TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Ambassador

Aikido Security

•	Driving LinkedIn Target Ads performance with 500% MoM CTR growth
•	Building customer testimonial-based audience lists for targeted marketing
•	Identification of bottom-funnel leads from competing organizations
•       Employing an Agentic GTM Engineer which analyze TAM, conduct account research, and prioritize opportunities to enhance sales & marketing efforts

GTM Automations

willow

‣ Reporting directly to my CEO & co-founder
‣  Driving strategic projects & alignment across revenue teams
‣ Led the complete GTM tool stack, system maintenance & new software implementations
‣ Owned Data Operations & Reporting for Revenue Teams (Weld.app) 
‣ Designed data model to connect marketing, sales, customer success and product to provide actionable business insights for the revenue teams
‣ Automated OKR reporting
‣ Recruiting & Marketing Automations
‣ Expanded Thought Leadership of our BDR profiles within our ICP
‣ Automated company followers with our ICP audience (1512 new followers in 365 days)
‣ Automated webinar performance (100+ new attendees/webinar)
‣ Crafting marketing audiences for re-targetting through outbound email campaigns
‣ Designed Website-visitors-enrichment-to-sales flows
‣ Qualification system for inbound leads & Lead Scoring
‣  ....




Books I loved:
- What a unicorn knows, Matthew May
- Scaling Up, Verne Harnish
- The Model Thinker, Scott Page

Revenue Operations Analyst

‣ Recruited, interviewed & managed a sales team of 5+ awesome people
‣ Designed the onboarding & training fundamentals of the sales team 
‣ Hubspot CRM super admin & workflow automation
‣ Reporting
‣ Ensuring CRM data hygiene & processes for accurate data
‣ Sales meeting routing system
‣ Contact lifecycle and deal stage automations
‣ Syncing financial data to CRM (Chargebee)
‣ CRM Company enrichment (90%+ accuracy)
‣  Outbound sales automations (Tool stack: Linkedin, Sales Nav, Phantombuster, Make, Lemlist, VideoAsk, PostgSQL & BigQuery, RapidApi, ... )
‣  Reduced time spend of the BDR team, with 40%. Zero time lost to prospection, 100% automated
‣  75%+ of revenue comes from outbound motion
‣  AVG 26,86% reply rate on 14.626 emails in 2022
‣  90%+ email found rate
‣ ...
** Designed a creative outreach automation through: printed letter, GPT-personal-info-feeded-personalization, QR code with embedded video personalization (never launched but really stoked to try this out!)

Sales Analyst & Sales Lead

Started as #1 (sales) employee with the next core deliverables:

‣ Identifying & designing ICP
‣ Crafting sales messaging & story
‣ Designed processes & strategies for the most effective use of our CRM (Hubspot)
‣ Making outbound motion successful & designed repeatable processes
‣ All Time Personal BDR Performance: Lead_to_connect: 32%, Connect_to_meeting: 35%, Meeting_showrate: 90%+, generated 1.440.000€ in pipeline revenue/Year


Books I loved:

- GAP Selling, Keenan
- Insight Selling, Mike Schultz
- Cracking the sales management code, Jason Jordan
- Blueprints for a Saas Sales Organisation & The Saas Sales Method for Sales Development Representatives by Winning by Design
- Predictable Revenue by Aaron Ross
- The Challenger Sales by Matthew Dixon
- Hacking Sales by Max Altschuler
- High Performance Habits by Brendon Burchard

Business Development

Georg Oest Mineralölwerk GmbH & Co. KG

Establishing German business brand Oest in BeLux (under Scentic BVBA)
My main goals were to help companies save maintenance on machines and minimizing their environmental emissions.

-Developing a distribution network (B2B & B2G) & GTM
-Account Management
-Marketing
-Stock management/ Logistics (ADR Clearance)
- Participating in & organizing tradeshows

GTM Belgium & Luxembourg

Distri Pond nv

Product Specialist

Viridi Gardens

Sales Project Coordinator

Stijn Dupuis Landscaping

-Sales
-Attending exhibitions
-Team Lead: Planning & organizing, monitoring team performance, managing project deadlines

Sales & Project  Manager

The guy who made a fuss about the lack of processes,
improvements and CRM usage

Yep, that was me.

Instead of just talking about problems, I rolled up my sleeves to solve them—connecting people, data, and tools to create smoother, scalable systems.

That’s how I found my way into the world of data, revenue, and sales operations. 

Now, I build frameworks for predictable growth and lasting impact.

What’s your story?



