William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

CliniScripts

Key Responsibilities:
• Actively prospect and visit clinics and healthcare facilities in the Toronto area.
• Present and sell healthcare services, including AI Note Taking, Remote Monitoring, and Chronic Care Management.
• Identify and engage with key decision-makers to understand their needs.
• Build and maintain strong relationships with clinic managers, doctors, and healthcare professionals.
• Follow up on leads and referrals from field activities.
• Develop and execute strategic plans to meet sales targets and expand the customer base.
• Prepare and deliver presentations, proposals, and sales contracts.
• Maintain accurate records of sales activities, including calls, presentations, and follow-ups.
• Provide feedback on market trends, competition, and customer insights to management.

Sales Executive/Business Development Representative

IntouchCX

Key Responsibilities:
• Planned and executed testing of software systems, covering Functional, Regression, Acceptance, Exploratory, GUI, Usability, and Performance testing types.
• Collaborated with cross-functional teams, including Developers, Product Managers, and UI Designers, to improve business operations and user experiences.
• Worked in an agile software development environment, contributing to the continuous improvement of test processes and methodologies.
• Reviewed and implemented new testing tools and techniques to refine the Software Testing Life Cycle.
• Created and improved testing-related documentation, including test plans, test cases, defect reports, and process/training-related materials.
• Interacted with product stakeholders to review requirements and design appropriate test cases.
• Utilized creative problem-solving skills to address challenging issues.

Software QA Engineer

Computan

Position: Software Quality Assurance Engineer 
Industry: Quality Assurance Department of Computan

Key Responsibilities:
• Collaborated with project managers, developers, and stakeholders to create comprehensive test plans for WordPress, HubSpot, and Shopify projects.
• Developed detailed test cases and test scripts tailored to the specific features and requirements of each platform.
• Conducted testing across different browsers, devices, and platforms to ensure compatibility and responsiveness.
• Focused on E-commerce functionality, including cart management, payment gateways, inventory management, and checkout processes in Shopify projects.
• Specialized in content management system (CMS) testing, verifying content creation, editing, publishing, and template rendering for WordPress and HubSpot projects.
• Ensured themes and plugins were tested thoroughly for compatibility, functionality, and performance on WordPress and HubSpot platforms.
• Verified the seamless integration of third-party plugins, APIs, and tools with WordPress, HubSpot, and Shopify.
• Conducted mobile testing to assess the user experience and functionality of websites on various mobile devices and screen sizes.
• Evaluated the performance of websites, including load times, response times, and scalability.
• Documented and tracked defects using tools like Jira, ensuring clear communication with development teams and resolution follow-ups.
• Conducted usability testing to assess the user-friendliness and overall user experience of websites.
• Maintained comprehensive test documentation, including test plans, test cases, test data, and test execution reports.
• Actively sought opportunities to improve testing processes, methodologies, and automation.
• Assisted in testing and evaluating third-party Shopify apps for functionality and compatibility.
• Proficiently used BugHerd, Freedcamp, Trello, Asana, JIRA, and Monday.com for efficient project management and issue tracking.

Software Quality Assurance Engineer

Synavos 

Position: Associate Software Quality Assurance Engineer 
Industry: Quality Assurance Department of Synavos Solutions (Pvt) Limited

Key Responsibilities:
• Created detailed test cases and test scripts based on project requirements, ensuring comprehensive coverage of functionality.
• Conducted Manual and Automated testing, executing test cases and documenting results for web and mobile applications.
• Logged and tracked defects in Jira or a similar defect tracking system, collaborating with development teams to ensure timely resolution.
• Performed regular regression testing to validate software changes and maintain software stability.
• Developed and maintained automated test scripts using tools like Selenium or Appium to improve testing efficiency.
• Ensured compatibility by conducting cross-browser testing on various browsers and platforms.
• Participated in performance testing efforts to identify and address bottlenecks and improve application speed and scalability.
• Contributed to security testing by conducting vulnerability assessments and participating in security reviews.
• Assisted in setting up and maintaining test environments to ensure testing accuracy.
• Maintained comprehensive test documentation, including test plans, test cases, and test execution reports.
• Worked closely with development, product management, and business analyst teams to clarify requirements and resolve issues.
• Supported User Acceptance Testing (UAT) by coordinating with end-users or clients, providing training, and addressing feedback.
• Actively sought opportunities to enhance testing processes and methodologies.
• Effectively communicated testing progress, results, and issues to project stakeholders.
• Ensured software testing aligned with industry standards and regulatory requirements relevant to the project.
• Demonstrated proficiency in testing tools such as Selenium, Jira, TestRail, or other relevant QA software.

