Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

I left the corporate ladder just a few months into a graduate traineeship.

On paper: big brand, big salary, big future.
In reality: it just didn’t feel like me. 

So I walked away.

What looked like going down the ladder led me to an early-stage climate startup.
No title. No prestige. No German company car.

From the outside, it looked like I was going backwards.
But for me, it was a giant leap forward.

For the first time, I was building something I believed in.
Learning fast. Making real decisions. Feeling alive at work.

That shift changed everything.

As we built the team and started hiring, I noticed something:
The most talented people didn't just want a job, they were looking for a mission.

I wasn’t surprised to hear this from the brightest minds.
Because work that feels pointless, for a mission you don’t believe in?
That’s not a career. That’s a slow burnout plan. 

That insight sparked Goodshift.

A new kind of career platform, for people who refuse to waste their potential.
We guide mission-driven talent through bold career moves, so they can make their work count.

———

If you’re:
→ Craving work that aligns with your values, culture, and skills
→ Curious to discover how your talent can create a better future
→ Or just done chasing titles that don’t mean anything to you

Follow along.
I share stories, insights, and tools for building a career that actually matters.

Tim Dhondt

After postponing it 7 weeks in a row, the day finally came.

We’re launching our Shifting Careers Podcast 🎙️

I’ll be honest, I hesitated.

“Oh wow, another podcast. Exactly what the world needed next to the thousands already on Spotify.”

I thought the same.

But the conversations I keep having with people who consciously chose a different path kept sticking with me. Hearing these stories, in people’s own words, hits differently.

So we hit record.

Shifting Careers opens up the conversations usually held behind closed doors, about real decisions, real doubts, and the trade-offs behind choosing work with impact.

The first two episodes are live, conversations with Companion.energy & Joule. 
In the coming weeks, we’ll share the best moments and short clips. 

More to come.

#shiftingcareers #podcast #goodshift

High-impact careers for ambitious changemakers | Building Goodshift

Iets wat ik zelf niet wist over consultancy…

In bijna elke consultancyloopbaan zitten twee kantelpunten.

Na 2–3 jaar 
Dan snap je wat de job écht inhoudt: het tempo, de druk, de verwachtingen. Dan stel je jezelf de eerlijke vraag: wil ik hier verder in groeien?

Na 5 jaar 
Dan dringt een grotere keuze zich op: ga ik vol richting partner, of kies ik bewust een ander pad?

Zowel Marie als Thomas kozen ervoor om op zo'n kantelpunt hun carrière om te gooien richting Companion.energy, waar ze zich vandaag volledig smijten op de energietransitie.

Opvallend: bij beide werkgevers werd dat kantelpunt niet afgeremd, maar erkend en ondersteund.

#shiftingcareers #goodshift #podcast

Proactiviteit.

Niet vanzelfsprekend. Wel noodzakelijk voor een succesvolle carrière.

Ook bij Companion.energy is het een doorslaggevende factor in het sollicitatieproces. 

Interesse in een job in hun impact startup? Bel Thomas gewoon even 😉

#proactiviteit #goodshift #sollicitatie

Behind a €14mio capital raise sit years of hard work.

Bringing a complex medical device into hospitals in seven countries and even across the Atlantic is no small task.

Watching this up close has been a reminder that real progress is rarely loud.

Very proud of Eva for making it happen, and a well deserved milestone for one of Ghent’s hidden gems in MedTech 💙

💙 We are beyond excited to announce that XEOS has raised €14 million to accelerate the deployment of our AURA 10 in hospitals worldwide, empowering surgeons with real-time insights during operations!

🎯This milestone brings us one step closer to improving surgical outcomes and reducing uncertainty for patients. Thanks to the incredible support of our team and partners, we can keep advancing image-guided surgery and scaling a technology we truly believe in! 

⬇️ Link to the full article (in Dutch) in comments below!

#MedTech #StartupFunding  #FutureOfHealthcare

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