William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

Teamtailor

Account Executive

Okta

Prospecting for new business opportunities via outbounding initiatives. 
Qualify, nurture and develop a volume of inbound leads on set target accounts.
Generate sales-ready meetings and opportunities for the Account Executives.
Research contacts and generate demand through call and email campaigns.
Utilize active listening skills to uncover customer needs and business outcomes.
Willingness to collaborate with other members of the sales and marketing organization to drive deals forward. 
Attend in-person and online marketing events to represent the xDR Organization.
Use and maintain our SaaS toolkit (SDFC, Outreach etc) to keep data accurate.

Senior Sales Development Representative l Strategic Accounts

Seismic

- Cold-calling into targeted accounts, lists or personally researched contacts within a specified region/market to uncover and qualify opportunities.
- Clearly communicating value proposition over the phone by thoroughly understanding Seismic’sproducts and business values.
- Identify client needs and develop positive rapport with both clients and the team.
- Building a network; research prospective clients through the use of web/social media, internaldatabases and external tools to identify leads.
- Documenting client interaction and/or prospecting efforts through the use of a CRM.
- Ensuring qualified leads meet quality standards and that channel partners actively engage in followingup on these leads
- Partnering and strategizing with Outside Sales to build pipeline and set monthly goals.

- Q3 2023 188%
-Q4 '23 100%

Sales Development Representative

JobAdder

JobAdder is a market-leading, cloud-based recruitment platform, that enables recruiters to spend more time doing work that adds real human value. Our platform is backed by award-winning support and trusted by businesses worldwide. Headquartered in Sydney, JobAdder operates globally with offices in New Zealand, United Kingdom and the United States of America.

*   Building a pipeline of leads for the sales team by identifying, researching, and generating new target prospects via all channels.
*   Strategically prospecting key account targets & contacts.
* Developing creative strategies for engaging and nurturing prospects using content, email, phone, and social media.
*   Converting target prospects to sales opportunities by exploring and understanding the clients' needs and challenges.
*   Conducting effective qualification conversations with prospects through your deep understanding of our product value proposition.
*   Setting prospect meetings with our Sales Executives.
*   Recording accurate information on both the prospects and your interaction within the CRM.

Sales Development Representative (APAC)

RedBeard Talent

Talent Scout - Team Lead

I contribute by developing a robust pipeline of talent to help fill hiring needs. To build these pipelines of both passive and active talent, I partner with other members of the Recruiting team, Hiring Managers, Executives at RedBeard Talent, and our clients to define what skillsets, backgrounds, and experiences are needed for a candidate to be successful in the role. Some of my responsibilities are to:

- Generating and Acquiring Talent Leads including working collaboratively with Talent Advisors, and Partners to determine the position requirements
- Drafting and managing job advertisements
- Interacting with talent on professional networks and other channels
- Crowdsourcing and networking with industry partners for referrals
- Identifying and qualifying active and passive candidates
- Booking Talent for screening calls with Talent Advisors and Partners
- Contributing to the innovation of lead generation, acquisition, and Talent sourcing strategies

Supporting Talent Management including:
- Following up on talent referrals
- Acting as the first point of contact for incoming inquiries
- Advising standard information to Talent and connecting them to relevant Talent Advisors and
   Partners

E: kaumini@redbeardtalent.com

Talent Scout

Paladin Analytics

Developing and implementing sales strategies, client service and retention plans, and analyzing sales data to inform or update marketing strategies.

Assist with drafting business plans, sales pitches, presentations, reference material, and other documents as required.

Cultivating strong relationships with new clients, while maintaining existing client relationships.

Conducting market research identifying new business opportunities and partners.

Product Growth Associate - Rooster Recruitment Platform

Indeed.com

First Onboarding Strategist in ANZ.

Service and support existing client base.
Advise clients on how to set up their account for successful hiring.
Drive growth by selling pay per click advertising services to small-to-medium sized employers
Help clients measure their success and ROI from Indeed.
Educate clients on our products and ensure their accounts are optimized.
Retain and grow accounts
Meet or exceed assigned quota on a quarterly basis.

Client Onboarding Strategist

Antyra Solutions

Innovate, research and come up with ideas for digital campaign executions.
Web content/copy writing (social media and website).
Monitor social and manager media platforms using social listening tools.
Assist in developing social media communication strategies and publish campaigns on schedule.
Day-to-Day monitoring and management of Advertising campaigns (PPC and SMO).

Digital Marketing Associate

Smarter enablement, better outcomes | Seismic

I specialize in identifying and qualifying high-quality leads and generating new business opportunities. With 3+ years of experience in B2B tech sales, I have a proven track record of delivering results through effective prospecting, lead generation, and strategic account-based prospecting. My strengths include active listening,solution-focused problem-solving, and an ability to tailor my approach to meet the specific needs of each client/prospect

Specialties: Prospecting, Cold Calling, Cold Emailing, Rapport Building, New Business Development, B2B Software Sales, Building Sales Sequences, Sales CRM knowledge, Lead Gen, Software-as-a-Service (SaaS)Product Demonstration, Social Media Savviness, Email Marketing.

taplio

The Battle

William M. Ballance

Kaumini De Costa

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