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‣ Git Profile: https://github.com/wukimidaire

‣ DAO structured companies
(Read: https://www.generalist.com/briefing/dao#what-is-a-dao)

‣ We'll all be agent managers soon: https://blog.tobiaszwingmann.com/p/the-10k-rule-spot-profitable-ai-opportunities-in-seconds

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‣ HubSpot Super Admin
‣ Advanced Business Automations (n8n.io, go check it out)
‣ Data Engineering & Analytics ( Python, Airbyte, SQL & DBT)
‣ Bow-Tie Conversion Optimization
‣ Data Science & Machine Learning
‣ GTM Strategy



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Credo: “Growth is the absence of Inefficiency"

ENTP

Victor De Coster

During Belgium's first n8n community event this week, the country's biggest tech hub launched something new.

Growth by Design: the latest Wintercircus Ghent Academy program with one mission: accelerate the next generation of successful companies.

Offering the most cutting-edge of what's available today. Building systems that work for you, not against you. 

Teaching what really makes the bottom line tick faster: the n8n automations, tools, mental frameworks, and techniques to enable every team.

We couldn't do this alone. That's why we partnered with the best of what's available today. Best in class tools such as n8n, Winning by Design, the world's leading voice in go-to-market and many more!

Together, we'll teach you the systems and frameworks AI-native companies use, dissect how your company currently is makes money, so you can make more of it. 


7 days. 

7 weeks. 

You can act on each lesson immediately.

The modules:
- Infrastructure & Data Foundations
- Growth Architecture (led by Winning by Design)
- CRM Intelligence & Database Design
- Revenue Intelligence
- AI-Ready Data & Conversation Intelligence
- Content-to-Pipeline Engine
- AI-Native GTM Systems

You'll learn: 
→ Data strategy (what's real) 
→ Growth hacks (what's fast) 
→ Architecture (what lasts)

Belgium deserves world-class GTM. 

This is it.

Learn more: https://lnkd.in/e8NdvSUE

Wondering if this is for you? Reach out to Bruno Vandegehuchte or me.

In the coming weeks, I'll share more behind the scenes so follow along if you are  curious to learn more.
🎪

Speak soon!

🏁 n8n Ambassador || Growth by Design @Wintercircus || Building AI-Native Organizations || Certified Revenue Architect || RevOps & Data Engineer 🏁

Yesterday I was invited to speak about AI in Go-to-Market at Volta Ventures portfolio day. What's possible today. What's here tomorrow.

The gap between those two is closing faster than most realize.
The fastest teams used to win by executing faster. Now they win by closing the loop between insight and action.

AI for insight. AI for coordination. When agents handle 80% of the prep, humans focus on the final touch: meaning, direction, and relationship.

That's a growth loop. Remove the friction between knowing and doing, and have the system to do most of the work for you.

But the real highlight?
Sharing the stage with, Harold's revenue talks. 7 years of Revenue Architecture experience with the fastest-growing scaleups. 

The man knows how companies scale.

What most don't know:
Early on in my my career, Harold was my teacher. SDR track at Winning by Design. He shaped how I think about sales & revenue systems before I ever touched any code.

He called me a "nutty professor" yesterday. I'll take it 😅 

Now we're circling back. 

Different paths. 

Complementary expertise. 

Something is brewing.

Special thanks to Stan Jeanty, Frank Maene, Koen De Waele for the stage and the amazing people I met, some for the first time Tom Devos, Iman Lamrani, Omar Elamin, Peter Schelstraete, Nick Vandesype, any many more

Sharing more so follow my profile if you want to follow along. 

See you soon! 🎪🎪🎪

The 2026 RevOps Trends Report just dropped by Vasco. RevOps has always been where innovation happens.

While others debate, we experiment. 
While others wait, we build. 
While others plan, we ship.

15 of the brightest minds in revenue operations and go-to-market, all sharing what will shape the next 4 quarters. Dense. Sharp. No fluff.

The first blog I read about revenue operations dates back to 2020. Nobody really heard about it yet, or understood the impact of it. Today, companies won't survive without.

10 years ago, every company was pumped with software. Today, every company will be pumped with AI, with revenue operations on top as captain of the ship.

6 years later, proud to contribute to the RevOps Trends 2026 Report. We're entering a new decade of a new type of opportunities. 

Available to anyone who likes to make their hands dirty. Who wants to build. Who wants to create. Who tackles all obstacles on their way.

This is not a time to watch from the sidelines. 2026 will be challenging. Margin pressure is real. Scaling won't happen by hiring more or adding tons more tools.

So what can you do instead? 

By being smart, read what other experts have to say in this report:

👉 https://lnkd.in/eTW75qqu

"We don't rise to the level of our goals. We fall to the level of our systems."

James Clear adapted this from Archilochus, a Greek poet from 2.700 years ago who told soldiers: "We fall to the level of our training."

Navy SEALs adopted it. Athletes live by it. And it's the single most important lesson I learned scaling a sales team.

Here's what most workdays look like without systems:
- 9am → 15 minutes trying to remember yesterday's priorities 
- 10am → 20 minutes searching for that file someone needs 
- 3pm → Finally in flow. Phone buzzes. Another 20 minutes to get back. 
- 5pm → Forgot that important follow-up from this morning. 
- 8pm → Working late because nothing actually got done.
- +1 week → Not much moved the bottom line

I once lived this, you might be too.

It changed the moment we had systems.

Not productivity hacks. Not another CRM dashboard.

We mapped our business processes. Defined the goals. Identified activities that actually moved the needle and which didn't.

Our system had two layers:

Business layer → Structures that hold us accountable. Playbooks we fall back to by design. The "what" and "why" of every action.

Technical layer → n8n automations that executes the first 70% before we even start. Low-hanging fruit detected. Research done. Context loaded. Content draft written. Priorities done.

So when we showed up, we only focused on the 30% where humans make all the difference: judgment, strategy & establishing trust.

The results?
40+ meetings per rep per month. 30%+ close rates. Reps doing what they're actually good at. (fyi GTM nerds -> 99% outbound)

The system became our floor.
On bad days, tired days, distracted days - the system kept running. It caught what we dropped. It remembered what we forgot. It prioritized what we couldn't see.

Without, companies don't just stall, they bleed! Time. Money. Talent. Margin.

That's why we built the Growth by Design program at Wintercircus Ghent. To really push the gas peddle of what's possible.

A program helping you build both:
→ Business layer that create accountability and structure you fall back to 
→ Technical layer that automate the 70% so your team owns the 30% that matters 

Combined they are your growth system that compounds instead of collapses

Successful companies aren't the ones with the best goals.
They are the ones with the best systems.

Two questions left:

- What's eating most of your team's time right now?

- What would it mean if 70% of that was handled before they start their day?

If this hits differently -> Growth by Design is your next step: https://lnkd.in/eTRm84sD

I'll share more behind the scenes so follow my profile if you are curious to learn more. 

See you soon! 🎪🎪🎪

We've seen this movie before. But you haven't.

In 1930, typists earned good salaries and climbed the social ladder. A distinct skill few possessed. 

Why upskill? Why reskill? They were in a golden cage.
Decades passed. Comfortable. Settled.

Then dedicated word processors arrived in the 60s. Suddenly, everyone entering the workforce was expected to type. The dedicated function disappeared overnight*. All of them had to reskill.

The 1980s repeated the pattern. Computers spread across every department. The older generation struggled. Some adapted. Some gave up and never started.

If you're in the workforce today, most of us have never experienced a shift like this. Yes, the internet and mobile changed how we work. But we grew up alongside them. The change was gradual. We adapted as it evolved.

But we haven't had to watch a big chunk of our skill set become obsolete yet. This time, the timeline is compressed.

Most professionals got rusty since they left the school banks. Did we had to keep sharpening? For most, the skills we built back then, carried us for years. To the point we forgot how good it feels to push ourself. To stay sharp. To keep up a pace that was once familiar.

Remember when T-shaped marketers emerged? Professionals who could write content, create visuals, work with data, enable output across tools. They didn't stay in their lane. They became force multipliers.

I believe we'll see the same pattern. T-shaped operators. Deep expertise in one field, but able to create value across the entire customer journey. The walls between marketing, sales, CS, and data will blur. Not because people change, but value creation inside orgs will.

Now, I can't predict the future. Smart people said the best way to anticipate what's coming is to understand patterns from the past.

Am I wrong to draw these conclusions? Am I just adding to a hype?

Honestly, none of us know yet.

But not doing anything about it, watching the pattern potentially unfold from the sidelines, that makes me feel stuck. The opposite, leaning in, learning, building makes me feel energized. In control of what I believe is ahead of us.

Don't be the typist who settled. Or the one who can't land a new job.
Be the one who remembers how amazing it feels to learn.

By 2030, 70% of the skills required for the average job will have changed.

That's why we launched the Growth by Design program.

- Learn what's real (data) 
- Learn what's fast (workflow agents) 
- Learn what's last (company architecture)

Looking for that next push? 

→ https://lnkd.in/eTRm84sD

See you soon! 🎪🎪🎪

taplio

The Battle

Xan Mannekens

Victor De Coster

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taplio

The Battle

Xan Mannekens

Victor De Coster

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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