldn't cut the last 1% of these data stealing big tech tools and programs...

This is where taking back your privacy requires effort.

So I decided to learn how to sandbox my work/private life online environments.

Sandboxing is when you run apps/programs in a secure, isolated framework to restrict those tools access to the rest of your systems files and resources.

Basically I wanted to figure out how to isolate tools like LinkedIn so they don't have access to my other files and life.

This takes some skill, but deleting 100% of everything just wasn't possible for me yet. 

It's a constant game of learning but I think it's worth learning how to shield your personal data and sandbox your work life, personal life and daily life environments from each other.

Otherwise you are at the mercy of data leaks, hackers, corrupt big tech and government policies…

Personally I think it’s worth the effort to learn and seperate tools, systems and resources.

What about u?

PS Yes I know Windows is getting worse... But Mac? EW

Do you share your live location with social media apps? 

I do not. Here's a quick why/why not list... 

✅ Positives to location sharing:

It's convenient (easy to meet up & connect)
It's social proof (events, hotspots, clout)
It gives you steak recommendations. 

✖️ Negatives to location sharing: 

It creates movement patterns for 1000s to study.
It allows your data to be harvested more easily.
It establishes a physical digital footprint.

I have always been careful to not share my live location.

I analyze every photo or post written and consider what kind of footprint I'm leaving behind. 

Am I paranoid? 

Perhaps... But this elder-millennial is gonna keep walking the line between using tech and disappearing into the shadows..

PS Sharing any photos adds to your risk. 

This photo has clues in it. 

Where do you think this photo was taken?

The gatekeepers are losing their grip.

For years, "world-class" meant big budgets, big teams, and exclusive tools. You had to be part of the club.

That era is over.

AI has kicked the door down. A new report from Artlist, based on insights from 6,500 creators, calls this "The third wave of democratization."

What does that mean?

It means anyone with a laptop can now produce studio-quality work. It means a couple of skilled individuals can take on companies in the hundreds. It means the playing field is wide open for anyone willing to learn.

Of course, when anyone can make anything look perfect, the game changes.

It's no longer just about technical skill. It's about taste. Vision. Strategic thinking.

As the report says, direction now matters more than ever. AI handles the production, but only you can choose the ideas that move people. Your choices are what set you apart.

This is why I find AI so appealing. It's not about replacing humans; it's about empowering the ones that choose to accept the new game. It is the great redistributing. An opportunity for anyone willing to learn, not just those with deep pockets.

The little guy has a chance. The rebel. The creator with a dream. The expert with a real skill.....

I think that's pretty cool.

PS if you want to read more about the state of AI check out the AI Trend Report 2026 from Artlist (who sponsored this post).

https://lnkd.in/gf7e8aXE

Brand partnership • Scale your business privately with AI.

How to pay $0 with 9 private AI tools.

(I replaced my tech stack with these brands)

This summer I quit using most AI tools that required overpriced monthly subscriptions/credits and stored my data in their clouds. 

So I had to replace 99% of my tools. 

From $500 to less than $25 a month.

Here's my list:

Notion >Crypt(.)ee for note taking and ideas.
Airtable > AppFlowy for content management.
G-Suite > Proton for secure email and file hosting.
ChatGPT > Okara for private open source AI. 
Loom > Cap so I can record my screen with video.
Perplexity > DeepSeek with Ollama for research.
Canva > Penpot for self hosting creative assets.
Manus > Venice for AI research purposes.
Slack > Signal cz I don't need all the fluff.

So yeah this list is a lot longer.

But I know your attention span is short.

I'm still getting used to some of these new tools.

(and I paid for Proton Premium too btw)

The truth is, it's inconvenient. 
I was used to my tool stack. 

Learning new software and setups is a challenge.

But avoiding subscriptions the best I can and maintaining max control of my data is my decision maker.

PS Yes I left out the self-hosting tools and process...

(I gotta make you follow for more somehow right?)

Tasleem Ahmad Fateh

Robinhood Agency

The ONLY Ghostwriting Agency YOU NEED to Dominate LinkedIn and Build a Profitable Personal Brand!

Founder

Lisnic

Bubble Tea business and market advice. Podcasting, Health and fitness mentoring.

Lisnic Mentor 

Par-Tea

Taking Sydney's taste-buds through a once in a life time journey of discovering the best and the most Bubbly Teas from around the world.

Chief Tea Officer

Certis

Managing the overall responsibility for overseeing the day-to-day operation and performance of  Transport and Infrastructure contracts within a 100m+ portfolio, as well as providing leadership and direction to on-site staff and supervisors.

Client Services Manager

Managing the setup of a dedicated Planning and Verification team to ensure the business remains ahead of its operational curve. Ensuring the business has ability to ensure that new methods of verification are implemented and used to ensure Verification is taken online.

Manager- National Operations Planning and Support.

Effectively manage the business relationship in the back of house functions relating to electronic scheduling, payroll and contract compliance for our National Operations Centre. This is inclusive of achieving operational strategic objectives within a framework of customer service excellence to our staff, clients and suppliers.

Manager- National Operations Centre

Kukkar Meals

Streamlined operational process development and implementation for the number one online ethnic food store in Sydney.

Process Optimisation Manager

My featured section has the solution to all your LinkedIn woes! | Founder at LinkedIn Creator's Club | Your favourite creators are already in. Are you?

Imagine this: 

You work from WHEREVER you want, WHENEVER you want and live the life YOU want by monetising your words on LinkedIn.

That's the dream most Ghost-writers are sold. 

