Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

The guy who made a fuss about the lack of processes,improvements and CRM usage

Yep, that was me.

Instead of just talking about problems, I rolled up my sleeves to solve them: connecting people, data, and tools to create smoother, scalable systems.

That’s how I found my way into the world of data, revenue, and sales operations. 

Now, I build frameworks for predictable growth and lasting impact.

What’s your story?



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‣ Git Profile: https://github.com/wukimidaire

‣ DAO structured companies(Read: https://www.generalist.com/briefing/dao#what-is-a-dao)

‣ We'll all be agent managers soon: https://blog.tobiaszwingmann.com/p/the-10k-rule-spot-profitable-ai-opportunities-in-seconds

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‣ HubSpot Super Admin

‣ Advanced Business Automations (n8n.io, go check it out)

‣ Data Engineering &amp; Analytics ( Python, Airbyte, SQL & DBT)

‣ Bow-Tie Conversion Optimization

‣ Data Science & Machine Learning

‣ GTM Strategy



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Credo: “Growth is the absence of Inefficiency"

ENTP

Victor De Coster

Early in my sales career at a resource-strapped startup, automating the busywork wasn't optional. It was f#king survival.

That journey started in 2019 with Google AppScript, moved through various low-code tools, and landed on n8n somewhere in 2022. 

What began as workflow hacking evolved into data analytics, ML, and custom software solutions.

n8n gave me superpowers from the start. And I'm convinced it can do the same for anyone willing to learn.

Here's why n8n matters for your company: it closes the technical gap between external consultants building AI agents and your non-technical domain experts who actually move the needle. Its change from within.

As an official n8n Ambassador, I'm going for maximum impact. Showing everyone what's possible until that moment of enlightenment clicks.

This is our generation's "learn the computer" moment.

If you want to tap into all this yourself, I'm teaching Growth by Design at Wintercircus Ghent, supported by Winning by Design, Vasco's revenue experts (Justin flying in from Canada🇨🇦 ), and n8n's best GTM automations it has to offer.

This program curates the best growth hacks, technology and teachers in go-to-market today. It's THE thing for GTM nerds in Belgium. 

And to finish things off, Professors Andreas Munzel and Philippe Baecke from Vlerick Business School are overseeing the pedagogical cohesion of the program. They are the ones avoiding you being completely over-cooked by value, and to say it in Philippe's own juicy words: "fully packed with value moat". 🍕🍕🍕

Proud to be your master of ceremony for 7-day across 7-week, a program for marketers, revops, data professionals and the wannabe GTM Engineers (and the true one's who like to upskill), and everyone in between who cares about their go-to-market and becoming AI native.

Ps: this picture was taken at my Le Wagon Data Science and ML bootcamp a few years ago, one of my best professional experiences to date, more about it soon

🏁 n8n Ambassador || Growth by Design @Wintercircus || Building AI-Native Organizations || Certified Revenue Architect || RevOps & Data Engineer 🏁

"AI-first" is a trap if your foundations are broken.

Having been in RevOps & automation for years, I could feel this wave coming long before it became a buzzword.

What I've learned: replacing yourself with automations or agents is never as easy as it sounds. You don't just automate work. You start seeing how messy your operations really are.

And that's where most teams get stuck.

If your processes aren't clear, if ownership is fuzzy, if data is scattered, trying to be "AI-first" doesn't help. It just exposes the mess faster.

That's also why acting on this is hard. It demands more work upfront. You need to slow down, fix fundamentals, align people before you can speed up again.

For people who want to get those basics right, Wintercircus Ghent is launching its second academy program: Growth by Design.

Wintercircus exists to accelerate Belgium's finest. This 7day across 7-week program is built around exactly that.

You'll learn what AI-native companies do differently. You'll learn to use data to your advantage. You'll learn how to tap into the most impactful go-to-market automations available today. And you'll learn from your peers who are enrolling alongside you.

See what's possible today, and what's here tomorrow.

If you care about your go-to-market, this is for you. 
Only a few last spots are available, starting early February.

DM me or check: 
https://lnkd.in/ef2jgR75

See you soon! 🎪🎪🎪

Tuesday night in a meeting with Felix Garriau, mentally completely destroyed, and suddenly it clicked: one of the greatest go-to-market growth hacks

Just left my last startup 2023Q4, half in a burn-out, in between 'things', and a 8weeks time-window for something I always wanted  

A coding-data-science-machine-learning-bootcamp. Had to borrow money from my wife, as I couldn't pay the full fee myself. Barely ready to push myself for what was next. 

Did I know...

Before it was the AI hype of what it is today, I wanted to understand the fundamentals first, going back to stats, going all in on something out of my comfort zone.   

My peers at the bootcamp, all 10x smarter and running on fully charged batteries. Then there was me, not much academic pedigree, loads of curiosity and whatever high-school math I could scramble together. 🥳 🤡 

The bootcamp started with python coding, quickly landed to statistics, rolling into machine learning libraries, training our own algorithms & building our own ML applications. Each day, the exercises where designed to be impossible to complete. 

Expected to work 20min at each, hard stop. At the end of each day, someone had to come in front of the class, plug-in their laptop to complete the last exercise in front of the group. 

Everything we learned each day was enforced by flashcards, something to do in the evening. It was expected to know, as we kept a high pace the day afterwards, stacking on the learnings from the days before. 

Just before starting this, in between the startup and bootcamp, I was introduced by and old colleague and good friend Bart Jonckheere to do some GTM automations for a cyber security start-up with a handful of people. A work ethic you don't see at the average start-up, highly talented team and everyone determined to unleash their demons with whatever skills they had.

Somewhere in the middle of my bootcamp, we were figuring out one of the Go-To-Market growth hacks we've been talking about. Wrapping my mind on this for months, determined, barely having the mental bandwidth in place to take this in between the bootcamp. 

So in one of these "in between-figuring it out" conversations. It was 9PM-ish Tuesday, Felix with his toned-done voice as it 'sounded' he was ... (IDK) in bed 😅 ,  I was on my train from BXL to Ghent in a video meeting with broken internet access, something we were trying to figure out for months, suddenly clicked. 

In hindsight, it appeared one of the best growth hacks I have seen in my +7y in GTM. Increased their CTR +400% month-over-month, and been supporting Aikido Security ever since. 

While others copied the same old you see everywhere, I stacked my GTM secrets, kept them for myself for years. 

Until today, disclosing this growth hack and many others @Growth by Design, Wintercircus Ghent. 

World-class automations don’t require coding bootcamps, but it requires mastering your GTM foundations, we strip it back to exactly that.

- a startup memoir, 2y ago

The future rewards the bold & curious, not the comfortable.

The next generation of top performers aren't following, they're redefining.

- Creating rather than copy
- Thinking from first principles
- Questioning established methods
- Understanding systems and interconnections

They:
✓ Challenge conventional wisdom
✓ Engineer their own paths
✓ Learn continuously
✓ Adapt fearlessly

The future rewards the bold & curious, not the comfortable.

Are you building or just following the old?

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The Battle

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