Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

We're looking for a intern or student videographer to join us at Superhlth (paid internship).

Here's the situation. We're building mini-series content to tell the story of what we're creating, show real health transformations, and basically bring our mission to life on camera. 

We need someone who gets excited about turning complex health tech into human stories.

If you're into creative work, can shoot and edit video, and want to build your portfolio while working on something that actually matters, this could be a great fit.

Flexible hours around your studies. Real creative ownership. 

Interested or know someone who'd be perfect? 

Just send me a message.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

Framer expert? Give me a shout!

We got some work to do on our product detail pages (gallery cards, review implementation,...). Who can help us? - Short notice

Founder @LandingRabbit | Turn ideas into SaaS pages in minutes

When I was a kid, I often stopped by my grandfather’s grocery store for snacks. I found it fascinating that my grandfather owned all the fruits, candies, sodas, etc., in the shop. 

But in a family with entrepreneurs all around, I witnessed the struggles. The long hours. Entrepreneurship.

I even went to university with a single goal in mind: to get a decent 9-to-5 job.

But I couldn’t resist.

Shortly after finishing business school, I followed in my grandfather's footsteps and became an entrepreneur.

For nearly 13 years, I ran Flockler, a marketing tech platform, as the founder and CEO.

With my co-founders and a talented team of tech and marketing nerds, we went from founder-led sales and a few pivots to product-led motion without a single salesperson. A profitable growth company via word-of-mouth, SEO, and Google Ads.

In 2023, Flockler was acquired by a private equity-backed SaaS operator in the U.S. – a life-changing moment in many ways.

Now, I’m building my second venture, LandingRabbit, a piece of software helping SaaS marketers like me turn their copy into high-converting landing pages. 

With LandingRabbit, I hope to solve a problem that I’ve struggled with for almost 15 years: chronically out-of-date websites when my SaaS products keep evolving.

Life’s more than work, though. 

When I have a chance, I'll go for a hike or alpine skiing. Or I take my single-speed and cycle to one of the hundreds of London breweries. Ping me if you are a tech startup founder in London and want to join the cycle!

Toni Hopponen

Most of our clients come through LinkedIn organic and referrals. My next goal is to win strangers.


When we started LandingRabbit about 18 months ago, I decided to give LinkedIn a chance.

Started posting four times a week before we had a single line of code written.

===

That brought us 300+ beta testers to try our early prototype.

When the app started to look a bit more like a product, we converted some of the beta testers into paying clients.

Now, we sign new clients weekly.

===

If you still hesitate, I can tell that LinkedIn organic works.

Most clients tell me that they’ve been following my posts for months.

They know what we do and sign up when the timing is right.

===

The next goal for me is to convert strangers.

People who do not know us, but the timing is right for them.

=== 

For now, the plan is to reach out to ideal customers via LinkedIn.

But I'm wondering if I should say hello to Google Ads again. 

One way or another, I need to go beyond LinkedIn organic to see more strangers signing up this year.

Salespeople have always been closest to the prospects, but furthest away from creating pages. Not any longer.


I ran Flockler’s sales and marketing for 13 years.

Tested all the tools from Webflow and WordPress to custom-built.

They were all fine for people who like to build and know code.

But asking a sales guy to log in and create a page?

Never going to happen.

===

So, the people who have the highest customer knowledge and need for pages could only send requests to marketing teams and agencies.

By the time the multi-step page creation process ends, the prospect is long gone.

You might ask your team once. Or twice. But after that, you just gotta stick to your slide decks and existing pages.

===

Fast forward to LandingRabbit, and I see sales teams create pages with Claude.

They can take, for example, the latest meeting notes and turn them into sales pages.

And not just vibe coded slop. LandingRabbit knows the business, and you can make changes in a Notion-like editor.

===

If you’d like to give your sales team tools to create targeted sales pages from meeting notes, connect and send me a DM. I’ll help you get started.

AI doesn't make a non-technical person a developer overnight, but with a fantastic co-founder, they can perform almost like a real developer. 


Last Friday, Claude released more tools for code and security reviews.

The goal is to remove one of the most time-consuming parts of the product development work.

I bet human code review work is largely unneeded by this time next year.

=== 

I never thought I’d code a single line for LandingRabbit.

I love creating product concepts, UX, and design. Even plan the architecture and technologies we use.

But knowing how to code in detail always felt like something I would rather leave for others.

===

It all changed about nine months ago.

Claude and later Codex took massive steps forward.

Back then, it was possible to get easy things ready for production.

Now, almost everything is possible for people who have a tech mind, not necessarily coding skills.

