Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Helping Li Profiles build trust by my psychology based designing | DM "Accelerator" to enroll in my program!

I build LinkedIn-centric brand systems that turn attention into booked calls.

Your profile isn’t a bio. It’s a due-diligence filter. I standardize the signals buyers scan first: clarity, authority, relevance, proof.

What I do
- Banner system with message ladder and authority variants
- Headline, About, and Featured that pass the 5-second test
- Content design system for insights, cases, teardowns, and offers
- Color, type, and spacing tokens so every asset is unmistakably you

Why it works
People skim. Algorithms skim. Consistency lowers cognitive load, speeds understanding, and reduces perceived risk. Inconsistent cues reset recognition to zero. I fix that.

Outcomes
Faster recognition in feed and profile views
Higher reply and booked-call rates
Shorter sales cycles and stronger price power

Who I help
Creators and founders who sell through content: advisors, operators, recruiters, B2B consultants.

How we ship
48-hour Sprint for a converting profile fast.
System builds when you want a repeatable content engine.

Design is not decoration. Design is signal. Signals cut uncertainty. Uncertainty kills deals.

If you want LinkedIn to feel like a pipeline, not a poster, let’s align your signals and go to market.

Muhammad Obeidullah Siddiqui

This wouldn’t have happened without you!

We just crossed 9K, and that feels like a strong way to open the year

The last two years have been anything but linear

I hit my first $1,000 in 2024
I crossed 1K followers in one month back in 2023
I failed my first business model in public
I rebuilt. Learned. Kept going

Along the way, I got the opportunity to work with people I genuinely respect:
Alex Cinovoj, Ayesha Ameer, Avery Smith, Charlie Hills 🦩 Fatima Khan, Dr. dr Maciej Chrzanowski 

And honestly, that list is just part of the story

Two years ago, I couldn’t have imagined this. Not just making money, but building real connections and having people back what I do

To every client who trusted me, gave feedback, and allowed me to grow through the work. This milestone is yours too!

Thank you to LinkedIn and to everyone who’s been here since day one

2026 is about raising the bar.

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If you’re interested in working together, let’s talk

Check out my portfolio: https://lnkd.in/dg_c5uQ7

Book a 1:1 call here: https://lnkd.in/da2BRGmA

I Craft & Design brands For Content-Led Brand Owners

Everyone’s arguing Figma vs Canva like it’s Coke vs Pepsi

Wrong fight!

The real question is this:
Are you designing to express yourself or to get results?

Figma is power
Canva is speed

One builds systems
The other builds momentum

Professionals don’t pick tools based on ego
They pick tools based on outcomes

If your content needs polish, scale, and team workflows, Figma earns its keep
If your content needs consistency, speed, and daily execution, Canva prints attention

Most people lose because they choose tools to feel smart
The ones who win choose tools that let them ship

Use the tool that keeps you visible
Everything else is just designer pride in disguise

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Hey! I am Muhammad Obeidullah Siddiqui I help creators stand out visually by pairing quality content with strategic design because content matters and packaging (Design) decides who gets noticed!

Figma vs Canva

Most people think content fails because the idea isn’t good enough

Wrong

It fails because the design makes people work too hard

If your post needs explaining,
it’s already dead in the feed

These aren’t trends
They’re laws

Break them and your content gets ignored
Follow them and people stop, read, save, and trust you

Design isn’t about making things pretty
It’s about making things obvious

And obvious wins on LinkedIn every single time

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Want to know how I can make your content stand out, Book a 1:1 call today: 
https://lnkd.in/da2BRGmA

Ranking #1 used to win the game!

Now the game starts above the blue links

If AI doesn’t quote you, you’re invisible

This carousel shows why clicks collapse, who actually wins, and how smart brands adapt

31 linkeidn tips 

I used to believe effort was enough

Post consistently
Design clean visuals
Spend hours tweaking details no one asked for

And still… nothing moved

Here’s the uncomfortable truth I learned the hard way:

LinkedIn doesn’t reward effort
It rewards clarity, positioning, and leverage

You can work harder than everyone else and still stay invisible if:
• Your message isn’t instantly clear
• Your visuals don’t signal authority
• Your profile doesn’t tell people why they should care

Most people aren’t failing because they lack discipline
They’re failing because their effort is pointed in the wrong direction.

Effort without strategy is just noise
Effort with direction compounds

That shift changed everything for me

If this hit a nerve, you already know why

Book a 1:1 Clarity call here: https://lnkd.in/da2BRGmA

LinkedIn rewards Efforts??

Posting more won’t fix a weak LinkedIn profile
Design will

Most people treat visuals as decoration
Top profiles use them as structure

This is the system I use to turn profiles into conversion assets:
• Stop the scroll in 3 seconds
• Build authority without sounding loud
• Guide visitors instead of overwhelming them
• Pre-qualify leads before the DM even starts

Notice what’s missing
No growth hacks. No posting schedules. No “be consistent” fluff

Just design doing its real job
Attention → trust → action

If your profile looks fine but doesn’t convert
it’s not a content problem
It’s a design system problem

Most LinkedIn profiles fail quietly

Not because the person lacks skill
Because the profile leaks attention at every step

This isn’t a checklist
It’s a loop

Attention → Clarity → Credibility → Desire → Action.

