25+ years building technology-driven companies from zero to exit. Co-founder & CEO at Scaleflow.com — helping founders, decision-makers, and investors see and fix the gap between commercial ambition and tech reality. Previously CTO & Co-founder at inSided.com (acquired by Gainsight, 2022).

Wouter Neyndorff

Founders/CEOs: grote kans dat de kloof tussen je commerciële ambitie en product/tech realiteit groeit. 

We zien het in onze scans, audits en due diligence en merken het aan de vragen die we krijgen van Founders/CEOs, CFOs en Product/Tech leads. 

Waar het de voorgaande jaren juist beter werd, zien we sinds ongeveer één jaar  een terugval; meer onzekerheid binnen bedrijven die tech gebruiken, maken of verkopen. 

⚖️ Aan de ene kant: Founders/CEOs die zich gegijzeld voelen door de product/tech situatie. Die niet snappen waarom het allemaal zo moeilijk is. Er wakker van liggen maar wel door moeten. 

⚖️ Aan de andere kant: Product/Tech leads die niet over de bühne krijgen waarom bepaalde dingen langer duren, meer kosten of onzeker zijn.

De ironie? Iedereen gaat harder. AI versnelt alles. Maar we zien dat die snelheid de kloof in sommige gevallen alleen maar groter maakt. Voor start-ups vaak prima—maar voor bedrijven die wat verder zijn een groot risico.

Herkenbaar?

productscale.work

I work with B2B scaleups for:
- Product shaping (positioning, differentiation, segmentation, quick validations)
- Product / Design / Eng Organization Design (strategy<>resource gap, talent mapping)
- Sales enablement (Designing GTM and automating workflows)

VCs/Accelerators partnered with include ScaleNL, Angular Ventures, ShillingVC and more.

Founder

Flash

Defining product strategy, leading a team of 3PMs/1 Designer

Head of Product 

PayPal

Card / Bank Account Linking for Consumers: https://developer.paypal.com/limited-release/paypal-provisioning-platform/integrate/

Director of Product Management

Grab

Launched https://www.grab.com/sg/consumer/finance/pay/

Product Lead, GrabPay

Markable AI

AI (CNN) based visual search API as a service product product with a 15 member team. This time post Merchii, validated PMF and GTM'ed from 100K$ ARR to XM$ / markable.ai

Head of Product, AI

Merchii / Flipsicle, Inc.

Launched a visual search (image tagging) product for increasing checkout conversion (with manual tagging). Sold the tech to Flipsicle.com after missing PMF. 

https://www.vinnova.se/p/produktplaceringstjanst-for-bloggare-genom-bildtaggning/

Co-Founder, exited / acquihired

Spotify

Software Engineer, Desktop Apps

I have had the privilege to work with world class teams at Spotify, PayPal, Grab. I grew markable.ai, leading the AI (pre AI era!) B2B Retail SaaS to 1M ARR with our commerce/media B2B customers, after falling into the build trap at a startup.

Most startups fail because they build an amazing product with no distribution, hitting neither product-channel fit or product-market fit. 

➤ I run productscale.xyz to help struggling technical founders win, by thinking deeply through their positioning, segmentation and differentiation challenges. 

➤ If you are an early stage scale-up founder feeling like you are struggling with growth, despite having an awesome product or have decided to consider a (hard) pivot in these cash tight times: You likely need help thinking through your unique customer insight to find differentiation. 
Interested? Book a 30m free at https://productscale.xyz

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The Battle

Wouter Neyndorff

Gaurav Chandrashekar

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taplio

The Battle

Wouter Neyndorff

Gaurav Chandrashekar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Wouter Neyndorff's LinkedIn Performance

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Performance ScoreWouter Neyndorff's LinkedIn Performance