I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Most brands are trying to “beat” LinkedIn. 
That’s the mistake. 

Growth doesn’t come from chasing algorithms, virality, or the next new hack. 

It comes from controlling what never changes: 

• Consistency 
• Clarity 
• Conversation 

When you focus on repeatable actions instead of unpredictable outcomes, LinkedIn stops feeling random and starts producing results. 

Build systems. 
Build trust. 
Build momentum. 

Not hype. Not hacks. Not hope marketing. 

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Honest Advice For LinkedIn Growth

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

We partner with media-first founders to build YouTube-first distribution that drives trust, culture and community.

We’re team of art directors, filmmakers and writers. 

We know how to pace a narrative, when to pause, when to build emotion, and how a single camera move can shift the entire story.

We’re building a media house of our own. And it is an area that we live and breathe all day: https://www.youtube.com/@badaamlessons

Here’s how you can connect with me: salil@buildtv.in

Salil Bajaj

I spent 5 months and 20 videos to scale this channel from 0 subscribers to 40K subscribers.

It now does ~1MN views per month, earns more than $2k a month, with prospects of going even higher.

Here's the thread on how we did it: 🧵

Before I go further: this work wouldn't have been possible without my team. 

Every insight I'm sharing came from our collective effort, not solo genius. None of this happens in isolation.

- - -

First principle: Deep pattern recognition.

We didn't just watch competitor videos. 

We studied Dr. Arif's expertise, broke down top performers frame by frame, and analyzed the first 30 seconds of successful videos until we could predict what would work.

- - -

The challenge: Our audience was US based parents. We couldn't just apply general parenting insights. 

We had to understand the specific problems and concerns parents face in that market. Pattern recognition only works when you're studying the right patterns.

- - -

Second principle: Strategic packaging.
We went against YouTube conventional wisdom. No flashy thumbnails. 

No fear-based titles. Instead, we built curiosity-driven frameworks that invited parents to discover something rather than scared them into clicking.

- - -

Why this mattered: Parents consuming parenting content are already anxious. 

They don't need more alarm, they need invitation to learn. 

Our packaging created genuine curiosity about new concepts, not panic about what they're doing wrong.

- - -

Third principle: The first 30 seconds are everything.

Getting the title and thumbnail right only gets the click. The opening determines if they stay. 

We studied this in two stages: first 10 seconds, then the full 30-second mark.

 - - -

What we learned: Viewers needed to see themselves reflected immediately. Dr. Arif had to establish not just expertise, but relatability. 

When viewers recognize the person speaking has walked a similar path, they give you permission to guide them.

- - -

Fourth principle: Consistency over polish.

We didn't obsess over fancy editing or cinematic production. We committed to showing up every single week with content that genuinely served the audience. Professional quality, yes. Excessive, no.

- - -

This is where most channels fail. They create a few polished videos, see modest results, and disappear for weeks. 

We understood that building a community requires sustained presence. Quality that resonates + consistent delivery = trust.

- - -

The 40K subscribers and $2K monthly aren't the real story. 

The real story is we built a system. 

Deep audience understanding → strategic packaging → obsessive attention to openings → unwavering consistency.

Each element reinforced the others.

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This video reached over 100k views on a channel that had fewer than 5k subscribers just 8 months earlier.

The interesting part isn't that it happened, it's why it happened, and two specific factors made this happen. 

Here's what they reveal about how content actually spreads: 🧵

- - -

First: Topic selection using supply vs. curiosity.

Azariah Kerketta  maps this on two axes how much content exists on a topic versus how curious people are about it. The sweet spot for viral potential: high curiosity, low supply.

Everyone knows about Silicon Valley (high supply). Very few know about Africa's emerging tech ecosystems (high curiosity, low supply).

When you fill a void on a high-curiosity topic, you're not competing with thousands of videos. Scarcity creates opportunity.

- - -

Second: The script itself.

There's a dangerous assumption spreading that scripts are easy because AI can generate them quickly, but good scripts are learned through practice. They need three elements working together:

Element 1: Emotional connection.

The script needs to make the viewer feel something genuine about why this topic matters within the first 30 seconds, then maintain that emotional thread throughout.

You create emotional connection two ways. 

Personal story, sharing why you became interested, what surprised you, how it changed your perspective. 

Or deliberate word choice that evokes emotion rather than just conveying information.

"African tech companies are growing" vs "A quiet revolution is reshaping Africa's economic future, and most of the world hasn't noticed yet."

Information vs. information that makes you feel significance.

- - -
Element 2: Strategic tension points.

Most scripts deliver information in a flat, linear way without creating any reason to keep watching beyond general interest. Tension points are moments where you deliberately create a gap 

Example: "By 2025, this region produced more unicorn companies than Silicon Valley did in the same timeframe. How did that happen when most people can't name a single African tech company?"

Open curiosity loops. Don't close them immediately.

- - -

Element 3: Visual clarity.

Every sentence should create a mental image. Test: Close your eyes and read your script aloud. Can you see something?

When language has visual clarity, content becomes easier to understand and edit.

- - -

When your script has strong visual clarity, it achieves two things. 

First, it makes content easier to understand and remember because viewers process both language and mental imagery. 

Second, it makes your video dramatically easier to edit because the script suggests what should be on screen.

- - -

Spend time finding high-curiosity, low-supply topics. Treat scripts as a craft requiring practice. Take viewers on an emotional and intellectual journey that feels satisfying from start to finish.

Just launched a new video... We're calling this IPS Borders. 🌏

I recently posted a video that was doing about 2,500 views in 2 days with 4% CTR

But one title change... resulted in 90k+ views and got 1.8k+ subscribers on YouTube in next 20 days. 

Here's the complete breakdown: 👇🏼🧵

I had a video with a straightforward title: 

"The Single Most Important Parenting Strategy that Parents Miss (And it's really simple)"

It performed okay, but nothing remarkable. Then I changed it to:  

"The most overlooked parenting skills (and why it matters the most)" and the video exploded to over 90,000 views and added 1,800 subscribers.

Same video. Same thumbnail. Just the title changed. 

This result forced me to understand why such a small shift created such a dramatic difference.

1. Understanding the Curiosity Gap

The core mechanism at work here is what psychologists call an information gap, the space between what someone knows and what they want to know. 

But not all information gaps are created equal, and this is where things get interesting.

The original title told viewers there was something important they were missing.

This creates a gap, yes, but it also creates something else - a mild sense of accusation.

The word "overlooked" does something different. It suggests the information is hidden in plain sight not because the viewer failed, but because it's genuinely easy to miss.

This shifts the frame from correction to discovery. Parents click hoping they might already know this.

2. Two word choices made the difference, and each one reveals something about how parents actually think.

First: "skills" vs "strategy." Strategy sounds theoretical. Skills sound like something you can practice tomorrow. Parents want actionable, not conceptual.

Second shift: "why it matters" vs "it's really simple."

When you emphasize simplicity, you accidentally reduce perceived value. Parents aren't after easy answers, they want to understand long-term impact on their kids' development.

The revised title reduced friction everywhere. 

guilt became curiosity, instruction became invitation, correction became validation

90k views weren't from gaming the algorithm. 

They came from understanding what parents emotionally need when they click.

3. The lesson

Your audience arrives with a specific emotional reality. For parents, that's effort they want acknowledged and uncertainty they want resolved without judgment.

When your framing matches that reality, the content can actually reach the people who need it.

I've been reverse-engineering Vox videos to understand what makes their storytelling work so well.

After breaking down dozens of their pieces, three patterns keep appearing.

Here's the first one:

Theme-driven visual design.

Vox doesn't treat graphics as decoration. every visual element color palette, illustration style, environmental details, reflects a feel to the topic.

This matters because viewers absorb context before you even start explaining. You're creating an environment that helps people understand where the story lives.

- - -

Second observation: Strategic simplification through graphics.

Vox doesn't storyboard every word of narration. 

They identify key concepts that benefit from visualization and let those moments sit on screen.

Check the screenshot of how it works.

This deliberate pacing is what separates following along from truly understanding.

- - -

Third observation: The J-cut creates breathing room.

A J-cut means audio from the next segment begins before the visual changes. Instead of everything cutting simultaneously (which feels jarring), the audio leads and the visual follows a beat later.

This does something subtle. It makes segments flow into each other like a conversation unfolding, not information being fired at you. 

Each idea gets space to land before the next one arrives. As a colleague told me: let the editing breathe. J-cuts do exactly that.

- - -

These aren't just technical choices. They're decisions about respecting your viewer's cognitive load.

What patterns have you noticed in videos that actually help you learn something new?

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The Battle

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