TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

👨🏻‍💻 Dipak Vadera

Hey YOU, yes YOU! 👋

Thanks for dropping by on my profile 😊

I'm on a mission to help B2B Companies make prospecting easy! In B2B, buying has changed, but selling hasn't. Most organisations are not evolving with the times and are still hung up on 'old school' methods that won't simply make the cut in this day and age.

--

👨🏻‍💻About Me 👨🏻‍💻

I help build companies. I was there when Uber first launched in the UK, when Hootsuite became the world's leading social media management platform and when Leadfeeder became the leader in website identification software. 

Self-proclaimed "Fulltime Backpacker", I am also an active ambassador for remote working, balancing work and travel by staying no longer than 3 weeks in one place!

📖 Read my story on: http://dipak.me/about

--

☕️ Always open for a chat over coffee: https://dipak.me/coffee

👉 If are interested in discussing any public speaking opportunities, please send me a direct message 💬

🔔 Enjoying my content? Click on the Bell icon below my LinkedIn Cover Photo to be notified when I post. Feel free to support me on: https://www.buymeacoffee.com/dipakvadera

Director of Content Marketing (Interim)

Get in touch with me to learn:

✅ How to get started with Social Selling
✅ How to create engaging content that helps you build credibility and thought leadership, leading to more conversions
✅ How to build a Personal Brand on LinkedIn
✅ How to successfully find and connect with your prospects
✅ How to influence buying decisions earlier
💰 How to harness the power of social media to generate real business leads

📩 Enquire about my LinkedIn Personal Branding and Social Selling workshops & seminars

I am not home often, but Birthdays always pull me back. This time for my Dad.

His advice for my sister and me as he begins his next trip around the sun was simple: Enjoy each moment.

So here we are as a family, doing exactly that ❤️

Grateful that remote work lets me be present for special days like this

Making Deals Happen! 😊 | Marketing Leader @ Dealfront | Full-time Backpacker 🎒 | International Speaker 🎤| Vibe Coding and Chill 👨🏻‍💻

Earlier this month, I was invited to attend another edition of World Travel Market (WTM) London. It was great to see familiar faces and sit down with several tourism boards to talk about my travels and the collabs I am working on as the fulltime backpacker. A few themes kept coming up in almost every conversation 👇

👉 Travel is shifting from ‘see more’ to ‘feel more’. People want slower and deeper, more meaningful trips that give them room to breathe, reflect and connect

👉 As AI-generated content floods the internet, travellers are becoming more selective about whom they trust. They are looking for sources that feel real and grounded

👉 Experiences now matter more than itineraries. Most people do not want a checklist of things to tick off. They want to feel something. The destinations that invest in honest storytelling are the ones that stand out

👉 Sustainability is still talked about everywhere, yet the gap between talk and action remains wide. Travellers are paying closer attention to their impact, and they can see through the green gloss. Places like Klinci Village Resort in Montenegro are showing what that looks like in practice, hosting stays that genuinely follow sustainable principles

👉 AI is becoming a helpful assistant in travel. Many companies are automating the heavy lifting, like data crunching and customer service, so their teams can focus on creativity, hospitality and genuine human connection

👉 In many developing destinations, only about a third of tourism revenue stays in the local community. The rest leaks out to foreign-owned hotels, airlines and tour operators. This raises a fair question about the blanket narrative that all tourism is good for locals. The challenge lies in finding a balance that supports both tourist comfort and local prosperity. My friend Safir Jamal, Founder of Global Nomad Pass, has been pushing this conversation for years. Take a look at what he's built: https://dipak.me/nomadpass

👉 Following on from the above, travellers want to support local people directly. The destinations that collaborate with residents rather than build over them are the ones that leave a lasting impact. A great example is the work Tanja Polegubic and Digital Nomad Association Croatia have done with regional tourism boards across the country

Thank you to the WTM London team for having me! 🙏

—
👋 I'm the fulltime backpacker, and I help tourism boards get their destinations noticed by digital nomads

#WTMLDN

🤏 I am this close to finishing ‘Social Proof Generator’, my new app for B2B Marketers

Paste customer reviews and get:

✅ Most mentioned features
✅ Best quotes sorted by impact
✅ Key value propositions
✅ Buying journey insights
✅ Messaging and positioning insights
✅ Objection handling
✅ Pain points analysis
✅ Use case patterns
✅ Competitive win reasons
✅ ROI metrics for sales decks
✅ Website testimonials (ready to paste)
✅ Social posts with hashtags

Who wants to try it out first?

#customermarketing #productmarketing #B2Bmarketing

My ears were burning this morning. I had no idea why until Iva Peršić sent me the photo below 😊

I couldn’t make it to Murska Sobota for 'Slow Festive Flow' because of a speaking slot in London and SaaStr.ai, but I know everyone there will have an amazing time. You’re in great hands with Laura Kopunovič and the Aurora Coworking Murska Sobota team. Enjoy it for me 🤗

As for when I’ll be back in Slovenia, I’m already talking with my friends at Digital Nomad Association Slovenia about making that a reality in 2026 😎

#fulltimebackpacker #visitSlovenia

‘Slow Festive Flow’ Ambassadors - December 2025

Scrolling through customer reviews manually? You miss the gold!

Social Proof Generator just went live and it turns raw customer feedback into ready-to-use marketing assets

Paste reviews from G2, Trustpilot, Reddit, Inc. or even support tickets. Hit 'Generate' and get:

Strategic intelligence:
👉 Most mentioned features (visual bar charts)
👉 Key value propositions (what actually wins customers)
👉 ROI quotes with hard metrics (for sales decks)
👉 Competitive intelligence (who you beat and why)
👉 Buying journey insights (what drives decisions)
👉 Pain points with severity ratings
👉 Objection handling scripts (sales enablement gold)

Ready-to-Use Outputs:
🎯 Website testimonials (copy-paste ready)
🎯 Case study snippets (with metrics)
🎯 Social media posts (with hashtags)

Not only does it extract quotes but it also analyses feedback like a senior B2B Product Marketer would, including:
💥 Decision factors
💥 Buying committee roles
💥 Exact customer language you should steal for your copy

I built it because turning 50 reviews into usable marketing content took hours. Now it takes seconds.

✅ Sort quotes by impact, length or ROI mentions 
✅ Upload CSVs for bulk processing
✅ One-click copy for everything

Check out the screens below with reviews from Dealfront's G2 profile

If you're in product marketing, customer marketing or sales enablement, this will change your workflow 😉

Free to use. Try it out and let me know:
https://lnkd.in/deSXBHVF

Happy Thanksgiving!

—
If you’d like to support me in building more free apps like this, you can do so here 👉 https://dipak.me/bmac

And if you can’t, just sharing this post helps a lot 💙

#appoftheday #B2Bmarketing #customermarketing #contentmarketing

Social Proof Generator - Dipak Vadera

Hello London 🇬🇧👋

Who’s in town for SaaStr.ai this week?

Glad I took this shot over the weekend instead of today 😅☔️

#SaaStr

This was a fun experiment 🧪

A few weeks ago, I met my friend Patrick Schüller for dinner. At some point, while discussing vibe coding, he asked if I knew how many people had viewed or were using the apps I built with Claude.

“Just north of 120 views and around 17 active users that I've heard from for the last one”, I said.

 “Nice. Have you thought about adding some ad space?”

 “That’s a good idea”, I replied as a lightbulb went off in my head.

So I went ahead and did it. The next app I launched was a UTM Link Generator, and I added a CTA at the bottom that linked to Leadfeeder’s (by Dealfront) landing page. It felt like an 'organic' inclusion because the app solves a problem that Dealfront’s marketing buyer persona runs into all the time.

I added UTM tags to the CTA so I could track everything in my own Leadfeeder dashboard. A few days later, conversions started rolling in 🙂

👋 I’m open to new app ideas for sales and marketers
🤝 I’m also offering ad space on upcoming apps. Reach out if you want to learn more 😉

#buildinpublic #B2Bmarketing #freetool

UTM Link Generator - Free Tool Experiment

What should we build today? 💡

P.S. Thank you for the coffee, George 🤗

#vibecoding

taplio

The Battle

Xan Mannekens

👨🏻‍💻 Dipak Vadera

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance Score👨🏻‍💻 Dipak Vadera's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

👨🏻‍💻 Dipak Vadera

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance Score👨🏻‍💻 Dipak Vadera's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance