Rise & Run Media

Rise & Run Media is a results-driven digital marketing agency built for B2B businesses ready to turn online attention into real revenue. With over 7 years of experience across diverse industries, we've developed our signature 4 Phase Acquisition System—a proven roadmap: 

Awareness → Traffic → Leads → Sales

Our mission is simple: eliminate the overwhelm of digital marketing with clear, actionable strategies that actually move the needle. From growing your brand visibility to generating qualified leads and increasing conversions, we offer marketing services that are easy to implement and tailored to your goals.

At Rise & Run Media, we don’t just run campaigns—we build growth engines. Let’s turn your clicks into customers and scale your success.

Chief Executive Officer

University of Kentucky College of Social Work

The University of Kentucky College of Social Work promotes community and individual well-being through its translational research and scholarship, exemplary teaching, and vital community engagement. The College is committed to the people and social institutions throughout Kentucky, the nation, and the world. The College, like the University, is an organization that cultivates a diverse academic community characterized by interpersonal work professionals and scholars – leaders who will serve individuals, families, and communities through innovative and effective practices that are guided by cultural competence, systematic ethical analysis, and a keen and pragmatic understanding of the human condition.

Social Media Specialist

Synchronicity 

Social Media Manager

Bolt Marketing

Successfully developed and executed a B2B sales process, managing a team of 2 salespeople, resulting in two record months in a row and an 89% increase in revenue for the company.

Strategically leveraged LinkedIn ads to increase website traffic by up to 300%+ and improve the performance of the company's LinkedIn account, resulting in a 25% increase in lead generation, impressions, followers, and clicks.

Provided exceptional leadership and guidance to the sales team, helping the company get on track to achieve $1.2M in revenue while ensuring high levels of customer satisfaction and retention.

Business Development Manager

Digital Visibility Concepts

Quickly progressed through the ranks, earning 4 promotions and ultimately landing a senior role thanks to exceptional knowledge and expertise in Facebook Ads, TikTok Ads, Google Ads, and social media marketing management.

Successfully helped numerous clients build effective social media strategies that increase business awareness, traffic, leads, and sales, leading to a prominent role as the lead generation specialist for all 5 of the company's divisions under the CEO's direct supervision.

Spearheaded the rebuilding of the company's social media marketing department, resulting in a 50% increase in client retention, and leading the company to achieve even greater success in generating leads and increasing revenue.

Senior Ads Specialist

Don Jacobs

Assisted in the planning and execution of Honda, BMW, and Used Car sales events, ensuring smooth and successful events that were beneficial for the company and its clients. 

Managed, created, and analyzed content for all social media accounts, including Facebook, Twitter, and YouTube, leading to significant growth in Twitter followers by 80% and Facebook likes by 50%.

Collected and analyzed quantitative and qualitative data for marketing campaigns, leveraging insights to make data-driven decisions that increased the effectiveness and efficiency of the company's marketing strategies. Additionally, collaborated with the Brand Identity & Graphic Design Intern to develop engaging website content, ensuring that the company's online presence was engaging, informative, and up-to-date.

Marketing Team Member

A few years ago, I was deeply unmotivated — working high-pressure jobs with low pay, trying to provide for my family, navigating toxic leadership, and burning out fast. At the same time, I had just gotten married and welcomed my first son into the world. Life was full — but not fulfilling.

And yet, I knew I was called to more.

The only thing that brought me joy outside of family was the small side hustle I had — helping local businesses grow through content, strategy, and social media. It wasn’t replacing my income yet, but it was the first time I felt energized and impactful.

That side hustle became Rise and Run Media — a digital marketing agency helping B2B businesses turn clicks into revenue through content, LinkedIn strategy, and paid ads that actually convert.

I’ve had the opportunity to work with a variety of businesses — from SaaS and HR consultants to barber colleges and DTC brands. Along the way, I’ve learned that digital success isn’t about doing more. It’s about doing what works consistently across the right platforms.

🚧 Common Challenges B2B businesses face today:
→ Not knowing which platforms or formats to focus on
→ Struggling to create content that speaks to buyers, not just followers
→ Inconsistent or unclear lead generation systems
→ Disconnected brand messaging and visuals
→ Ads that cost more than they bring in

At Rise and Run Media, we help our clients fix those problems and implement lean, powerful digital systems built for growth:

Awareness → Traffic → Leads → Sales

💼 Results We're Proud Of:
✅ 431%+ Increase on LI Company page Impressions
✅ 4 closed deals in 30 days for a property management company
✅ 300%+ Increase on website traffic for a marketing agency
✅ $100K+ managed ad spend across (LinkedIn, Google, TikTok, Meta) 
✅ Managing ad spend for a six-figure brand 

💬 What some clients say:
"I have had an amazing experience with this company. They have gone above and beyond to help me reach out to more people, and Xavier has been amazing and patient with getting everything set up. I have been very happy with all the services I have gotten." 
— Alex Storms, CEO/Founder

"Professional, creative, and data-driven marketing solutions — exactly what we needed."
— Andrew Hunter, CEO, Willpower Resistance Bands

📩 Want to grow your B2B business with content, strategy, and paid ads?
Let’s talk.

→marketingwithxavierjohnson@gmail.com | 859-489-4486
Or DM me — always open to connect.

Xavier Johnson

After 7+ years in this industry, here's what no one tells you.

Business owners aren't confused because there aren't enough marketers.

They're confused because we all sound exactly the same.

We've built an industry where everyone copies everyone else's positioning, steals each other's frameworks, and competes on awards and follower counts.

Then we wonder why clients can't tell us apart.

Here's the truth I'm carrying into 2026: 

🎯 Differentiation isn't about being louder. It's about being clearer.

Stop trying to be everything to everyone. Get your niche dialed in. Then go deeper into your sub-niche.

When you can clearly articulate who you help and exactly how you transform their business, you stop competing altogether.

You become the only option for that specific person with that specific problem.

That's not theory. That's how you build a one-of-one market position.

The marketers who win in 2026 won't be the ones with the most impressive websites or the longest client lists.

They'll be the ones who made it crystal clear why someone should choose them over everyone else.

Not because they're better at everything. Because they're the only one who does what they do, for who they do it for.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

Your ideal clients are on LinkedIn right now, searching for exactly what you offer.

But they're scrolling right past you.

Not because your solution isn't strong enough, because your presence doesn't signal authority where it matters most.

Here's how to fix it:

1. Optimize for search, not just feed

- Add your core expertise to your headline, use keywords your ideal clients actually search for, and make your about section scannable with clear problem-solution language.

2. Show proof in your featured section

- Pin case studies, client wins, or frameworks you've built to show what you've done, not just what you say you can do.

3. Create content that answers buyer questions

- Start answering the exact questions your prospects are asking before they buy (what objections do they have, what keeps them stuck) and the right people will find you.

4. Engage where your buyers already are

- Join conversations where your ideal clients are already commenting, add value without pitching, and show up where attention already exists.

The gap between being qualified and being visible is strategy.

-- 

♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Want to stop wasting time on LinkedIn content that doesn't drive B2B results?

Thanks to Drew Sutton for having me on the Drew Sutton Leadership podcast to talk about this exact challenge.

What if you could focus on one platform that actually connects you with decision-makers? 

Check out the full episode here → https://lnkd.in/eaTkZGSk

#Linkedin #B2B #Marketing #Leadership #DrewSutton

I spent 30 minutes this morning filtering through LinkedIn Sales Navigator.

I turned 11 million potential leads into 11 perfect matches who'd already viewed my profile and posted recently.

This is the kind of filtering that can change your outreach for the rest of 2025 and into 2026. Most people are still guessing. You're about to stop.

Most B2B professionals treat LinkedIn like a phonebook. 

They scroll, they guess, they hope someone responds, but Sales Navigator lets you reverse-engineer warm leads. You're not cold calling. You're reaching out to people who've already shown interest in what you do.

Here's exactly how I do it:

- Start with job titles. I filter for CEOs, founders, co-founders, marketing directors. That's my ICP.

- Add location. I'm in Kentucky, so I narrow it to my state. 11 million drops to 18,000.

- Filter by profile views. Now I'm looking at people who've actually checked me out. Down to 27.

- Add LinkedIn activity. I only want people who post. That gets me to 11 results.

These aren't random strangers. They're warm leads who already know my name, live nearby, and are active on the platform. 

That's who I'm reaching out to.

What's your lead generation strategy right now? Are you filtering this tight, or still guessing?

-- 
♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Your LinkedIn inbox can be a pipeline of ideal clients reaching out to you.

Most people think LinkedIn inbound is a myth.

They're stuck with generic connection requests and copy-paste sales pitches.

But here's what's possible when you get your content strategy right:

Ideal clients message you first. They reference specific posts. They've browsed your entire profile. They're already convinced you understand their challenges.

The inbox on the left? That was mine 18 months ago.

The inbox on the right? That's today.

Same platform. Same industry. Different approach to content.

I stopped writing for everyone and started writing for someone.

Your content is a filter.

Weak content attracts tire-kickers and time-wasters.

Strong content attracts serious people ready for real conversations.

You don't need 50,000 followers. You need 500 of the right people paying attention.

Check the screenshots. The difference is real.

This isn't about luck or going viral. It's about treating your content like a client magnet instead of a megaphone.

What would change in your business if your inbox looked like this?

#B2BMarketing #LinkedInMarketing #Growth #Sales

No alternative text description for this image

Last month, one of my clients spent $502.56 on LinkedIn ads.

The result?

24,000+ impressions. 217+ clicks. 66 booked demos with highly qualified prospects.

That's $3.62 per conversation with someone ready to buy.

Most people spend months posting organically and never get a single demo request. This client got 66 in 30 days.

Here's the difference:

1. They stopped guessing what worked

No more throwing content at the wall. We tested hooks, offers, and targeting until we found what converted. Then we scaled it.

2. They focused on the right metric

It's not about impressions or clicks. It's about cost per qualified conversation. At $3.62 per demo, the ROI was immediate.

3. They paired paid with organic

Ads brought visibility. Content built trust. The combination turned cold prospects into warm leads faster than either could alone.

4. They committed to consistency

$502.56 isn't a fortune. But it was consistent, tracked, and optimized. Small budgets work when the strategy is tight.

The gap between being qualified and being booked is execution.

You don't need a bigger budget. You need a system that connects your expertise to the people who need it most.

-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B teams overcomplicate LinkedIn DMs.

They build multi-step sequences with perfect timing and value stacking.

But when it's time to actually talk like a human? They 
freeze.

This year I've watched teams struggle with the same 
gap:

Beautiful frameworks. No human like touch.

Here's what I learned:

Avoid:

• Treating DM flows like email sequences.
• Sending assets without context or warmth.
• Following scripts word-for-word.
• Ghosting after the first reply.
• Building perfect systems without considering the human factor.

Do instead:

• Write like you're texting a colleague.
• Frame assets as conversation starters, not downloads.
• Use frameworks as guides, not scripts.
• Show up consistently in the follow-through.
• Train teams on being human, not just following steps.

You can design the perfect system.

But if people don't know how to be human in the execution, it falls apart.

The best DM strategy isn't the most sophisticated one.

It's the one your team can actually execute without sounding like a robot.


-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Cribworks LLC

Cribworks is a professional sales and business development consulting and advisory firm helping companies compete for and win business. We work exclusively with clients to develop and execute concrete, practical, short-term, and long-term action plans that will start moving their businesses in the right direction.

Every business is different and presents its own unique challenges and advantages. We work closely with each business' specific needs and find the solutions how best meet them. We stand shoulder to shoulder with you to grow and develop long-term success.

We offer a complete range of business development consulting services to our local, state, national, and multi-national clients and we will ensure that we work hard to provide the required consulting and business development solutions needed by our clients.

We work directly with our clients on developing new & existing business opportunities, competitive intelligence, marketing strategies while making smart financial decisions and building long-lasting partnerships.

CEO & Founder

Signify

Signify, formerly known as Philips Lighting

Signify (Euronext: LIGHT), Signify is the global market leader in lighting. Signify employs 32,000 people in 70 countries and manufactures in all major regions of the world with lighting products, systems, and services sold in over 180 countries. 

Manager focused on leading the creation, development, planning, strategy, and implementation of lighting solutions for customers throughout the Public Sector markets.

•	Served as a team lead or co-lead on 20 public sector project captures worth over $150M
•	Developed and managed the first company-wide proposal, business development, and capture plan strategies for Sales, Engineering, Proposal, Government Relations, and Executive teams on projects worth $1M to +$100M
•	Team Lead on developing and executing company as a certified Department of Energy (DOE), Federal Energy Management Program (FEMP) company, and GSA-Schedule 84 Prime contract holder
•	Developed upcoming go-to-market engagements, business development plans, strategic alliances, and partnership opportunities, forecasts for future short & long-term growth alongside the Signify Marketing and Executive Teams
•	Coordinate the activities of the diverse Public Sector account executives, business development, proposal, and technical teams to ensure proposal responses carry out winning capture strategies, win themes, and competitive discriminators, from pre-RFP/deal qualification to submission of final proposal

Capture Manager

Old Glory DC Rugby

Manager focused on growing sponsorship, managing organizational structure, expanding business operations, and establishing community development to launch Washington DC’s first professional Major League Rugby team.