Associate Software Quality Assurance Engineer

Upwork

Position: Freelance QA Tester

Key Responsibilities:
• Collaborated with clients to understand project requirements, define testing objectives, and create detailed test plans tailored to their needs.
• Developed comprehensive test cases and test scripts based on project specifications, ensuring thorough coverage of functionality.
• Performed manual testing of web and mobile applications, executing test cases and documenting results systematically.
• Created and maintained automated test scripts using tools like Selenium, Appium, or other relevant automation frameworks.
• Ensured compatibility by testing applications across various browsers, devices, and operating systems.
• Evaluated the performance of applications, identifying bottlenecks, and recommending optimizations when necessary.
• Conducted security testing to identify vulnerabilities and recommend security improvements.
• Conducted API testing to validate data exchange and functionality between different software components.
• Ensured data integrity and accuracy by conducting database testing, including data validation and SQL query testing.
• Logged and tracked defects using project-specific tools or bug tracking systems, maintaining clear communication with clients.
• Managed and prepared test data sets to ensure realistic and effective testing.
• Maintained comprehensive test documentation, including test plans, test cases, test execution reports, and defect reports.
• Communicated testing progress, results, and issues regularly with clients, providing updates and insights.
• Effectively managed freelance projects, including timelines, milestones, and client expectations.
• Assisted clients in defining the scope of testing efforts and clarifying project requirements.
• Kept up-to-date with industry trends, emerging technologies, and testing methodologies.
• Showcased completed projects and client testimonials on platforms like Upwork to demonstrate expertise and attract new clients.

Freelance QA Tester

Fiverr

Level 1 seller on Fiverr with 100+ reviews work on Web and Mobile Testing.

Professional Freelancer

eRozgaar Training Program 

Key Responsibilities:
•	Setting Up Complete Shopify Store. 
•	Complete Drop Shipping Store Setup And Management.
•	In-Depth Study Of Facebook/Instagram For E-commerce Store Marketing. 
•	Setting Up Local E-commerce Store In Pakistan Via Shopify.

E-Commerce Trainee

Nestlé

Position: Information Technology Associate Intern.
Industry: IT Department of Nestlé Pakistan Ltd.

Key Responsibilities:
• Managing technical software requirements.
• Coordinating with the client's team.
• Keeping track of all deliverables and deadlines.

Information Technology Associate Intern

Software QA Engineer @ IntouchCX 🚀 | SFC™ | ASM® | CASF® | PMEC® | LSSWB™

➤ Highly motivated Self-driven Software Quality Assurance Engineer with 4 years of experience in testing (manual, automated, mobile, and web application).
➤ Complete understanding of the Software Testing Life Cycle (STLC) as well as the Software Development Life Cycle (SDLC).
➤ Proficient in the development of QA-related documentation such as Test Plans, Test Cases, and Test Scenarios, and documentations issues into precise, detailed, comprehensive defect reports.
➤ Test execution and test result analysis.
➤ Experienced in all levels of Testing: Positive Testing, Negative Testing, Integration Testing, Functional Testing, System Testing, Regression Testing, User Acceptance Testing (UAT), Cross-browser testing, Black box testing, and maintenance support.
➤ Worked with the team to identify and develop test strategies, document and execute tests across products, and investigate and verify service-level issues.
➤ Software testing strategy in Agile/Scrum, and Waterfall methodologies.
➤ Graphical User Interface Analysis Evaluation and Testing.
➤ Worked closely with analysts and developers to assure requirements are met.
➤ Experience with Firefox, Chrome, Safari, Opera, and Internet Explorer browsers.
➤ Very responsible and self-motivated.
➤ Excellent Organizational, Analytical, and Problem Solving skills, and ability to quickly learn new technologies.

Technology Skills

Database: MS SQL Server 2003 – 2012, Access, SQuirreL, Jailer

QA Tools: BugZilla, Jira, Elementool, HP (Mercury Quality Centre), MS Office 2013, VMware, SharePoint, Team Foundation Server, Quick Test Professional, Selenium IDE, WinSCP

Project Management: JIRA, Confluence, Freedcamp, Trello, Asana

Test Management Tools: TestLink, HP Quality Center, HP UFT

Operating Systems: Microsoft Server 2003/2010, UNIX, iOS

Hardware: Red Hat Linux, Win 98/NT/2000/XP/7,
RFID scanner, VeriFone PIN Pads, Fintrax CC Terminal,
Sales Educator Tills or registers, iPod touch gen 4, gen 5

Software: HTML, HTTP, XML, PHP, MySQL, TCP/IP, JavaSE, Ruby on Rails, VeriFone, Micros xStore, Fintrax Technology

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William M. Ballance

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