William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

Amplitude

Amplitude unlocks the power of your products and guides you every step of the way. Our digital analytics platform shows you what your customers love, where they’re getting stuck, and what keeps them coming back. 

We deliver trusted product data that can steer even non-technical teams to clear answers and sharp insights about conversion, engagement, and retention. 

And we give you the tools to turn that analysis into action—testing ideas within your product to get real-world results. With Amplitude, you don’t have to write a single line of code or wait weeks for an analyst to write reports. You can confidently solve your product-data problems and make the right investments to drive growth.

Sales Strategy & Operations Manager for Sales Development & Velocity Sales

3Link Consulting

Founder & Principal Consultant

Tenbound

Senior Consultant

Service Objects

Director of Sales 

HG Insights

Director of Sales

Consultant

Providence Medical Technology, Inc.

Revenue Operations Manager

Senior Manager, Sales Development

Bromium (acquired by HP)

CipherCloud (Acquired by Lookout)

Dell

Senior Manager, Inside Sales 

Enterprise Inside Sales Representative

Verizon

Business Sales Manager

Account Executive

A seasoned revenue leader and consultant with over two decades of experience driving growth for B2B companies. 

Specializes in optimizing new customer acquisition, designing sales processes, and implementing technology solutions that boost revenue. 

Excels in creating data-driven strategies, administering sales tech stacks, and delivering comprehensive enablement programs. 

Technical proficiency includes Salesforce certification, SalesLoft certification , LeanData certification, and various other GTM tools. 

Passionate about helping organizations achieve scalable growth and operational excellence.

taplio

The Battle

William M. Ballance

Derrick Williams

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