I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Only 1 in 10 people will ever take the leap to start a business. A quarter of those will close within the first year. By year five, more than half are gone, and only 2.5 percent reach year ten.

I have felt those odds personally. I have been an entrepreneur for the past two decades, having started ventures in nonprofits, retail, and tech startups. Today, I lead our team over at Bolt Marketing and support our other portfolio companies, including Full Court Social and Manchester Coffee. Each company has come with lessons, wins, and real challenges that shaped how I show up for other founders.

After working with hundreds of small and mid-sized businesses, I keep seeing the same thing. Founders are capable and driven, but often running on fumes. They know something is holding them back, but they cannot always see what it is. They are not looking for theories. They want someone who has actually built something, who understands the pressure, and can help them see clearly and move forward with confidence.

That is what I care about. 

I help business owners cut through the noise, clarify who they are, build systems that work, and create real momentum. Whether through our agency, coaching, or speaking, I bring practical support that comes from experience, not guesswork.

Entrepreneurship is hard. Late nights. Tough decisions. The constant pressure to keep going. It can make even strong leaders feel stuck. But you are not broken, and you are not alone. Most founders simply need a framework, clarity, and someone who has walked the road before them.

If you are interested in coaching, looking for marketing help, or need a keynote speaker, send me a message and let's connect. If you are just getting to know me, I hope my content gives you something useful to apply in your business today.

Here is what others have shared:

"My one on one coaching with Chase sharpened our messaging, helped us build a strategic marketing plan, and guided us through reworking our website with real clarity. Every session was focused, productive, and energizing. If you want someone who understands both strategy and execution, Chase delivers."
- Wade Holland, Red Oak Security

"Being a Founder and Owner is challenging and can feel isolating. Having Chase as a sounding board, someone who has lived it, has been incredibly helpful. He has built a seven-figure business and understands the cost, the stress, and the emotional toll. Everything you are facing, he has walked through. He is the guide you want beside you."
-Sean Walker, Audio Engineers NW

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Xavier Johnson

Chase Fairchild

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taplio

The Battle

Xavier Johnson

Chase Fairchild

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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