William Ballance

Lavender

Lavender helps you write sales emails that convert, faster. (🏆 #1 on Product Hunt • 🔶 9.9/10 on G2)

Lavender has everything a seller needs to get more replies in less time: email assistance, sentence suggestions, prospect research + email verification, mobile optimization, data-driven team coaching and recommendations, and much more. 

Integrates with Gmail, Outlook 365, Outreach, and Salesloft.
Get started at www.lavender.ai

CEO & Co-Founder

Sorter

🏅Winner - Techstars Startup Weekend (Atlanta 2018)

A marketing platform that combines neuroscience, psychology, and data science to build better communication at scale for brands like Yamaha, Gravity Blankets, and KettleSpace.

Sorter’s internal AI, CATIE( Creative Algorithms for Text and Image Enhancement) blends behavioral sciences with cutting edge data science and natural language processing enabling you to easily apply an objective science to the art of communication. 

We help create better content faster.

Fueling the backend of our platforms for healthcare, marketing, sales, and HR, CATIE analyzes and determines what distinguishes top-performing campaigns from baseline and under-performing content within your audiences.

Sorter (sorter.com): 1:Many Communications
Lavender (trylavender.com): 1:1 Communications

Co-Founder & CEO

Dooly

Strategic Advisor

Alum

Born out of a campaign to help save Sweet Briar College, a historic women's college in Virginia, Alum was a mobile app for alumni social networking and mobile fundraising active at over 200 colleges and high schools.

Founder

My Fun Filter

My Fun Filter was the #1 supplier of custom Snapchat filters on Groupon and LivingSocial in the US and Canada. Acquired.

Springbot

Springbot is a Magento Gold and Shopify partner that delivers a marketing automation and predictive analytics software to eCommerce stores ranging from early stage startups to $100mm global companies.

Springbot's awards include TAG Top 10 Most Innovative Technology Company, TiE Silicon Valley - TiE50 Top Startups 2016, and Atlanta Business Chronicle's Best Places to Work.

SDR & AE - US/UK/Australia

Candle Spas

• Co-founded the first digital e-commerce platform for subscription spa services in Atlanta, New York, and San Francisco. 
• Built our spa network to over 200 locations across three cities in 2 months. 
• Developed relationships with local and national influencers to drive sales and customer acquisition. 
• Spearheaded partnerships and advertising opportunities with nationally known brands including Stylecaster, Mercedes-Benz, Lululemon, Rocksbox, HowAboutWe, and Graze.

Employee #1

Loclly

• First permanent sales hire at a startup regional local services and "daily deal" e-commerce store.
• Grew annual revenue over 6,000% in a year and a half, then launched a new brand (Candle).
• Utilized strategic user acquisition, e-mail marketing, and pricing models to capture an active audience of buyers across multiple brands and verticals.

SDR & AE - US/MX

Pinnacle Fête

Pinnacle Fête began as an event and artist promotion company in the college town of Blacksburg, Virginia, representing nationally known acts including Rhêtorik, Tim Gunter, and Super Dopplar.

Hampton Roads Chamber of Commerce

Intern - Lead Hampton Roads

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


--

about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

William M. Ballance

TLDR

Manager, Business Development

BizDev Labs

- I was a BDR for 6-8 startups at the same time at any given point and manage the relationships with those 6-8 clients on a weekly basis
- I prospected, closed business, dud client services (BDRing) and relationship/ account management
- I trained and coached SDRs that worked for our clients 

At BDL I’ve run highly successful outbound campaigns for Salesbricks, Zuper, AirOps, Opmed, Mnemonic, Scrut Automation, Deeto, WorkWhile, ActiveClass, iLife, Clazar and many more.