•	Worked with owners bringing a whiteboard idea to reality. From day 1 developed and executed a go-to-market strategy that included corporate sponsorships, building ticket sales sponsorship pipelines and outreach campaigns, brand development, operations, investor relations, match day planning to player signings
•	Built sponsorship decks and delivered with owners the signing of major team sponsors, including Leidos, Cuisine Solutions, Iron Vine Security, and The Supply Room within 6 months of the team launching
•	Generated awareness to the Greater Washington DC area through marketing and sales campaigns, including nationally and internationally to maximize the appeal of the team brand to potential sponsors and public 
•	Led cross-functional team of 10 with owners coordinating preparation and solving logistical issues of season schedule
•	Led match day efforts on-site for commercial sponsors. Coordinate preparation, and implement roles & responsibilities for staff and teams involved to ensure smooth planning and execution

Commercial Manager

Washington Irish Rugby Football Club

Founded in 1980, the Washington Irish Rugby Football Club are a competitive Senior Men’s rugby union club competing in USA Rugby's Mid-Atlantic Conference (MAC) Division 1 and Division 3 based in the Nation's Capital.

• Responsible for all aspects of the Club functions (growth, recruiting, strategy, operations, marketing)
• Managed and led successful 10 member executive team, 3 teams (Division 1, Division 3, Development side), 75+ active players, 5 coaches
• Helped grow Irish 5x in terms of size and became recognized as one of the largest rugby clubs in the country by USA Rugby
• Successfully led Irish to 2017 Division 2 Mid-Atlantic Championships and advance to National Championships Round of 8 in Pittsburgh, PA. Earned promotion from Division 2 to Division 1
• Led 4 major events each year to increase sponsorships and local marketing efforts each year
• Executed major sponsorship agreements with Heineken, Guinness, Oak Grove Technologies and various local Washington DC-area companies for continue growth
• Executed major multi-year apparel sponsorship deal with Canterbury of USA
• Created and led with small team on development of a 5-year master plan for Club for future growth (Irish 2023 Strategic Plan)
• Orchestrated and executed two successful and international tours to Paris (2016) and Rome (2018) with over 45 players attending and playing. Worked directly with international tour companies on logistics, matches, practices, lodging, and sightseeing options
• Directly oversaw and executed a Memorandum of Understanding with Tiger Rugby Academy. Tiger Rugby is a USA Rugby Olympic Development Academy (ODA) and provides top level rugby training and development year-round. Program allows for players and coaches to seek the highest level of rugby in the United States.

The Washington Irish are a registered 501(c)3 charity and has established relationships with other charitable organizations locally and nationally.

www.washingtonirishrfc.org

President

Philips

Royal Philips (AEX: PHIA; NYSE: PHG), is one of the largest electronics companies in the world, focused in the area of healthcare and lighting, employing around 74,000 people across 100 countries. Philips has 3 main divisions: Philips Consumer Health and Well-being, Philips Professional Healthcare, and Philips Lighting.

Management role responsible for the development of new and existing businesses for the Government Solutions Group, a newly created division under Philips focused on Public Sector markets.

•	Developed strategic partnerships with industry leaders, fostered account relationships, analyzed long-term value creation across key public markets including Defense, Healthcare, Homeland Security, VA, and State & Local
•	Strategically developed >$100M of new business over 2 years through building new relationships with clients, building alliances across existing networks, accessing new markets, and strengthening the Philips brand
•	Led an 8 person-team through the successful capture of the State of Florida Shared Savings Efficiency Contract 
•	Led successful bid pursuit in GSA’s Green Proving Ground (2013 & 2014), a highly selective federal program for the evaluation of innovative, next-generation building technologies

Chenega Corporation

Chenega Corporation's Military, Intelligence and Operations Support (MIOS) Strategic Business Unit (SBU) is a shared services division of which provides standard business services to 14 subsidiaries and assists in the management of contracts with a net value over $700 million dollars.

Manager responsible for providing overall capture leadership and execution for Federal clients.
 
