TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

SRJ Chartered Professional Accountants (Canada)

Digital Marketing Director

Diquads

Fractional CMO

TimeTrack

Content Writer Lead

Illumeo

SWSAM Solutions

Marketing Manager (Consultant)

GIFT UNIVERSITY GUJRANWALA, PAKISTAN

Marketing Communication Manager/ Alumni Manager

Hayat Kimya

Assistant General Manager

Bio-Vet Pvt. Ltd.

Research and Development Assistant

Chief Marketing Officer | B2B Marketing Systems that Scale 50x Revenue | ESD Global Trainer for Self-Defense 🥷

"Wait… what do you actually do?"

In a nutshell, its all B2B marketing strategies that grow revenues but...

If I had a dollar for every time I heard this on LinkedIn, I’d have enough to retire and finally open that pizza place I dream about 🍕

Worked with 10+ startups, 20+ business owners to SCALE through marketing systems. 
Oh and landed a deal of Warner Bros for my company..

Here’s what I actually do 👇

I help B2B startups and founders go from:

🫥 Invisible → 🧠 Unforgettable
💤 Cold leads → 💰 Warm revenue
📉 Random posts → 🚀 Strategic growth engines

💡 Think of me as the marketing brain you plug into your business when you’re ready to stop guessing and start scaling.

What that looks like IRL:

Building high-converting marketing funnels
Creating personal brand strategies that drive leads
Running content and email marketing that doesn’t put people to sleep
Helping VCs, investors service providers, SaaS & real estate brands own their niche

Its pretty simple ... Just bold strategy + systems that sell.

So, if you're a business owner, marketer, or investor wondering why growth feels stuck...
We should probably talk.

(Or at least follow me for practical posts that don’t suck.)

Hibba Imran

Spoke with Roisin Bennett about how real CEOs use AI. 
Her 10-Minute Founder System is genius. ↓

#AIMarketing

Learn AI with Roisin Bennett

POV: It’s 2026 and your marketing still depends on “ChatGPT’s best prompts.”
Trust me, the hook might be basic.. but stay with me ...

(Also, this post is my dedication to pre-holiday season)

Crazy, I must say.

We’re prepping for holiday campaigns while trying to fix the stuff we ignored all year.

And let’s be honest… in B2B marketing, there’s a strategic shift happening.
It is slow but loud.

Every brand is reviewing last year’s goals, last year’s “big ideas,” and trying to make them make sense for next year. 
Spoiler: half of it doesn’t.

Because the truth is… you didn’t miss “marketing.”

You missed building systems inside your budgets.

And instead you bled cash on things that never moved the needle.

What 2026 is ACTUALLY asking from you:

1. Don’t kill the channels that feed you just because AI got loud.

Take a slow maneuver, and not a dramatic pivot. Not “AI will replace everything.”, but it will alot YES.
But handing the whole engine to AI? THINK ABOUT IT.  Sometimes AI facilitates. Sometimes it shouldn’t lead.

2. Repurpose your best content like your life depends on it.

Because honestly… it does. It’s not 2020 anymore.
If your message isn’t consistent across channels, it’s like speaking five different dialects to one customer. They’ll pick someone who speaks one language well.
Also, have you ever heard of priming? No? 
(You can watch Will Smith's movie Focus)

3. Fix the damn leakage.

Everyone wants “new channels, new funnels, new hacks,” but the leaks inside your existing pipeline are costing you more than the new channel will ever earn you.

Real example:
One of my clients was pouring money into Google Ads. Great traffic, solid leads.
Then they plugged in a new solution of AI calling to Google leads, and AI that instantly called and confirmed appointments the moment a form was submitted.
Guess what happened? Lead-to-meeting ratio tripled, not because of a new campaign.
But because they fixed the broken system between “form fill” and “show-up.”

4. Work your CRM like it’s the only asset that belongs to you.

Lead nurturing isn’t a “nice to have.”
In 2026, it’s the difference between closing deals… or letting them rot in your HubSpot like an abandoned grocery cart.

If you love your company, love your marketing too.
Because it’s the only thing standing between the business you have and the business you could’ve built.

If you need help seeing those gaps, you know where to find me.

taplio

The Battle

Xan Mannekens

Hibba Imran

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreHibba Imran's LinkedIn Performance

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taplio

The Battle

Xan Mannekens

Hibba Imran

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreHibba Imran's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance