Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

We're looking for a intern or student videographer to join us at Superhlth (paid internship).

Here's the situation. We're building mini-series content to tell the story of what we're creating, show real health transformations, and basically bring our mission to life on camera. 

We need someone who gets excited about turning complex health tech into human stories.

If you're into creative work, can shoot and edit video, and want to build your portfolio while working on something that actually matters, this could be a great fit.

Flexible hours around your studies. Real creative ownership. 

Interested or know someone who'd be perfect? 

Just send me a message.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

Framer expert? Give me a shout!

We got some work to do on our product detail pages (gallery cards, review implementation,...). Who can help us? - Short notice

Strategic Landing Pages That Make You Look Premium, Sell Better & Stay Top-of-Mind

What if your website's conversion rates doubled?

I've analyzed over 100 websites and discovered a common issue: their conversion rates were alarmingly low.

Why?

Was it due to their poor design? Hell yes!!!

You might wonder about the role of design in conversions, but remember, it's the first impression.

If your website design doesn't hook the visitors, they never scroll. That means no scroll -> no interest in your offer, and that's how your conversion rates drop.

But fear not, I won't let your conversions stay low and make you feel sad.

Here's how I can help you:

If you don't have a website yet, congratulations! You're in the right place. I'll craft a website that looks stunning and boost your personal brand, which means more $$$.

OR

If you have a website but it isn't converting, what's stopping you? I'm here to revamp and optimize it for stellar conversion rates.

And 

If you're in need of a landing page to:

- Showcase your Offer
- Increase Newsletter sign-ups
- Schedule more appointments through sales pages

So why wait? Let's create one for you NOW. 

Each month I work with 5 Creators/Founders. 

Act now before all seats are booked! To do so, simply go to my 'Featured Section' and book a 1:1 discovery call or you can DM me to see if we're good fit.

Muhammad Ibrahim

I refuse to build landing pages.

The reason is simple. I care about real RESULTS.

There are projects where I don’t say no immediately.

I slow down strategically before opening Figma.

Let me explain what I mean:

1- If the offer itself is foggy, no landing page can rescue it.

So before design…

I sit with the client and help structure the offer first:

I define:

→ What exactly are we selling?
→ Who is it for?
→ What changes after they buy?

I do not touch the page until this is clear.

2- Founders who want “something that looks modern”

Trendy design without strong positioning is just decoration.

If someone comes in asking for trends, animations, or “cool layouts,”

I pause and explain why chasing aesthetics without strategy is stupidity when revenue is the goal.

If they understand, we move forward.

If not, we’re not a fit.

3- Businesses chasing everyone

If a business tries to target everyone,
the page becomes weak and confused.

So when clients aren’t clear on their ICP…

I share my ICP clarity framework with them first.

we define:

→ Who we want →
Who we do not want →
What level they are at

Only then does the landing page structure make sense.

4- People who think traffic is the only issue

This mindset kills more conversions than bad design ever will.

I reframe it like this:

Gold doesn’t attract investors because it gets more traffic.

It attracts them because of perceived value.

Positioning does the same thing.

When you’re positioned as an industry leader, less traffic can still generate millions in sales.

But when positioning is weak, even heavy traffic struggles to convert.

So before building the page…

We fix perception first.

P.S. Need help building a landing page you can send to prospects with confidence? DM me.

This is why my landing pages start pulling qualified leads within days, not months.

Here’s what most people do:

→ Start with a template
→ Write generic headlines
→ Talk about themselves instead of the buyer
→ Add testimonials randomly
→ Focus on “design” over decision

It looks good.

But it doesn’t move people.

Here’s what I do instead:

→ Define one specific buyer, not everyone
→ Identify the exact problem they urgently want solved
→ Map the decision they’re afraid to make
→ Turn their hesitation into headline language
→ Structure the page around objections, not sections
→ Make the offer outcome painfully clear
→ Remove risk with clarity, not gimmicks
→ Align proof directly with buyer doubts
→ Simplify the CTA to one obvious next step
→ Cut anything that doesn’t push the decision forward

No fluff.
No filler.
No “just in case” sections.

Every part of the page has a job.

And this isn't a theory.

Using this approach:

⤷ One client generated 2 qualified leads in the first week after launch

⤷ A founder in Australia started receiving inbound partnership inquiries within days

⤷ A UK-based client began closing higher-ticket deals simply by sending prospects the new page

⤷ A US client launched a new program and began getting qualified leads in week one

Same principle.
Clear positioning.
Clear structure.
Clear decision.

If your landing page isn’t converting, it’s rarely a design problem.

It’s almost always a clarity problem.

And clarity compounds fast.

P.S. If you want this applied to your page, you know where to find me.

My father’s business mindset shaped mine.

He started his business at 19.

Years later, he still works 10-12 hours a day.

No hype. No shortcuts.

No “get rich quick” energy at ALL.

Just discipline.

He used to say something simple:

“If you promise it, deliver it properly.”

Not louder. Not faster.

Properly.

At the time, I didn’t realize how much that stuck.

But now I see it everywhere in how I work.

I don’t overpromise results I can’t control.
I don’t take projects that aren’t a fit.
I don’t chase volume just to look busy.

I build systems.
I protect my reputation.
I think long-term.

If I say I’ll deliver in 10 days, it’s done in 10 days.

Another thing I learned from watching him:

Cash flow matters more than ego.

He never cared about looking big.

He cared about staying stable.

That shaped how I price.
How I scope projects.
How I avoid undercharging just to “win.”

And maybe the biggest one:

Respect is earned through consistency, not noise.

He showed up every day.
Did the work.
Kept his word.

No dramatic announcements.

Just results over time.

Now when clients trust me with launches, timelines, and revenue-critical pages, I treat it the same way.

Not like a creative experiment.

Like a responsibility.

I didn’t inherit a business.

But I inherited his standards.

And standards compound.

P.S. What’s one belief about work you picked up from your parents that still shapes how you operate?

If I could only fix ONE thing on your landing page, it’d be this.

Everything may look fine visually.

But the one thing that should be clear is what you’re missing.

And that is your value proposition.

Because that single line at the top of your page decides everything that happens after.

It decides:

→ Who keeps reading
→ Who self-qualifies
→ Who bounces in 5 seconds

Right now, your page gives visitors no real reason to stay.

And that's why they leave.

After auditing dozens of pages, this is the pattern I see most.

→ ”We help businesses grow.”
→ ”We provide innovative solutions.”
→ ”We build brands that stand out.”

These are SAFE WORDS. 

They protect your ego, not your positioning.

When your value proposition is very hard to understand, your entire site has to overwork to do the extra work.

→ You add more sections.
→ More testimonials.
→ More explanations.

Trying to earn clarity later…

That should’ve been earned instantly.

A strong value proposition does three things fast:

→ Names the audience
→ Names the pain
→ Names the outcome

For example:

Weak:

“We build high-quality websites.”

Strong:

“I help B2B founders turn landing page traffic into qualified sales calls within 30 days.”

One invites curiosity.

The other invites buyers.

If I fix that one line, I don't just improve your copy.

I change how people see your business.

Conversions usually improve before we redesign anything else.

Because design reinforces positioning.

It doesn’t replace it.

taplio

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The Battle

Xan Mannekens

Muhammad Ibrahim

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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