•	Served as Lead Capture Manager and team lead, selected by the company President, for the firm’s successful bid for the $23B multi-award IDIQ Enhanced Army Global Logistics Enterprise (EAGLE) project
•	Produced and led a 5-person team to win a $2.5M US Army computer services contract
•	Facilitated winning of major Federal contracts through creating win strategies, developing solutions, performing market intelligence, gap analysis, and pricing to win strategies

Elbit Systems of America

Elbit Systems of America is a leading provider of high-performance products and system solutions focusing on the defense, homeland security, commercial aviation, and medical instrumentation markets. With facilities throughout the United States, Elbit Systems of America is dedicated to supporting those who contribute daily to the safety and security of the United States. 

Operative position with emphasis on developing and implementing business strategy and plans for value creation within the C4ISR, Land, Sensor and Electro-Optics, UAS, border security systems, training, and simulation markets.

•	Collaborated with the senior executive team on major opportunities ranging from $1M to $3B
•	Provided capture, sales support, and market intelligence on the $11M USMC JTAC-LTD electro-optic deal
•	Captured business through analyzing requirements, gaps, partnering strategies, competitive analysis, market integration, and identifying value creation

Business Capture Strategist

United States Senate

Internship role focused on assisting with key oversight issues and legislation regarding Homeland Security and Governmental Affairs.

Senatorial Intern

Bates College

Admissions Fellow

Inflexxion

Interned for a behavioral psychology firm promoting online innovative health programs to organizations such as Johns Hopkins University, University of Florida, National Institute of Health, Miami Behavioral Health Center, and Massachusetts Institute of Technology.

Marketing Strategist

CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

Congratulations to BEAR for achieving CMMC Level 1 Compliance!

Building Envelope Assessment & Repair (BEAR), a proven and experienced full-service building envelope company for new construction, renovations, and repairs. BEAR is also building a more resilient IT infrastructure to maintain the highest levels of standards as well. 

BEAR continues to support their customers across the architecture, engineering, construction, and infrastructure industries. From supporting them with the latest products and services, to also helping them achieve overall mission success wherever they might be in the world and in their project development. 

This achievement demonstrates our continued commitment to security, integrity, and operational excellence. A special shout-out to Casey White Baker, Bob Duke, and the entire team for their work, focus, and due diligence that helped BEAR reach this important milestone!

Wishing you, your family, friends, loved ones, and colleagues a wonderful Thanksgiving!

Thanksgiving is a time for family, food, gratitude, and giving back. 

A special thank you to our trusted business partners and valued clients. Your dedication, collaboration, trust, and ongoing support have been greatly appreciated and have been a pillar to our success.

As we express our gratitude, we must never forget that the highest appreciation is not to utter words, but to live by them. – John F. Kennedy

A Presidential Executive Order came out yesterday called "Launching the Genesis Mission." This is all around boosting innovation with AI.

Here are a few highlights below:

Key Aspects of the Genesis Mission:
- The Department of Energy is tasked to implement and operate the American Science and Security Platform, integrating high-performance computing, secure cloud AI environments, and access to proprietary and federal datasets.
- Establishes the Genesis Mission as a coordinated national effort to apply AI for transformative scientific discovery, secure energy dominance, enhance workforce productivity, and more
- Focus areas include advanced manufacturing, biotechnology, critical materials, energy, quantum sciences, and semiconductors.

Under Sec. 5 - Interagency Coordination and External Engagement
- There will be coordinated funding opportunities and R&D opportunities

Wanted to read more, click the link below:
https://lnkd.in/efb_WZGx

Open article: Launching the Genesis Mission by whitehouse.gov

Next Saturday, December 13th, is the Annual Wreaths Across America at Arlington National Cemetery. 

Join the SAME DC Post and the SAME NOVA Post as we honor all members of the Armed Services who have served. 

The event is completely voluntary, and no need to sign up! Please feel free to bring friends, family, loved ones, and colleagues to this.

Look for me! We plan on being at the main gates at 730am as the event, and gates open at 8am. 

Check out the details below! We look forward to having you join us

Open article: SAME DC & NoVA - Dec. 13, 2025 - Wreaths Across America at Arlington National Cemetery by same.org

SAME DC & NoVA - Dec. 13, 2025 - Wreaths Across America at Arlington National Cemetery

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The Battle

Xavier Johnson

Whitney Stowell

Followers

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Performance ScoreXavier Johnson's LinkedIn Performance

Performance ScoreWhitney Stowell's LinkedIn Performance

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taplio

The Battle

Xavier Johnson

Whitney Stowell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

Performance ScoreWhitney Stowell's LinkedIn Performance

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Performance ScoreXavier Johnson's LinkedIn Performance