I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Leggett & Platt

Responsible for designing, launching, and managing global development initiatives including:
-Leadership Development
-Train-the-Trainer (TTT)
-Enablement Tools & More

Learning & Development Partner

Freelance (Self employed)

-Designed and facilitated DEI workshops, leadership development initiatives, and team development sessions. 
-Provided strategic guidance on building, scaling, and sustaining employee resource groups (ERGs).
-Advised clients on inclusive talent development practices and employee engagement strategies. -Developed learning content and resources to support equitable workplace learning. 
-Collaborated with cross-functional teams to assess needs and measure program effectiveness.

DEI & L&D Consultant

The Judge Group

Training Specialist

ServiceTitan

-Responsible for developing, implementing, and managing global leadership programs.
-Acted as a partner and facilitator for New Hire Onboarding.
-Led the Women of ServiceTitan ERG for 2 years.
-Developed and launched DEI initiatives such as an inclusive leadership podcast, a digital playbook for thriving at work, and a book club.

Program Manager, Learning & Development

Responsible for developing and implementing global initiatives to cultivate an inclusive and equitable environment for women

Employee Resource Group Chair

Learning And Development Specialist

Internal Technical Training Specialist

Customer Training Specialist

Hulu

Team Manager

Time Warner Cable

Resource Management Specialist

Improve call center performance by developing bottom and mid-level performers within the TWC Customer Solutions Department. Partner with New Hire Onboarding on program design.

Performance Development Coach

Responsible for retaining existing customers through effective probing questions and educating them on the value of the services.

Customer Solutions Specialist

Monitored calls from retention agents to ensure appropriate customer interactions and proficient application of skills throughout phone calls. Identified best practices and calibrated agent behaviors in a group setting.

Quality Assurance Specialist

Chief of Managing Plot Twists | Experienced Program Manager | ATD Master Trainer | L&D Expert | DEI Champion

Any report card I received during grade school:  “talks too much.”

Although I’ve learned some new skills since then, some things never change–I still love to talk. In addition to talking, I love using my voice to make connections between learning and business results. 

I create, scale, and optimize training programs that make an impact on people and organizations. To accomplish this, I focus on delivering key outcomes, adapting to new learnings, and helping strong contributors become leaders.

I've held diverse roles in my career, spanning operations, training, L&D, and DEI. These experiences, both personal and professional, have provided valuable insights into my character and capabilities: 

💡 I can design, develop, and lead skill development programs from the ground up
•I transcend barriers and connect audiences to the material and each other
•I love to learn, but sharing my learnings with others fuels my creative energy
•I enjoy envisioning how innovation can transform the world around us
•The details matter to me

💡 I strive to be a better person
•I believe I can learn from everyone I meet
•I am an eternal optimist
•I take calculated risks
•I never settle

💡 I don’t like to advertise this, but I’d do this work for free
•Advocating for underrepresented groups is not only good for business but necessary
•I believe developing people’s strengths yields incredible results
•I take pride in putting people first in everything that I do
•The root of changed behavior is a shift in identity

If you’re looking for an experienced program manager with a people-first approach to join or consult with your team, you can conclude your search! 

I enjoy meeting new people and am always happy to help wherever I can. Reach out if you want to talk innovation, learning culture, cats & pups, or deadlifts. 

Professional Skills:
Program Management | Project Management | Change Management | Implementation | Product | Instructional Design | Marketing | Cross-functional Collaboration | Interviewing | Feedback | Coaching | Adult Learning | Communication | DEI | Data Analytics | Market Research | Learning Management Systems | Talent Management Systems | Remote Learning | E-Learning | Instructor-led Training

**My views are my own and do not reflect the views of my organization.**

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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