Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Co-Founder & CEO @ Ruley, the E-Referee | Start Up Business Expert | Entrepreneur

After 25 years building successful companies I found myself at a crossroads. I had built companies that helped people and families. I was proud of that legacy, I knew it was time for a new chapter.

In my early 50s, I sold my third company just a year behind schedule from a personal goal I set at 34. 

During COVID, I had the space to explore ideas that truly energized me. I enrolled in a six-month coding bootcamp to learn Python and deepen my understanding of the technologies shaping our future.

Now I’m the Co-Founder of Ruley, an AI powered smart sports E-Referee API  designed to help federations, sports media and consumer brands gain fans, players and spectators by being the go to venues for sports rules and insights.

My personal mission is to fuse decades of my experience and strategic thinking with modern tech to bring people together through playing sports and watching sports.  By working with these existing sports entities we can grow sports and all the good that comes with them.

At the heart of my work is this belief: we all deserve unbiased, instant information, and we all deserve to enjoy life like we did as kids. 

These ideas aren’t mutually exclusive. With the right tools, we can help provide knowledge in unique ways and inject more joy into everyday life.

Explore Ruley and our API rollout (and more) for sports:
🌐 ruley.ai

📸 Instagram: @ruley_ereferee
🎥 YouTube: @ruleythee-referee
📘 Facebook: @ruleytheereferee

🎾 Just Ruley it!

Cassandra Toroian

First time at the #PGAShow, and yes—I'm sure Tracy Thomas and I will be in the small minority of women attendees as is standard practice at most conferences we attend.

As an introverted entrepreneur, I’m embracing the challenge and bringing my best extrovert game face.

I'm excited because it will be an opportunity to interact with many other #golftech entrepreneurs and golf consumer brands and network for #ruley.

For the Volleybird Athletic Lifestyle team it will be an opportunity to meet and network with racquet sports brands and #hospitality companies that focus on #tennis and #padel who care about being eco-friendly and more #sustainable. 

So...it would really help me out if some of these folks would hit me up before we get there - because I am eager to meet up in person! Assuming you will be attending Teemu Ruuska Kira Peterson Jolyn de Boer Evan Roosevelt Tyler Trout or any other folks that are part of the #profluence community involved in the golf industry!

Please reach out via DM so we can plan a couple of minutes! 😊

Most tennis clubs underestimate how expensive “cheap” tennis balls really are.


The cost isn’t just on the invoice. 

It’s in their reputational cost by not being a leader in the tennis business.

It’s in the the cost to the air their players breathe when out on the court.

It’s the cost of the chemical waste from all those balls going into the landfills.

I’ve spent years as part of sports
organizations, and one business element is
clear. Unfortunately.

Sustainability conversations
stall the moment the cost shows up.

Everyone assumes the environmentally
responsible option must be more expensive.

After all, if all else is equal, we are trained to think sustainable products are always more expensive.

Renewaball | B Corp certified  saw this.

And the decided to make the BEST #tennis and #padel balls available.

That meant the ball had to meet a list of criteria - including wears better, lasts longer, and approved by international federations like International Tennis Federation and International Padel Federation. 

And, by the way,  that also meant making the ball a circular 100% recycled ball.

Now we’re their exclusive U.S. partner!
 
The organizations that win long-term
are the ones willing to question
what “cost” really means.

What “best” really means.

The rest keep throwing balls
away and calling it normal.

If your #tennis or #padel club
or academy, or #luxuryresort wants to be one of the first in the U.S. to be part of the next phase of tennis and padel sustainability, you need to get in touch with Volleybird Athletic Lifestyle the exclusive U.S. distributors for Renewaball.

Supplies are limited.

You’ll need to show your organization is truly concerned with sustainability.

I’ll point you to the right people.


#sports #sustainability #countryclubs #racquetsports #environment #tennis #padel #recycling

Continuing my outbound networking for the #pgashow next week.

I’m excited to be there with Todd Grasley helping us with outreach and networking- not just for #golf and #golftech but with #tennis #padel and #pickleball

We hear this is the biggest B2B event for those sports too! 

I’m excited to hopefully finally meet some folks from racquet clubs and facilities who may be there? Like Marcos Del Pilar - 𝗣𝗔𝗗𝗘𝗟 𝗨𝗦𝗔  Padel Haus PadelBizNetwork Val Goncalves Jr, MBA, RSPA, CDORS, DCA Philippe Azar Carlos Beltran Carlos R. Gonzalez just to name a few.

If any of you are going to be there please DM me I’d love to meet you in person.

And if you’re going for #racquetclub sports and looking to meet new people please DM me as well!

Want to get a different perspective on life in the 21st century and how much technology has changed society?

Inadvertently Tracy Thomas  and I stumbled upon a way to do this and it was easy and truly eye opening.

As GenX we lived before cell phones, apps, wifi, internet, and heck, even before the microwave.

But we forgot what life was like.

So now it’s easy to go back in time.

We chose to travel back through re-watching all 8 years of the series called Melrose Place. A drama/soap opera type show in the mid 1990s.

Here’s what watching it made me realize:
▶️ Life was less complicated without all the technology 
▶️ People interacted in more human ways face to face much more often as a result 
▶️ Clothing styles really have not changed much 
▶️ People used answer machines and called people back when convenient 
▶️ Nights and weekends were actually enjoyed and considered downtime 

Bottom line - life was simpler with less technology.  

Life was lived with more life.

We can’t go back to that, it will never happen.

Particularly now with AI.

But, watching these sorts of tv programs is a good reminder the sacrifices in society we have made by embracing technology.

My hope, and what I strive for, is to harness the good part of AI and technology into a true instrument to bring back more humanity.

More human to human interaction. 

More human joy and happiness.

Not use technology as a means to create a more sterile world. 

There are ways to do this. 

We are doing it with Ruley. That’s our small part.  

Harness sports and technology to create more meaningful human interactions again.

What are you working on that tries to do that? I’m curious.

Share below if you’re willing 💥💥

This is a good little list of “red flags” that can help make the decision to pull the trigger.

My hiring litmus test is easy. 

I ask myself one question.

▶️Does this person clearly know more than I do on the subject matter of the core function of why they are being hired.

So on the backend of that, little things may start to show that are on this list.

But the thing is before pulling the trigger on a disengagement with an employee there’s a second question to answer AFTER observing what’s on this list.

That question is also a simple one:

▶️Is it a fixable behavior? 

After all, shouldn’t they be given the opportunity to step up?

I think really then it becomes a much clearer ending conversation if there’s no improvement.

These functions of being a manager are never easy.

Never pleasant.

But extremely vital to maintain a culture of excellence, respect for the company, and of course, each other.

#SaaS #startups #management #decisionmaking

Open article: Dear SaaStr: What Are Signs It's Finally Time to Move on From An Employee? by SaaStr.ai • 2 min read

Dear SaaStr: What Are Signs It's Finally Time to Move on From An Employee?

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