Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

Anushka Sharma

This month has been about one thing for us at Quenzy: Distribution.

Unlocking new avenues, finding the right channels, and watching people not just try the product, but begin building a habit around it.

In the process, content quietly took a back seat and i have missed writing here on linkedin! But it was quite an exciting month,

> partnered with a super fun supper club which got featured on viralbiyani
> attended a fantastic beverage founders’ meet, placed 28 cans  gone within an hour, 
> and then travelled some more to keep conversations moving.
> Somewhere between all this, I learned that when it comes to scale and volume, operations are the true backbone of any business.
> We also received our first wedding order, sending the warmest wishes to our bride. Seeing the product become part of someone’s special day felt incredibly personal.
> And in a more unexpected moment, I came across a brand retelling a story strikingly similar to why and how I started mine. It was a quiet reminder that authenticity, clarity of purpose, and consistency for each brand is so important

This phase has also reinforced something deeper: founder life is really about holding together work and life, showing up for both, even when the lines blur.

Now, back to writing more, sharing more, and documenting the journey as it unfolds.

Building Quenzy | Consumer Brand Enthusiast

Another day of discovering a new reality of building in F&B!

Most channels, quick commerce, retail, and Horeca require 70%+ shelf life remaining on products. For example,  if your product has 8 months shelf life, they want it when at least 5+ months are still left, which sounds fair.

But here’s where it gets tricky for new brands, or at least in beverages, to make production viable, manufacturers usually require you to produce 20–25k cans in one go.

Now imagine doing that when you’re still setting up distribution. Those cans are ready. But listings, retail placements, and supply chains take time. So suddenly you’re not just selling a product. You’re racing against the shelf-life clock.

Still figuring out how to solve for this. Building in F&B teaches you something new every day Quenzy

We’re hiring again at Quenzy🚀

Looking for someone who lives on the internet and loves it!

At Quenzy, we’re looking for a Social Media & Performance Marketing Associate who can help us build campaigns that people actually want to watch and share.
What you’ll do:

>Run and experiment with social media campaigns
>Work on performance marketing and help scale what works
>Shoot and edit reels that feel native to the internet
>Stay on top of trends, memes, and everything happening online

You’ll be a great fit if you:

• Are obsessed with the internet and social media
• Know how to create content that stops the scroll
• Have experience with Meta ads/performance marketing
• Are comfortable shooting and editing short-form content

If this sounds like you (or someone you know), DM us or email us at anushka@thequenzy.com

Let’s do this

Another unexpected lesson in building a beverage brand  Quenzy! The Middle East conflict is now affecting our can supply in India. Our manufacturer imports aluminium cans, and suddenly, amidst this war, 

>Production slots with our manufacturer need to be booked 3–4 weeks in advance
>Can prices have jumped ~1.3×
>And availability is becoming unpredictable.

Honestly, price isn’t even the biggest problem. If cans aren’t available, you simply can’t produce. India’s beverage can ecosystem is still developing, and when domestic capacity falls short, many manufacturers rely on imports from West Asia and nearby regions.

Which means when global supply chains shake, even a soda startup in India feels it. Another reminder in F&B: you’re not just building a product, but logistics and supply chains.

Another day, another lesson building in F&B. Yesterday I spoke to a HoReCa founder. We had sent samples of Quenzy last week, they loved the product, and we got on a call to discuss placement.

That conversation was interesting. She said even if she stocked our brand, she would still prefer selling her own in-house drinks, because she didn’t want to market another brand on her “prime real estate." 

She kept mentioning that she needed a higher margin. I suggested she could sell at a higher MRP. She said that wouldn’t work because people might find the same product cheaper on quick commerce and think the restaurant is overcharging. I told her that’s not always the case; breweries often sell aerated drinks at higher prices, and people still buy them. And that is literally the case with every packaged product being sold in HoReCa

She wanted to purchase from us at less than half the MRP. Meanwhile, she already had another beverage brand in-store, but was squeezing them hard on margins. But every point had another reason why it wouldn’t work. In the end, the deal didn’t go through.

In F&B, you’re not just competing with other brands. You’re competing with in-house alternatives, shelf space, margins, and especially the founder's mindset.

Anyone who has knowledge on Amazon Ads and can help us scale Quenzy on Amazon, Please comment or DM

taplio

The Battle

Mayank Sehgal

Anushka Sharma

Followers

Posts

Engagements

Likes

Performance ScoreAnushka Sharma's LinkedIn Performance

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taplio

The Battle

Mayank Sehgal

Anushka Sharma

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Anushka Sharma's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreAnushka Sharma's LinkedIn Performance