"Sell your words and make money" 

But as with most things in life. 

It isn't that simple. 

- You need to learn client acquisition. 
- You need to learn client service and delivery. 
- You need systems that let you write and delight clients without making your life hell.

Unfortunately, most ghost-writers start with none of these skills.

They jump in, land a client or two, and then burn out.

The same thing happened to me. 

Until, I finally woke up and spent an entire year researching how to do this properly. 

My team and I developed an entire system to run a Ghost-writing business on LinkedIn within 4 hours per client per month. 

(Not just theory and "writing advice" but an ACTUAL SYSTEM)
(One where you aren't stuck in content calls all day)  

Then we built a community where Ghost-writers connect, grow, and never let leads go to waste.

We built a a first-of-its-kind lead-swapping and support system for ghost-writers on LinkedIn.

Whether you’re starting out or already crushing it, here’s how the Ghost-writer's club can help: 

- If you’re new, you'll learn how to monetize your writing and land clients.
- If you’re experienced, you'll discover systems to cut your workload in half (or more)

Sick of low ticket communities that don't actually help you achieve anything? 

YEAH, WE DON'T ROLL LIKE THAT. 

Instead we teach you how to build and scale a real Ghost-writing business to earn an additional $2K–$50K/month with proven systems that: 

- Helped Adi land 3 clients in his first week. 
- Helped Lucy cut her delivery time in half. 
- Helped Nico, Saad and Kasia get clarity on their Ghost-writing businesses.

We aren't just building systems and communities. 

We are building the future of Ghost-writing on LinkedIn. 

Want to join us and become a ghost-writer that actually enjoys their life too? 

Subscribe to our Waitlist (in featured section) as we are currently at capacity. 

I'll send you all the details you need to know to get started once doors re-open in a few days. 

So are you in or are you out?

Hosting a Community of Creator's where we uncover the latest and greatest in personal branding strategies! With a vision to uncover the best ways to establish your authority online and monetise your personal brand!

Hello hello, anybody here?

I’ve been away from LinkedIn for 4 months.

I chose my newborn daughter over content, growth, all of it.

So when I was thinking of a comeback post I realised:

ALL THESE COMEBACK POSTS LOOK THE SAME.

“I stopped posting but secretly signed ten new clients. Business exploded while I was offline. Life is amazing.”

PFFFTTTTT. 

When you are new in business (and branding) you think you have to uphold this perfect image.

Always winning. 
Always booked out.
Always “crushing it.”

That's what these polished gurus taught us.

Eww.

So here's a refreshing comeback post:

While I was away, my business took a big hit.

Client projects got delayed.
Onboardings slowed down.
Team members left.

Revenue dropped to about 20 percent of where we were 4 months ago.

Some clients sacked me. 
I sacked some clients. 

No tidy comeback arc.
No “and then we 10x’d” story.

Just a dad who took time off, and paid the price.

So if your'e reading this I want you to know:

In a feed where everyone’s ‘crushing it,’

If you stepped back to care for what matters most,

You are not lazy.
You are not weak.
You are not behind.


You are doing the right thing.
You are playing your own game.
Remember,

Your Clients can come back.
Your Cashflow can come back.
Your Views can come back.

But your time with the people you love never will.

(Wrote this for myself thought it might help you too)

P.S. Sooooooo did I miss anything or is the feed still basic AF? 😂

LITERALLY no other LinkedIn coach will tell you this 👇 

(ahh yes the truth needs to be told) 

Building a big audience on here is unbelievably hard. 

Like David Goggins level hard. 

There is NO hack.
NO magic system.
NO secret.

No algorithm trick that suddenly “blows you up.”

Nah.

Most of what you’re being sold is snake oil.

Take me for example:

- I locked myself in my room and engaged 16 hours a day.
- Did it for 3 months straight off savings.
- Reviewed 1,200 profiles for free.
- Ran a 15-hour livestream helping people for free.
- Gave away a free course 12,000 people took.
- Commented, DMed, engaged till I passed out, then did it again.

And even then I got lucky.

My audience only grew because a few posts went mega-viral.

Right place, right time, right post. 

This is what the gurus don’t tell you.

Almost everyone with a big audience and strong engagement has done one of two things:

Built it through ridiculous, obsessive hard work.

OR 

Hired a team to pump out broad “internet-friendly” content daily.

Which usually means:

They either had A LOT OF TIME
Or A LOT OF MONEY. 

If that’s not your life right now, I’m warning you:

Tread carefully.

Don’t chase popularity.

Chase peace. 

Here’s the smarter way:

Post about your actual expertise.

Build a real relationship with 2 new people a day.

That’s it.

You don’t need a thousand likes.

I got a thousand likes yesterday and today I’m stressed replying to everyone 😅

Clout looks nice on the feed.

In real life NO ONE CARES. NOT 1 person. 

Don’t waste your life clout-chasing, mate.

It’s not worth it.

Instead chase quality. 
Share real opinions. 
Be the person our feed needs. 

OKAY DEAL? 

P.S. Thanks for coming to my Teddy Talk.

taplio

The Battle

Luke Matthews

Tasleem Ahmad Fateh

Followers

Posts

Engagements

Likes

Performance ScoreLuke Matthews's LinkedIn Performance

Performance ScoreTasleem Ahmad Fateh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Luke Matthews

Tasleem Ahmad Fateh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Luke Matthews's LinkedIn Performance

Performance ScoreTasleem Ahmad Fateh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLuke Matthews's LinkedIn Performance