Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Arpit Singh

GTM, AI & Outbound | LinkedIn Content & Social Selling for high-growth agencies, AI/SaaS startups & consulting businesses | Open for collaborations

Hi, I’m Arpit. I build growth systems by combining LinkedIn content, social selling, and GTM workflows.

I’ve been in marketing, ops, and GTM for 6+ years, with the last 2.5 years deep in outbound and social selling. 

In that time I’ve:
→ Worked with 50+ B2B clients across SaaS, fintech, and services
→ Scaled GTM engines inside agencies
→ Reported directly to 15+ founders and CMOs
→ Built outreach systems delivering 300+ replies per month
→ Fixed inbox placement from 20% to 90% in 10 days
→ Automated more than 10,000 touchpoints each month

Who I work with:
→ Founders making $20K to $100K per month who need predictable growth
→ GTM teams scaling sales and content but lacking systems
→ Agencies that want inbound and outbound working together

What I do:
→ LinkedIn content and social selling playbooks
→ Cold outreach and deliverability fixes
→ Trigger-based workflows across LinkedIn and email
→ Full GTM systems including automation, dashboards and SOPs

Currently, I’m a GTM Engineer at Content Path helping B2B brands turn content and outbound into one scalable growth engine.

If you’re looking to align content, outbound, and systems into a GTM engine that compounds over time, DM me.

Growth Strategist

At Huemor we build memorable websites for brands like yours that earn more customers, outshine competitors, and help recruit top talent.

After a website redesign, our clients typically experience:
+ 83% monthly website visits
+ 94% increased conversions
+ 91% leads generated

📞𝙉𝙚𝙚𝙙 𝙤𝙪𝙧 𝙝𝙚𝙡𝙥? 🗓
If you need help improving your current website, building a new one, or generating more organic traffic, we'd love to talk about it.

Get in touch by either...
Messaging me here on LinkedIn
Booking a free strategy session: https://bit.ly/4cHNIGc

One of the hardest parts of sending 20K emails/month?

Email infrastructure setup.

The situation usually looks harmless.

Replies slow down.
The opens still look fine.
Nothing is obviously broken.

So teams assume it’s copy.
Or personalization.
Or the offer.

But that’s rarely the reason.

This happens because email infrastructure doesn’t fail loudly.
It degrades quietly.

Mailboxes burn.
Reputation slips.
Deliverability drops before dashboards warn you.

That’s why I’ve trusted Maildoso for over a year.

It fixes the boring part of outbound. And that boring part matters.

What made me stick with Maildoso:

• 98%+ inbox placement, even to Outlook
• In-house SMTP. No resold nonsense
• IP rotation that keeps things clean
• Self-healing mailboxes so campaigns don’t just… die
• $1.80–$2.50 per inbox, domains included

What Maildoso gave me wasn’t hacks or hype. 

It gave me predictability.

Outbound stopped feeling fragile. 

Replies started making sense again.

If you’re scaling cold email and replies dip without a clear reason…

It’s worth checking whether the problem is really email copy… 

or the infrastructure underneath it.


P.S. See the link in comments to check it out for yourself

I’ve been using HeyReach for 2+ years now.
What I’ve noticed every single time:
They ship fast when users ask for something.

Creators ask.
Customers ask.
Updates show up.

That’s the kind of product behavior GTM engineers respect.

A few weeks ago, they rolled out 2 updates.

Nothing flashy. But if you run LinkedIn outbound seriously, you’ll get why these matter.

1️⃣ Manager role

Access control used to be annoying.

You either gave someone Admin access 
or locked them down so much that they couldn’t really operate.

Now there’s a proper middle layer.

Managers can work inside external workspaces, run campaigns, manage users, see what matters without touching billing or permission settings.

If you work with agencies, contractors, or shared GTM teams, this removes a lot of unnecessary coordination.

2️⃣ Workspace API

This one’s clearly built for GTM engineers.

It covers the boring parts of scaling LinkedIn outbound
the stuff you normally fix with spreadsheets and Slack messages.

You can now:

• Create and manage workspaces
• Pull users by role or invite status
• Invite Managers, Admins, Members
• Create API keys per workspace
• Connect it with Make, Zapier, n8n, MCP, Public API

Which matters when you’re onboarding clients or spinning up new GTM pods regularly.

These aren’t exciting updates.

But they make your outbound setup easier to live with.

And that’s usually a sign the product is built for real operators.


Do you use HeyReach.io in your GTM stack or workflow?

I’ve been using Trigify.io for 1.5+ years now.

Now, I’ve been tracking 25+ LinkedIn profiles on it, mostly for my clients.

And one thing is very clear to me:

Posting on LinkedIn isn’t the hard part. 
Tracking what happens after is.

Most people stop at “posting consistently”.
That’s where the real problem starts.

What usually goes wrong...

1. Everyone tries to create content for their ICP
– very few do it consistently
– even fewer attract the right people

2. Some posts get engagement
– likes
– comments
– profile visits

3. And then… nothing
– no tracking
– no follow-up
– no system

That’s wasted INTENT.

What actually works (when you track it):

1. Lead magnet → warm outbound

→ Post a lead magnet
→ Track who engages with it
→ Enrich those profiles
→ Use that list for outbound

You’re no longer cold. You’re starting with context.

2. Competitor & creator engagement

→ Track engagement on competitor posts
→ Or people consistently posting in your niche
→ Scrape those interactions
→ Enrich the data

Now you’re reaching out to people who are already active in the problem space.

3. Keyword-based intent signals (underrated)

→ Track engagement around keywords like:

   ~ “intent signals”
   ~ “GTM Engineer”
   ~ “RevOps”

→ Build lead lists from those conversations

→ Reuse them for:
   ~ outbound
   ~ content ideas
   ~ account research

Same signal. Multiple plays.


Why I’ve stuck with Trigify.io, it’s not because it’s flashy. But how it turns LinkedIn activity into usable intent.

Post-level tracking.
Profile-level monitoring.
Keyword-level listening.

And now, workflows make this operational. 

Instead of exporting data, stitching tools, and manually following up, you can:
- track engagement
- enrich profiles
- route data where it needs to go
- trigger next steps automatically

They’ve also been adding integrations around enrichment, sequencing, and data sync, which makes these workflows practical in real GTM setups.

But the core idea stays the same: 

If you’re already creating content and doing outbound, you should be tracking who’s raising their hand.

Otherwise, you’re guessing. And guessing doesn’t scale.

This is the difference between posting content and building a system.

Do you actually know who’s engaging with your content?

taplio

The Battle

Xan Mannekens

Arpit Singh

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreArpit Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

Arpit Singh

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreArpit Singh's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance