William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

Lavendo

We help startups build and scale high-performing GTM and sales teams by connecting them with the top 5% of sales talent in the U.S. Through our AI-driven recruitment processes, we deliver exceptional hiring solutions that cut recruitment costs and accelerate time-to-hire by up to 80%.

Why us?
✔ Direct access to the top 5% of sales professionals in the U.S.
✔ Expertise in building and scaling GTM and sales teams for startups
✔ AI-driven hiring processes that save time and significantly cut costs
✔ 90-day replacement guarantee for your peace of mind
✔ 100+ successful placements in critical sales roles
✔ Specialized in Enterprise SaaS, AI/ML, Cloud Computing & Infrastructure, Data Governance & Engineering, Cybersecurity, Marketing Technology, Financial Technology (Fintech), IT Staffing & HR Technology, IT Consulting & Digital Transformation

We specialize in recruitment for the following roles:
· Sales Development Representative (SDR)
· Business Development Representative (BDR)
· SMB Account Executive
· Mid-Market Account Executive 
· Enterprise Account Executive 
· Strategic Account Executive 
· Channel Account Executive 
· Account Manager
· Technical Account Manager
· Sales Engineer
· Solutions Engineer 
· Solutions Architect 
· BDR Manager
· Sales Manager
· Customer Success Manager
· Sales Director
· Partnerships Director
· Channel Sales Director
· Head of Sales
· Head of Business Development
· VP of Sales
· VP of Business Development
· Chief Revenue Officer (CRO)

Let’s connect to discuss how we can help your startup build a world-class sales team!

RevGenius

Member

Bravado

War Room Member

Groupon

Biglion (formerly Groupon RU) is the #1 e-commerce coupon website in Europe and CIS (10M+ MAU). Recognized as a Startup of 2012 by Forbes.

My contributions:
- Recruited, trained, and managed an Outbound Sales team, with 2 BDRs being promoted to Manager positions within 2 years;
- Led the launch of over 30,000 ad campaigns and special offers, generating over $6M per year;
- Showed consistent monthly and quarterly quota attainment averaging 110%;
- Delivered 22-25% year-over-year revenue growth from new business and renewals 

Tools stack: Biglion CRM, Google Analytics, Similarweb, Tableau

Sales Director

Weatlas.com — tours & activities

#1 sales hire at Weatlas, a Seed stage travel start-up and online service for booking excursions with Russian-speaking tour guides worldwide. IIDF startup accelerator batch 2014.

Major achievements:
- Closed over 1,000 deals, resulting in a 5x increase in revenue in the first year
- Showed consistent quota attainment averaging 143%
- Proactively prospected and cold-called both B2C and B2B accounts, making over 50 calls daily
- Wore multiple hats such as SDR, BDR, Key Partnerships and Account Manager

Sales Manager (#1 Sales Hire)

Hyatt Hotels Corporation

Ararat Park Hyatt is a 5-star luxury business hotel under the Hyatt Hotels Corporation. The hotel has 206 rooms, with a rack rate starting at $1,000 for a standard room.

Major accomplishments:
- Boosted the hotel's rating from 6.3 to 9.1 points by developing and implementing a new guest check-out procedure. This led to a x3.5 increase in the number of reviews within a three-month period, resulting in the hotel becoming one of the top 7 Hyatt hotels worldwide, and also increased the company's stock value.
- Developed and oversaw the implementation of IT projects to optimize Opera CRM and streamline internal processes. This saved 70% of the hotel's employees 2-3 hours daily.
- Got promoted twice within the first year.

Tools stack: Opera CRM, RESERVE, Scala, Gold Passport, Medallia

Back Office Coordinator & Loyalty program specialist

Founder @ Lavendo | GTM and Sales Recruiting for Startups

👀 Looking for a job? Visit https://www.lavendo.io/jobs to apply.

Passionate about building GTM teams that drive innovation in the tech world. My journey in sales and recruitment has taught me that behind every successful product launch or market expansion, there's a team of exceptional individuals. That's why I've dedicated my career to finding and nurturing the best GTM talent out there.

Whether I'm working with a scrappy seed-stage startup or a well-funded unicorn, I bring the same level of enthusiasm and dedication to every search. I've helped scale GTM functions for dozens of tech startups across multiple geographies, and each success story fuels my passion for this work.

When I'm not connecting top-tier talent with exciting opportunities, you might find me geeking out over the latest AI tech and automation tools. 

If you're a startup looking to build your dream GTM team or a sales professional ready for your next big challenge, I'd love to connect.

taplio

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William M. Ballance

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