TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Marketing hup

Head of Performance

Upwork

- Developed cross-channel social media campaigns to engage
different customer segments on Facebook, Instagram, Twitter,
Pinterest
- Used Canva to create compelling creative visuals that regularly had
the engagement of over 10k likes, comments, and shares
- Moderated user content to ensure all engagement with the brand
was appropriate and amplified the company mission and message
- Leveraged data to understand what worked on each social media
platform to improve engagement rate
- Worked closely with the director of marketing to optimize the
content calendar across all platforms to coincide with new marketing
efforts and product launches
- Brainstorming and developing ideas for creative marketing
campaigns
- Monitor and improve the company’s online reputation
- Create and send email campaigns

Digital Marketing Specialist

itlocal srl

Project Manager

FlavorWiki

- Developed and managed profitable projects. Immediately reported
major problems with possible solutions for resolution.
- Actively managed 30+ domestic and international strategic
partnerships with well-known brands.
- Coordinated with clients to provide high-service delivery and
maximize customer satisfaction.
- Data analysis to anticipate and recognize concerns, issues, and
problems and then suggest solutions.
- Managed a team of Project Managers to ensure project deliveries
- Served as the lead point of contact for all customer account
management matters, built and maintained strong, long-lasting client
relationships
- Prepared reports on account status
- Enhanced department and organization's reputation by accepting
ownership for accomplishing new and different requests; exploring
opportunities to add value to job accomplishments.
- ClickUp project management experience

B2B Lead Project Manager

- Create, edit and publish videos, news, and promotional content to
increase fan engagement and channel growth.
- Monitor social channels and engage with audiences
- Create, manage and execute paid Facebook Advertising campaigns.
- Presented growth and engagement analytics to executive teams and
made recommendations.
- Evaluated end-to-end customer experiences and developed a
strategy to optimize cross-channel social media communications.
- Implemented processes and programs that drove sales and created
customer brand ambassadors.
- Managing all social media platforms, including Twitter, Facebook, Instagram, Pinterest, TikTok,
YouTube, and Google.
- Maximize social visibility via Facebook, Twitter, LinkedIn,
Pinterest, YouTube, Google+, Instagram, and other emerging social
platforms.
- Reported regularly on content and campaign performance to
stakeholders.

Marketing & Social Media Manager

PureHealth

- Directed and coordinated marketing activities and policies to
promote products and services.
- Analyzed business developments and monitored market trends.
- Content management (including website)SEO and traffic generation
- Preserved brand integrity by monitoring the consistency and quality
of marketing content.
- Created content for social channels and game websites, including
writing copy, editing articles, and creating visual assets.
- Developed and maintained social content calendars by utilizing
feedback, approvals, and mid-campaign adjustments.
- Managed day-to-day postings on social channels by reporting on
post-performance and replying to follow-up comments.
- Reported regularly on content and campaign performance to
stakeholders.

Marketing Content Manager

Untitled Digital & Branding Studio

- Participated in venue scouting, set design, location decor and
arrangement, seating, and other event management duties.
- Managed a local marketing community
- Designed and executed social media strategy across Facebook and
LinkedIn
- Increased social media lead generation by 45% year-over-year
- Prepared and delivered promotional presentations for the event
speakers
- Created and posted online content to social media accounts
- Leveraged data to understand what worked on each social media
platform to improve engagement rate

Social Media Manager

Careers in White

- Prioritize and manage all requests for digital support and assist with
the development and organization of promotional campaigns using a
project management system
- Plan meetings by identifying, assembling, and coordinating
requirements; establishing contacts; developing schedules and
assignments across multiple teams.
- Assist with developing and monitoring the department budget.
- Optimize activities for driving new visitor traffic to the website and
increasing existing visitor usage through all digital channels.
- Support strategies for customer acquisition as well as increased
traffic and sales.
- Create and execute content strategy, tracking, email testing,
scheduling and deployment CRM email campaigns.
- Build reports to determine success of campaigns and report findings
to the rest of the team/organization.

Digital Marketing Coordinator

Peditel 1791

- Provide support to the marketing department and execute the
marketing strategy
- Develop and execute marketing campaigns.
- Create reports on marketing performance.
- Assist with social media and website content
- Maintain schedules for marketing initiatives

Marketing Assistant

If you’ve ever said ‘social media just isn’t working for us’, I’ve probably helped someone like you.