Miss one, and the whole system collapses

Pretty banners don’t convert
Verbose headlines don’t build trust
Random visuals don’t create desire
Polite CTAs don’t get clicked

Your profile has one job:
Move the right person to the next step without friction

If your profile looks good but doesn’t lead anywhere,
it’s not branding
It’s decoration

Save this
Audit your profile step by step
Fix the leak!

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Want to know more about my LinkedIn Branding Systems: 
https://lnkd.in/da2BRGmA

You need to know this design psychology secret before u start 2026!

Every click, pause, scroll, and conversion is driven by how the human brain reacts to visuals, not how pretty they look.

That’s why:
• Clean layouts feel more trustworthy
• Scarcity makes average offers irresistible
• Social proof lowers resistance instantly
• Authority cues shortcut decision-making

This cheatsheet isn’t theory.
It’s the exact mental triggers used by high-converting brands, landing pages, and LinkedIn profiles that win attention without begging for it

If your visuals aren’t converting, you don’t need more effort
You need better psychology baked into your design

Save this! because once you see design this way, you can’t unsee it

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Interested in working with me?
Book a 1:1 Call here: https://lnkd.in/da2BRGmA

Most LinkedIn banners fail for one simple reason:
They try to look impressive instead of doing a job.

This one does one job only.
Convert attention into action.

No loud selling.
No clever confusion.
No “look at me” design

Just clear logic layered visually:

• One message
• One outcome
• One low-friction next step

Authority isn’t claimed here
It’s implied through structure, proof, and restraint

That’s why it works

If someone can’t understand what you do and what to do next in three seconds, your banner isn’t branding. It’s decoration

Steal the logic
Apply it to your own profile
And watch your banner start working instead of just sitting there

Or hire me get the job done

Book a 1:1 Clarity call here: https://lnkd.in/da2BRGmA

Honda didn’t just redesign a logo
They redesigned the signal

This isn’t about looking modern
It’s about telling the market, investors, and buyers one thing clearly:

“We’re EV-first now.”

Minimal form. Wider stance. No chrome nostalgia
A mark built to live on screens, dashboards, and electric futures

Great branding isn’t decoration
It’s direction

Curious what this shift says about where Honda is headed next?

Honda Updated there logo

Anyone can say they’re good
Proof is when clients say it for you

Fast turnarounds
Clear communication
Work that actually moves the needle

These aren’t testimonials
They’re receipts

If your LinkedIn presence needs to look as sharp as your thinking, you know where to find me!

Book a 1:1 Call: https://lnkd.in/da2BRGmA

IT'S FINALLY HERE!!

Here is how I rebranded my client Gabriel Del Castillo Gonzalez profile 

I created a visual identity for maximum impact, so I revisualized the whole brand ecosystem for Chris Williamson
• His Banner
• His Profile Picture
• His Featured Cards

What do you think about that? 
Rate my design in the comment section below!

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Interested in working with me? DM "Rebrand" today 

Book a 1;1 call here: https://lnkd.in/da2BRGmA
Check out my portfolio here: https://lnkd.in/dg_c5uQ7

Client Case Study

Most people try to earn trust on LinkedIn
They forget it’s already being judged… visually

Before someone reads your post
before they click your featured section
before they even think about DM’ing you

Your visuals have already answered one question:
“Can I trust this person?”

Trust on LinkedIn isn’t built in one move
It stacks

Content creates recognition
Assets create intent
Your banner sets belief
Your public signals either confirm it all… or quietly kill it

If your profile looks random, your authority feels random too

Build the stack
Or keep wondering why great content isn’t converting!

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Want to know how I can help you? 
Book a call: https://lnkd.in/da2BRGmA

Here is a fun fact: Buyers don’t read your LinkedIn profile!

They scan it
Judge it
Decide

(All in under 7 seconds)

And here’s the uncomfortable truth:

They’re not evaluating your experience
They’re interpreting your signals

Visual consistency tells them you’re legit
Contrast and hierarchy tell them you think clearly
Proof density tells them you’ve done this before
A clear CTA tells them what to do next

No signals = no trust
No trust = no conversation

This is why great offers fail on LinkedIn every day!
Not because they’re bad
Because they’re invisible to the buyer’s brain

And that's why I say: Design is actually pre-selling!

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Want buyers to trust you in 7 seconds? 
Book a call: https://lnkd.in/da2BRGmA

Your content isn’t underperforming
Your visual system is!

On LinkedIn, buyers don’t read first.
They scan
Then they decide

No structure = no trust
No trust = no pipeline

This post breaks down why visuals aren’t decoration anymore.
They’re the delivery mechanism

If your ideas are strong but your profile doesn’t convert, you already know the problem 😉 

Dm me "visual" or book a 1:1 call here: https://lnkd.in/da2BRGmA

taplio

The Battle

Xan Mannekens

Muhammad Obeidullah Siddiqui

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Obeidullah Siddiqui's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

Muhammad Obeidullah Siddiqui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Obeidullah Siddiqui's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance