William Ballance

👋 Hey, I'm William. My team and I design technology that combines communication psychology with AI. Want to write better emails faster? We built software for that. 👇

1. Install for free to use our AI Email Assistant at https://install.lavender.ai (for Gmail, Outlook 365, Outreach, and Salesloft)

2. Are you a student or unemployed? We give you Lavender for free until you have a full time job.

3. Want to start a startup one day? I write a lot about our startup journey + happy to help if I can.

4. Want to generate passive pipeline on autopilot? We built Ora, Lavender's new intelligent AI sales agent to help with just that. www.ora.im


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about me:

👨‍💻 I'm a sales rep turned startup founder. 

🇲🇽🗽🍑 I spent a year and a half remote working in Mexico. We built most of Lavender during this. I'm based in New York but we got our start in Atlanta. 

🎨 🏛 I've been designing software since I was a kid, but went to school to study Government and Economics. 

🌍 I'm passionate about entrepreneurship. I wrote my senior thesis on using micro-finance to encourage entrepreneurship and bottoms-up development of emerging economies.

🦊 I'm most proud of starting a series of campaigns to help save a historic women's college, Sweet Briar, from closing. 

👩‍🎓The school was saved by its alumnae, and this experience led me to leave my job and start my first startup: an alumni social chat and mobile fundraising app. 

🧠 Through that I was introduced to the cognitive sciences, met my co-founders, and pivoted. We built technology for marketers that leveraged personality and decision making science.

💜 COVID happened and we pivoted again, applying our communication psychology research to sales.

🙌 Now Lavender helps thousands of sales people around the world write better emails faster.

👉 Learn more about Lavender at www.lavender.ai and www.ora.im

Strategic Advisor

William M. Ballance

Outbound isn’t dead. Your system is. I fix that.

Everyone wants to land clients consistently, and I figured out how.

With $15.2M+ in pipeline generated, 110+ clients scaled, and sales systems that generate revenue, I can show you how to build one yourself (without the trial-and-error BS).

In 2020: Scaled a SaaS to its first 1,000 customers via outbound cold emails
In 2023: Became the #1 cold email creator on LinkedIn by building my personal brand
In 2025: Teaching B2B teams the exact Cold Email + LinkedIn + Content playbook to land clients

Helped 100+ founders master the new outbound: LinkedIn intent signals, demand generation 
through content, social selling, and cold emails that actually convert.

Ready to generate leads? → yurii@yuriiveremchuk.io

Off the clock: 🏂 Slopes | 🏎 F1 Couch Driver | FLEX alum

Yurii Veremchuk

Movies, but make it B2B sales

(outbound is an absolute cinema)

Movies, but makes it outbound

My best prospecting days? Friday and weekends

I get more replies from the C-suite than Monday-Thursday combined.

Fridays, 
Holidays,
Weekends,
 
All are golden for prospecting. 

1. Inbox is quieter 
You aren’t competing with 47 other cold outreach messages. 

2. Decision-makers actually respond 
CEOs and VPs clearing their inbox before or on weekends. 

3. Different mindset 
People are more relaxed, thus likely to engage in a conversation.

It’s just less crowded then.

Happy prospecting✌🏻

500 spam words to avoid in cold emails

(if you want to land in inboxes, not spam) 

I teamed up with Maildoso to create the most detailed spam-word guide

This took me hours of research and testing.

- 500+ spam words to avoid
- Safe alternatives for each
- Categories like Finance, Urgency, LinkedIn triggers

Inbox matters.

• 1 in 5 cold emails land in spam before anyone sees them.
• One wrong word tanks your entire campaign.
• Even LinkedIn DMs get filtered now.

Inside this carousel are exact words killing your outbound 

+ what to use instead so your emails actually reach inboxes. 

What did I miss? 

PS2. Shoutout to Maildoso for figuring out how to send links in an email without being flagged as spam. Now I can send visualisations + videos in my emails.

taplio

The Battle

William M. Ballance

Yurii Veremchuk

Followers

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Performance ScoreYurii Veremchuk's LinkedIn Performance

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taplio

The Battle

William M. Ballance

Yurii Veremchuk

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yurii Veremchuk's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYurii Veremchuk's LinkedIn Performance