Hi, I’m Gabriela, social media & digital marketing strategist, freelance consultant, and the brains behind many campaigns you’ve probably scrolled past (and maybe clicked on too).

I help businesses stand out online, not by shouting louder, but by showing up smarter. From fintech and fashion to real estate, healthcare, SaaS, and pet brands, I’ve helped 40+ businesses turn their social feeds into growth engines.

Most of my clients come to me when they’re stuck:
- “We have great products, but no one knows about them.”
- “Our ads don’t convert.”
- “We’re posting… but it’s not working.”

That’s where I come in.
Strategy. Copy. Creative. Paid ads. Email flows. Reporting.
Everything clicks when it’s aligned, and I love making that happen.

A few things about me:
- I’ve spent 6+ years in marketing, across agency, startup, and fractional roles
- I’ve managed content for brands with 2M+ combined followers
- I get way too excited about a clean analytics dashboard
- I love beach days, sandy toes, and baking desserts that require exact measurements
- I believe good marketing doesn’t feel like marketing — it feels like connection

Right now, I work with startups, founders, and creative brands who want more than just likes, they want results.

If that’s you, let’s chat.

Gabriela Bob

This month I learned the hard way what founders actually care about in PPC reporting.

We tested a new “premium” report for some of our PPC clients.
Super detailed.
Super time-consuming.

My team and I created:

• keyword-level performance breakdowns
• audience segments
• top ads by CTR, CVR, ROAS
• funnel analysis
• very detailed written insights

It took hours to do.
We tested it for 1 month.

We assumed founders wanted more depth, more explanation, more marketing context.
We thought:
“If we show everything, they’ll understand the value better.”

We were wrong.

Here’s what founders actually want in a PPC report:

• How much did we spend?
• What did we get back?
• What was the CPA?
• What was the conversion value?
• What should we do next?

That’s it.
The rest is noise.

Founders don’t want to analyze the work.
They want to make decisions from the work you provide them.

After 1 month, we iterated.
We simplified everything to:

• 5 lines
• 5 metrics
• 3 priority actions

And suddenly… clients understood things instantly.
Faster approvals.
Better conversations.
More trust.

If you manage PPC clients:
Stop building reports for marketers.
Start building reports for decision-makers.

Answer the one question they care about:

“Is the money working, and what do we do next?”

Curious - have you ever over-complicated a process because you thought it made the work look better? 👇

#PPC #PerformanceMarketing #GoogleAds #MetaAds #ClientManagement
#MarketingInsights #DigitalStrategy #MarketingLife #AgencyLife

I help SaaS and eCommerce brands scale through social-first strategies | Freelance Marketing Consultant | Social Media & Digital Marketing Strategist

In the last 6 years, everything I’ve grown exponentially… came down to one thing.

(Not luck. Not timing. Definitely not “being in the right place.”)

I’m talking about my earnings, my confidence, my relationships, my health, my quality of life -
and yes, my entire marketing career.

Across 40+ brands, agency chaos, startup roles, freelancing, and 10,000+ hours of actual work…
this ONE thing has been the difference-maker.

And it’s this:

Consistency.

The most boring word in the world.
And the most powerful thing I’ve ever practiced.

Not the glamorous kind of consistency.
The real kind:

• showing up when the ideas suck
• posting when no one is clapping
• learning when you’d rather scroll
• choosing long-term over dopamine
• saying “no” when it’s easier to say “yes”
• building habits that aren’t exciting… but work
• doing your craft even when imposter syndrome kicks in

The truth is:
Consistency builds the things confidence pretends to take credit for.

In marketing.
In business.
In life.

Everything meaningful I’ve built started small… and grew because I kept going.

Consistency won’t make you perfect, but it will make you unstoppable.

What’s the one area you want to be more consistent in this year? 👇

Save this for the days when showing up feels hard.

#PersonalGrowth #CareerDevelopment #MarketingLife #LinkedInCommunity

taplio

The Battle

Xan Mannekens

Gabriela Bob

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreGabriela Bob's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

Gabriela Bob

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreGabriela Bob's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance