Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Hey, I'm Maria — a personal branding coach / consultant based in Berlin. I teach founders and marketers to build personal brands that attract clients and opportunities. Lots of opportunities.

And if there's anything I learned this year about myself, it's that I LOVE TEACHING. Being useful, helping you grow & seeing the spark in my student's eyes. 

So, I've been teaching hundreds of people through workshops, events, 1:1 sessions, communities...

After working as a startup marketer for 4+ years, leading content-first growth and turning LinkedIn into the primary source of leads and revenue, not just vanity metrics, I decided to go all-in as a personal branding consultant and content creator.

Since then, I've been lucky to work with brands like Framer, Notion, Tally, Pitch, GrowthMentor, LeadShark, 12BRAVE, and many more.

If you're a marketer or founder who needs clear systems and to make your personal brand drive opportunities, clients and leads for you — you're in the right place – and I would love to help! 💜

Dm me "LINKEDIN GROWTH" and we can explore how I can support you on your journey! 👋

--
I also manage two communities - Solopreneur Community in Berlin (launchanyway.com) & the Notion for Marketers community (as a Notion Ambassador) in Berlin, because I'm a people person:)

And you can find lots of free resources on my page and YouTube channel (@hellomarialeden).

Other than here you can find me at a calisthenics class, grabbing vegan lunch with friends, or co-working at one of my favorite Berlin cafés.

Maria Ledentsova

Get yourself a bestie who will not only join your live workshop...

but send you a hand-drawn retention chart afterwards 😭

what a masterpiece!!

thank you so much Paula Lozek, I love youuuu, you are truly one of a kind ❤️🙏

I help you build a personal brand that attracts clients & opportunities | Join my 3-Week LinkedIn Sprint (link in bio) | Notion Ambassador | GrowthMentor

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The silent killer of personal brands isn't a lack of strategy.

It's fear.

Fear of judgement, fear of getting it wrong, fear of not being enough.

That's what keeps most people I talk to from starting.

Tina Iurkova just featured my LinkedIn story & advice on her Substack, Serious Type.

I almost let the fear of judgement stop me from starting 2 years ago.
Now I have 31k followers and work for myself.

This hesitation, the worry of being visible, is SO common.

In the interview, we discussed how to push past it. We dive into the mindset shifts needed to tackle your inner critic, and why posting relatable, valuable, human content is much more important than chasing metrics.

We also covered strategy, what makes a great post, what to do if you only have 3-4 hours to spent on LinkedIn per week, how to monetize your account (and why it's harder for some creators), and why I'm not afraid of giving too much value for free.

See the first comment to read the full feature on Substack👇

P.S. huge thank you to Tina for this feature - I enjoyed our conversation so much!! 🙏

To all the women on here...

If I could give you ONE productivity tip to end the week, it would be this:

📣 start every day with checking in on the stage the cycle you're in

I know some people would say topics like these should stay off LinkedIn. 

But we all have a body and we need to be aware of how we feel, when to push through and when to cut ourselves some slack.

I have this daily tracker that I fill out in Notion (see below). It helps me stick to my goals and become more aware of how I feel each day and why.

I track how much protein I eat, how much sleep I got, if I followed my morning routine (aka not opening up my laptop right after waking up), what workout I did, my stress levels, my cycle stage AND at the end of the day I write a daily note (can be one sentence, can be more, depending on the day).

Because it's the foundation.

So if a day feels particularly tough, I can look back at this simple tracker and note "ok I only slept 5 hours and I'm in my luteal phase". I need to take it easy and that's ok!

As someone who's tested and tried every productivity hack under the sun, this daily routine of checking in has been THE most impactful and THE most motivating by far. 

And it only takes 1 minute.

Do you do something similar? 👇

I help you build a personal brand that attracts clients & opportunities | Join my LinkedIn for Marketers Cohort (link in bio) | Notion Ambassador | GrowthMentor

I replaced all forms on my website with Tally forms.

Why? 

Well... where do I even begin?!

Most native website forms:

- don't let you add conditional logic.
- don't integrate easily with Notion or your Newsletter tools.
- don't let you add multi-step forms, conditional logic, etc.

With Tally that is all possible and so much more.

I love both Tally AND I love my Framer website. And with this setup I can add new forms to my website super-fast that are user friendly and help me generate qualified leads 🎉

Comment "TALLY" and I'll send you the full video on building conditional logic forms fast that I filmed for Tally's YouTube Channel👇

Some marketers think building a personal brand will get them fired.

Actually, it's the opposite.

I grew from 600 to 18k followers while working full-time. My personal brand brought thousands of leads to my employer. And instead of getting fired, I got a promotion.

You can turn your personal brand into a high-ROI asset for your company AND become a thought leader in the industry. A win-win.

After almost 2 years at magier, I chose to quit, But only because I decided to work for myself.

(huge shoutout to the team that continues to slay with their content & product!).

Here's what I wish someone told me 2 years ago:

Your personal brand isn't separate from your job.
And it's not a burden.

It IS your job security and your opportunities engine.

I teach you how to build and leverage it in my new LinkedIn course for Marketers.

200+ hours went into building this 3-week sprint for marketers who want to build their brand alongside their 9-to-5.

You'll get:

→ 3 live workshops + co-writing sessions where I'll be giving you feedback
→ 15+ templates to help you apply your learnings
→ A content strategy that fits around your busy 9-to-5
→ Systems to post consistently without burnout
→ Community of marketers doing the same thing
→ (Optional) 30-Day LinkedIn challenge with daily prompts & prizes for winners!!

One of my mentees grew by 700 followers after one post, using a tactic from week 2.

The cohort starts February 16th.
Early bird pricing ends soon.

Comment "SPRINT" and I'll send you the link.

"Maria, I didn't know you launched a course!!"

"yeah, i did, but haven't talked about it much yet"

"oh cool, but why haven't you?"

"well... it's a course for employed marketers and I'm questioning my life decisions right now because while I got a few people really interested already, I'm noticing that marketers who have a job don't feel an "urgency" to build a personal brand. 

They feel safe in their job. So they don't want to invest or find the time right now to invest into their future. They don't want to think about the fact that if they get laid off they'll be competing with thousands of CV's and may really struggle to find their next role. And that it could happen anytime. Butt I don't wanna lead in my posts with this because I don't wanna be too negative.

I grew my personal brand to 18k followers while working full time, which led to so so many opportunities, job offers, brand collabs, so I'm very passionate about teaching other marketers how to do that while they have a safety net of a job. 

But I just feel like this sense of urgency is just not there for many of them... 

Maybe I should have focused on entrepreneurs only because they really need to generate leads now to survive?! That's why I'm also setting up a LinkedIn Growth Community in parallel, but I really want to make it clear to more marketers that personal branding can't wait until you're looking for a job..."

"hmm I guess you may need to educate them more to create demand"

"very true, I think I haven't been doing that enough"

👆 me yesterday yapping about my new course to matthias rossini at the Notion Ambassador meetup yesterday :D thank you so much for listening to my ramblings and all the advice 🥺

honestly promoting and creating a course is a beast and comes with a TONNE of learnings hahahah

off I go to set up some funnels and create more educational content for you!!

If you're a marketer... do you feel an urgency to build your personal brand now? happy to chat if yes / no / why not

taplio

The Battle

Xan Mannekens

Maria Ledentsova

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taplio

The Battle

Xan Mannekens

Maria Ledentsova

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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Performance ScoreXan Mannekens's LinkedIn Performance