===

It’s only been truly possible because LandingRabbit’s core comes from Petri with two decades of dev experience.

When I ask Claude to take a look at the relevant files and plan changes following the patterns and best practices, the plan is usually done in one or two prompts.

=== 

Clickbait posts tell that anyone can vibe code a product today.

And it’s somewhat true.

But vibe coding gets a million times easier when you have a solid foundation in the core.

===

It’s never been so exciting to build a product.

Creative people can write, design and build. Be very close to their customers.

Can’t wait to see how out of date this post sounds to me a year from now.

It’s 2026, and competitor comparison articles are as bad as ever.


This article is a strange one.

It compares LandingRabbit against eight tools.

But doesn't introduce what LandingRabbit actually does. 

Claude’s verdict on accuracy is 3.5/10.

===

You can definitely write a very helpful comparison page, too.

A great article would discuss the why and why not to choose either of the options.

And well, actually test the apps.

===

An example:

If you are looking to create a fully custom design with all the latest animations, and you are not planning to create tens of landing pages, consider choosing Framer for your website.

If you are a B2B SME planning to create a lot of paid ads and sales offer pages and you don’t have all the visual skills Framer needs, consider LandingRabbit for your site.

It’s not that hard, is it?

===

Anyway, I’m grateful to the competitor’s marketing team for writing this article, and I hope it ranks high.

Because I’m 100% sure that people reading it will get really curious to check what LandingRabbit does.

Find out more about the only unknown player in the list worth writing about.

===

I like to run marketing differently, though.

On our site, prospects won’t find anything like that.

Because I believe prospects deserve better content than 3.5/10 on accuracy.

An article headline discussing LandingRabbit alternatives

AI can write pretty decent copy, but the page and website structure are the things people struggle with the most.


Pretty much every prospect who jumps on a call with me says the same thing: 

“I need to decide what goes on the page”

Many start planning the most complex page structure you can imagine.

===

I bet the previous website project experiences fuel this.

WordPress, Webflow, etc., projects with agencies require tight specs before the project starts.

Need to decide what elements are needed and how many pages are included in the project scope.

Otherwise, the costs can be quite high when new page elements are needed ad hoc.

===

With LandingRabbit, AI helps you build pages on the go. No need for a tight scope on day one.

So my tip to every single prospect is the same: start with the homepage, lead capturing, and go live.

Only then, start building services pages, templates, blogs, and whatever extra stuff helps you sell.

But under no circumstances delay the go-live because some of the extra stuff isn’t ready yet.

===

Start selling today. 

Build the nav with links and dropdowns later.

With the right tools and people on your side, you don’t need to worry about the future elements on day one.

===

If you’d like to start selling today, connect and send me a DM. I’m happy to share how I went from a landing page to 300+ pages in the past 12 months.

18 months ago, I started writing ~4 posts a week and got hundreds of sign ups so far. If you are still hesitating, you don't want to skip Austin's offer 👇


Most people who sign up for LandingRabbit's trial tell me in 1-to-1 calls that they saw my posts, then viewed our website, and signed up.

Without LinkedIn, they might have chosen something else.

Without an up-to-date website reflecting what we sell today, people would sign up, but my demo would not resonate.

===

You want both.

Fantastic content on LinkedIn.

And a website that you can update like a Notion document when your offer evolves. 

You don't want everyone. You want the right prospects to sign up.

===

Now, get started with great LinkedIn content and sign up for Austin's offer. 

I know he can recommend a great tool that turns those posts into landing pages, blog posts, and websites, too 😅

As a B2B Founder, you’re the expert people will buy from. If they trust you... | Founder @ SteadyRev | LinkedIn Content & Strategy

It's been a LONG time coming, but we've finally launched our new site! And it's got me feeling a little extra generous. 
So, in addition to offering free consults and advice (which will never change)

Anyone who books a consult - attends said consult - and feels it's worth continuing the conversation, will be offered:

-- A 15-min. content interview
-- The full interview transcript & raw video
-- 3 founder-led LinkedIn posts (custom-written in your voice, sharing your insights)

On the house, of course.

P.S. >> If you're connected with me and comment "SteadyRev" on this post, I'll throw in a 4th post for you or your founder.

Check out the new site here: steadyrev.ca

taplio

The Battle

Xan Mannekens

Toni Hopponen

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Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreToni Hopponen's LinkedIn Performance

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taplio

The Battle

Xan Mannekens

Toni Hopponen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreToni Hopponen's LinkedIn Performance

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Performance ScoreXan Mannekens's LinkedIn Performance