ContactMonkey

- I managed a team of 7 BDRs
- Achieved demos booked goal for the first time (the company had never previously achieved 100% to target)  in Q1 109% to demo booked goal
- Rewrote the company's inbound and outbound sequences translating to 5x more conversions over email
- Delivered trainings on email copywriting and social selling (got the SDRs to become skilled omnichannel prospectors as opposed to solely relying on cold calling)

Athennian

- I managed a team of 5 SDRs with 127% quota attainment for SQLs in  FY‘22 Q3. During my tenure, I led my team to 33x outbound meetings booked and 7x SQLs. 
- Managed IB lead flow. Created processes that made the response time to IB leads 5x faster accelerating the speed of the sales cycle for IB opportunities. 
- Designed a hiring process for SDR hiring which helped us exponentially increase outbound meetings booked and SQLs saving Athennian 5 figures in recruiting fees
- Worked with Product Marketing to make sure Sales Development and Marketing copy was cohesive and aligned. 
- Worked with Demand Gen to write email copy for ABM campaigns for our target ICP and follow-up webinar email campaigns etc.

Manager, Sales Development

FORT Robotics

- Became a De Facto Team Lead of 4 SDRs (SDR Manager role became vacant) at the beginning of 2022. We averaged 110% to quota for SQLs FY'22 Q1. 
- Managed IB lead flow. Created processes that made the response to time to IB leads 2.8x faster. 
- Worked with CS on renewal and retention email campaigns. 
- Worked with Marketing on email campaigns for webinar follow-ups etc.
- Was part of the interviewing and hiring process for AEs, AMs, and SDRs.

Team Lead, Sales Development

- Started as an SDR averaging 125% to quota FY'22 Q2, Q3, and Q4.

Sales Development Representative

ContentLab.io - Content Science

- I worked with 2 sister companies (an ad agency (newsletters, podcasts & banners) and a content agency) booking an average of 20 outbound meetings a month with senior tech marketers. 
- Helped build the outbound business development strategy using email copywriting, and social selling on LinkedIn and Twitter to engage our ICP

DeveloperMedia

KitchenMate

- FY'2020 Q2 162% and FY'2020 Q2 203% to quota for SQLs. 
- Helped build the outbound business development strategy. 
- Used clear email and LinkedIn message copywriting, coordinating highly effective email/ LinkedIn campaigns, and strong CRM upkeep.
- I booked 90+ meetings a month through a custom demand gen email system I created with my Sales Manager

Lead, Business Development

Global Solutions West

I specialized in relationship building with tax CPAs and tax lawyers in the Canadian financial market. I booked meetings with those tax advisors to educate them on Canada’s premier leveraged insurance tax structures used for wealth preservation by Canada’s business elite. I booked hundreds of meetings with Canada’s leading tax advisors.

Business Development

Radio Express International, LLC.

I guided the expansion of Radio Express and its “World Chart Show” audience through expertise in social media and lead generation. I grew email lists and filled the pipeline with the thousands of leads I generated on LinkedIn. I also managed their social media accounts, creating captivating content that boosted the engagement of their audience.

Interested in booking more outbound meetings through email? | BD Leader | BD email copywriting & social selling coach

When I was growing up, my peers had dreams of becoming doctors, engineers, teachers, lawyers, and nurses. 

As a kid, I had no idea "my calling" was in sales development. 

After graduating from Ryerson/ TMU with a degree in communications I began working in social media marketing. That evolved into lead generation, sales development, and eventually SDR management.

I fell in love with sales after reading books like Crushing It by Gary Vee, the 10X Factor by Grant Cardone and Sell it Like Serhant by Ryan Serhant as a young grad. 

These books got me fired up about creative, out-of-the-box, and relentless prospecting, becoming a hunter, and the concept of persistent follow-up.

Over the past 6 years, I have learned the art of prospecting to radio program directors, UHNW tax lawyers, HR leaders, tech marketers, robotics engineers, corporate lawyers, and most recently internal communications leaders.

I've learned a lot over the last 6 years and moved into SDR coaching and management to help young grads break into tech and accelerate their careers. 

I also help SDRs perform to their full potential with SDR social selling, copywriting, and career 1:1 coaching sessions or related workshops at Pavillion and SDRNation.

Outside of sales development and LinkedIn life, I am probably going on long walks with my dog Dusty and my husband, language learning on Duolingo, getting some kind of exercise in for my Apple watch, reading nonfiction political, personal development or business development books or spending time with family and friends!

Email me: monica@mcilroymarketing.com

taplio

The Battle

William M. Ballance

Monica McIlroy 🍵

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