Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

We're looking for a intern or student videographer to join us at Superhlth (paid internship).

Here's the situation. We're building mini-series content to tell the story of what we're creating, show real health transformations, and basically bring our mission to life on camera. 

We need someone who gets excited about turning complex health tech into human stories.

If you're into creative work, can shoot and edit video, and want to build your portfolio while working on something that actually matters, this could be a great fit.

Flexible hours around your studies. Real creative ownership. 

Interested or know someone who'd be perfect? 

Just send me a message.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

Framer expert? Give me a shout!

We got some work to do on our product detail pages (gallery cards, review implementation,...). Who can help us? - Short notice

Philippe Ruttens

I help PE/VC operating partners and founder-led B2B firms fix broken revenue &amp; marketing engines in 90–180 days. Through my revenue &amp; GTM audit followed by a 3–6 month transformation sprint, I clean your CAC/LTV and pipeline metrics investors trust, rebuild GTM and AI‑enabled operations, and embed dashboards and playbooks that boards can rely on.What I deliver:- 90-day Revenue &amp; GTM Audit: Clean CAC/LTV and pipeline metrics, expose leaks, identify 3 key growth levers. Portfolio companies move from hopeful projections to investor-grade dashboards.- 180-day Revenue Engine Transformation: Rebuild ICP, positioning, messaging, GTM plays and AI‑enhanced workflows; embed playbooks so teams run the system after I leave.- Fractional, Interim (Open to Perm) CMO &amp; Board Advisory: 1–4 days/week hands-on leadership linking marketing fixes to valuation, multiples and exit stories.My experience &amp; credentials:- Over 25+ years (Accenture, EY, Tyk, MasterCard and 30+ B2B brands), I've:- Delivered 200–500% proven marketing ROI for B2B clients with clear attribution and board-ready reporting- Achieved 10%+ operational efficiency gains in C-suite-led change programs, improving team performance and budget control- Led and transformed 3-5 marketing teams up to 25+ FTE, modernising GTM stacks for the digital age- Designed and co-delivered demand gen across 10+ countries and 19 websites, spanning inbound and outbound channels- Trained 200+ executives in social branding and selling; improved win rates for 10+ key account teams through ABM- Built marketing &amp; sales intranet for 400 sales managers; established competitor intelligence serving 500+ internal stakeholders- Worked across Big 4 consulting (Andersen/Accenture, EY, Capgemini) plus 12 years as freelance senior consultant and interim/fixed marketing &amp; comms leader- Grounded expertise in 5 years of knowledge management and market intelligence—ensuring a data-driven approach to CAC/LTV, pipeline and GTMRecognition: 45+ LinkedIn recommendations across sectors and rolesFeatured by CMO Alliance as a "CMO to Watch 2025" — as trailblazer shaping the future of B2B marketingLet's turn your investor pressure &amp; lack of autonomy into pipeline—fast. Let's explore your ROI and boost your 2026 performance in a 15-mins call --&gt; www.ruttens.com

Chief Marketing Officer (CMO)

We're on a mission to connect every system in the world.

From USA Today to Tripadvisor, from Vietnam to New York, thousands of businesses are harnessing the power of APIs using Tyk. Over 15 billion “things” are connected to the internet, growing at a rate of a billion per year and APIs are at the centre of this explosion in connectivity. Tyk is committed to enabling interconnectivity between systems and devices and breaking down the barriers to API Adoption.

My goal as CMO is to grow Tyk’s ecosystem, customers and revenue, making Tyk the world’s most loved brand for interconnectivity and API management.

My personal “WHY” is to create stronger & healthier teams, operations and people with a 100% focus on customer-centric growth and measurable impact.

CMOs need to sustainably grow brand demand and revenue pipeline by leveraging data, market and customer insights, user & influencer communities at each stage of their career and journey. My core responsibilities include:
1.	Build a world-class integrated marketing team and customer-centric function 
2.	Grow and report on main marketing & sales KPIs, from brand awareness to full-funnel conversion and velocity 
3.	Align internal product & commercial stakeholders around common goals, operations and buyer journey
4.	Leverage data, analysis and learnings from each touchpoint (customers, partners, prospects, users) to fine-tune targeting, messaging and value proposition(s) 
5.	Develop short- & long-term roadmap for marketing planning and execution
6.	Optimize marketing strategies & campaigns, from messaging and content to channels and dashboards
7.	Oversee development & execution of thought leadership and communications programs at global, regional and local levels

More info on www.tyk.io 
Get Started on https://tyk.io/sign-up/

AI is no longer a “feature experiment” in SaaS...

It’s already moving revenue, seats and margins for incumbents.
​
In 35 recent SaaS earnings calls (Sammy Abdullah Blossom Street Ventures article link in comment), leaders are reporting hard numbers, not hype:

- Atlassian’s AI assistant Robo  passed 5M MAUs and AI users expand seats faster than non‑AI users
​
- ServiceNow has >$600M ACV from Now Assist, with multi‑product AI deals up 10x YoY
​
- Waystar prevents $15B+ in claim denials with AI and drives double‑digit improvement in overturn rates.
​
Two themes I see for VC‑ and PE‑backed B2B software companies:

1️⃣ Your moat is your data, not your model

Executives keep repeating the same thing: their proprietary, trusted data is what makes their AI products defensible and hard to copy.
​
If you sit on rich workflow, billing, usage or customer interaction data and you’re not actively productizing it into AI‑native experiences, you’re leaving enterprise value on the table.

2️⃣ Agentic AI > “chatbot sprinkled on top”

The most interesting stories were not about chat interfaces, but about agents that act: 

Qualys validating vulnerabilities, BILL executing payments, BlackLine supervising an “agentic workforce,” ServiceNow adding kill switches for misbehaving agents.
​
That’s where efficiency, NRR and pricing power start to move meaningfully.

For founders, GTM leaders and boards, this raises three practical questions:

1- Where in your existing workflows can an AI agent safely take action, not just generate text?

2- How will you turn your proprietary data into a product moat your competitors cannot quickly replicate?

3- How do you adapt GTM (positioning, packaging, pricing, sales enablement) so AI is tied to clear revenue, not just a cool demo or just efficiency outcomes?

If you’re a VC/PE‑backed B2B company and want to stress‑test your AI narrative, roadmap and GTM, you need help to focus on: 

Aligning product, revenue, and board expectations around an AI‑powered growth story that actually shows up in your next earnings call.

Happy to share a 30‑minute perspective on how the patterns in these 35 earnings calls map to your own context, just DM me...

📈 I help PE/VC portfolio & founder‑led B2B midsize firms fix broken revenue & marketing engines in 90–180 days | ROI 25 yrs 10+ sectors 45 Recomms | Fractional, Interim, Perm CMO | ex-Accenture & EY 📣 Speaker & Coach

Not 2030 but 2035 maybe, fasten your seatbelts;) enjoy the ride & happy Friday all!

Thx Maël Garcia for sharing, made me smile

Directeur conseil @Brainsonic l IA Générative (GenAI) l Social Medial & Influence l Brand Content l Employee Advocacy l l Com Interne

Voici une façon étonnante et maline de parler d'un sujet crucial dans le domaine de l'#IA ! 

Crédit : AiCandy

TEAM Brainsonic
Mathieu Crucq - Baudouin Demanche - Morgan LOIR - Cyril Dhénin - Arthur Dufour - Paul Bouillard

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The Battle

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