Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Strategic Landing Pages That Make You Look Premium, Sell Better & Stay Top-of-Mind

What if your website's conversion rates doubled?

I've analyzed over 100 websites and discovered a common issue: their conversion rates were alarmingly low.

Why?

Was it due to their poor design? Hell yes!!!

You might wonder about the role of design in conversions, but remember, it's the first impression.

If your website design doesn't hook the visitors, they never scroll. That means no scroll -> no interest in your offer, and that's how your conversion rates drop.

But fear not, I won't let your conversions stay low and make you feel sad.

Here's how I can help you:

If you don't have a website yet, congratulations! You're in the right place. I'll craft a website that looks stunning and boost your personal brand, which means more $$$.

OR

If you have a website but it isn't converting, what's stopping you? I'm here to revamp and optimize it for stellar conversion rates.

And 

If you're in need of a landing page to:

- Showcase your Offer
- Increase Newsletter sign-ups
- Schedule more appointments through sales pages

So why wait? Let's create one for you NOW. 

Each month I work with 5 Creators/Founders. 

Act now before all seats are booked! To do so, simply go to my 'Featured Section' and book a 1:1 discovery call or you can DM me to see if we're good fit.

Muhammad Ibrahim

I’m living some of the wildest days of my life.

Last Wednesday, I booked a flight for one reason only:

To meet some of my best LinkedIn connections in real life.

No agenda.
No “business trip.”

Just people who started as profile pictures…
and somehow became real friends.

The last 5 days felt unreal.

We went shopping just to buy slippers.

Played dodging cars so aggressively that strangers thought we’d lost our minds.

Drove up the hills to see a top view of Islamabad.

Stood inside Faisal Mosque, silent, massive, humbling.

Took a horse ride for the first time and
honestly, I absolutely loved it.

Traveled 23km just to drink our favorite mint margarita because logic was optional that day.

Snuck into a mall by joining a random family
because it was “family-only day” and rules felt negotiable.

One of us (Awais) took a cold shower in 5°C water like a psychopath.

Spent 45k in a single day and didn’t even remember where it went.

But it wasn’t all perfect.

We got scammed by a taxi driver, lesson learned.

The water was so cold our hands went numb after washing.

Junk food caught up with us. Health took a hit.

And still…

I’d do it all over again.

Because these weren’t just “fun days.”

They were life days.

The kind that remind you:

Connection beats comfort.

Memories beat money.

And some decisions only make sense after you make them.

P.S. Have you ever traveled just for people?
Worth it or not

------

Grateful beyond words.

Thanks Muhammad Awais Amjad, Muhammad Shahmeer, Muhammad Husnain Khalid and Subhan Ahmad Shahid for showing up and making these days unforgettable.

Still in Islamabad with the boys,
and hoping to make many more memories.

I’m writing this while waiting for my first-ever flight.

Solo.

No partner.
No “let me wait for someone.”

And here’s what’s surprising me the most:

I’m calm.
I’m confident.
I feel stupidly grateful.

And yeah, I’m excited in a way that feels unfamiliar.

No fear.
No panic.
Just curiosity.

(Also… I might actually say hi to the pilot. Let’s see 😄)

What’s hitting me right now is this feeling of earned independence.

Like, I chose this.

And that changes everything.

So here’s my message to anyone stuck in hesitation mode:

If you’re delaying travel because
you’re “waiting for the right person”
or scared of doing it alone,
listen carefully.

When things get hard, most people won’t be there anyway.

A few will.

The rest disappear.

So why keep postponing your life?

Yes, solo travel feels scary at first.
That fear is real.

But here’s my challenge to you:
book the flight anyway.

You don’t outgrow fear by waiting.
You outgrow it by moving.

You’ll thank yourself for it.

Not me.

 P.S. What do you remember most from your first flight?

One thing I failed at in 2025 and I’m owning it.

I promised myself I’d create more videos.

I didn’t.

At the start of 2025, I set a non-negotiable rule:

No matter what, I’ll show up on video.

Reality had other plans.

The first two quarters went wild.

Fully booked.
Dream clients.
Some of my favorite landing pages I’ve ever built.

And quietly… my videos disappeared.

Not because I didn’t care.
Not because I wasn’t serious.

Because I made a dangerous mistake:

I relied on motivation instead of a system.

I recorded “when I felt like it.”
And every time I felt like it… I didn’t have time.

That’s on me.

No structure = broken promises to yourself.

But that changes now.

My trip ends on Jan 16.

From the very next day, I’m running this system, no drama, no excuses:

→ Collect viral ideas in batches
→ Write 2–3 scripts every week
→ Record at least 2 videos per week (more if possible)
→ Send everything to Podcutz for editing, no bottlenecks

2025 taught me the lesson.
2026 is where I apply it.

If you dropped the ball last year too, this is your sign:

Fix the system, not your motivation.

Let’s go.

P.S. What’s the biggest mistake you made in 2025?

Some premium landing pages I designed last year 👇

Premium Landing Pages

After building over 28 websites and landing pages last year, this is the most valuable lesson I’ve learned.

You think you’re competing with competitors.

You’re not.

That’s a comforting lie.

You’re competing with something that’s shrinking every single day:

Your audience’s attention span.

Yes, everyone knows this.

Almost no one designs like they believe it.

How do I know?

Because I audit landing pages daily and still see:

→ Long, bloated headlines that say nothing
→ Generic copy that could belong to anyone
→ Stock images pretending to be trust

And then founders say:

“Why aren’t we getting leads?”

Because your page is bleeding attention before it earns trust.

So how do you actually compete for attention?

It’s simpler and harsher than you think.

Imagine someone walks up to you and says:

“Hey, I know you’re stuck with [exact painful problem].

I’ve already solved it.

Here’s how.”

You don’t scroll.
You don’t hesitate.
You listen.

Why?

Because your pain was named.
And a solution was promised, fast.

That’s the rule.

If your landing page doesn’t:

→ Call out the pain instantly
→ Remove confusion immediately
→ Signal relief within seconds

You’ve already lost.

Not to competitors.

To silence.

And silence never converts.

Secret!!!

Today was the last day with them.

And before life speeds up again… 
I want to lock in what the last 10 days taught me.

First, I’m genuinely grateful I got to start the year like this.

Not with pressure. Not with noise.

But with laughter, movement, and real conversations.

Here’s what stayed with me:

→ Your environment edits your thinking, whether you like it or not.

Being around the right people doesn’t just motivate you.

It silently raises your standards.

You start thinking bigger without forcing it.

→ Travel isn’t a break for founders, it’s a reset.

This was my first real trip, and I already know one thing:

mental clarity doesn’t come from grinding harder.

It comes from stepping away long enough to hear yourself think.

→ Money matters, pretending otherwise is naive.

Yes, money can buy happiness.
Or at least the space to create it.

Experiences, freedom, options, none of that is free.

→ Energy is more valuable than time.

You can have free hours and still feel dead inside.

The right people + new places recharge you faster than any productivity hack.

→ The internet gives you reach. Real life gives you depth.

Online connections are powerful.

But meeting people in real life turns “network” into bond.

→ Comfort kills stories. Discomfort creates them.

Every memorable moment from this trip came from saying yes
when comfort said no.

This trip ends here.

But the version of me it created doesn’t.

Already planning the next one in April or May.

Different places. Same intention.

P.S. When was the last time you stepped out of your routine long enough to reset?

Every founder I meet has the same landing page problems… and they never realize these are the reasons their pages don’t convert.

I only have 60 seconds to fix them for you, so pay attention 

➡️ Problem #1

Founders forget one truth: 

People buy when risk feels low. 

If your landing page doesn’t show a guarantee, safety net, or trust marker, conversions will flatline.

➡️ Problem #2

You copied your competitor’s landing page. 

Which is genius… unless they’re also broke.

Instead, use competitor research for inspiration, not duplication. 

Build your page around your customer’s psychology, not someone else’s mistakes.

➡️ Problem 3

You wrote ‘We are the leading provider of…’ 

Congrats. 

You sound exactly like the other 300,000 ‘leading providers.’

Replace that fluff with a crystal-clear promise: 

What you do, for who, and the outcome they’ll get.

➡️ Problem 4

You built your landing page like a 
homepage, trying to say everything. 

But a landing page only has one job: 

Drive one action. The rest is a distraction.

Strip it down to one CTA, one offer, one outcome. 

That’s how you get focus and conversions.

Fix these 4 things, and your landing page will convert way more visitors into clients.

My father started his business at 19.

I started mine at 21.

Just a two-year gap.

Sounds similar, right?

Completely different worlds.

When my father started, there was no backup plan.

That business was survival.

No social media.
No marketing playbooks.
No “content strategy.”

Clients came from one place only:

Word of mouth

So he built everything on two things:

Honesty and quality work.

Slowly, that reputation turned into trust.

Trust turned into big clients.

Big clients turned into millions in sales.

And because of that, he gave us a life most people only aim for.

Now compare that to my start.

When I began my web design business, failure wouldn’t have ended me.

I could’ve joined his business anytime.

But I never let myself think that way.

I treated my business like I had no safety net.

12-hour days.
No weekends.
Missed family gatherings.
Zero shortcuts.

Not because I had to but because I wanted something of my own.

Three years later, I can say this without hesitation:

It was worth it.

But here’s the real reason I’m telling this story.

We all look for role models in podcasts, books, and Twitter threads.

Sometimes, the best one is standing right in front of us.

For me, that’s my father.

Whatever business sense I have, it started with him.

Whatever confidence I’m building, it’s because I watched him build first.

That hunger to do more, to go further, I didn’t invent it.

I inherited it.

Different paths.
Same foundation.

And I’m proud of that.

P.S. Is your father your first business role model too?

Tomorrow, at this exact time, I’ll be in a different city.

Solo (just for a short time though.)

A little nervous.
More excited.

And fully responsible for whatever happens next.

This is my first time traveling alone to another city.

And yeah, that fear is real.

But so is the pull to do things that stretch you.

The crazy part?

When I land, I won’t be alone.

I’ll be meeting some of my best LinkedIn connections I made two years ago when I had almost nothing but consistency and a LinkedIn account.

Different cities.
Different lives.

And now, finally, real life.

On top of that, I made a promise to myself on Jan 1:

30 days of posting. No excuses.

I’m on Day 5.

And I’m continuing this challenge while traveling.

I don’t know how clean the posts will be.
I don’t know where I’ll write them.
I don’t know if I’ll be tired, distracted, or overwhelmed.

But I do know this:

Momentum doesn’t care about comfort.

One thing I’m deeply grateful for,
every expense on this trip is on me.

Flights.
Food.
Shopping.
Everything.

Not because it’s flashy.
But because it’s proof.

I built something that moves with me.

P.S. Have you ever traveled solo?
How was the experience?
Any tips you’d give someone doing it for the first time?

taplio

The Battle

Xan Mannekens

Muhammad Ibrahim

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The Battle

Xan Mannekens

Muhammad Ibrahim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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