Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

Global Market Estimates Research & Consultants

Senior Digital Marketing Manager  - Global Key Accounts

Digital Marketing Manager

Envision Intelligence

Launched an SEO campaign that targeted long tail keywords that generated 10,000 monthly visitors and 100 customers each month.
Owned all email planning and execution of email marketing campaigns resulting in attributable revenue of $40,000
Optimized email copy and email sequences through A/B testing to improve the average open rate from 7 % to 20%
Through the email marketing generated hundreds of leads each month
Increased thousands of organic traffic to the site by publishing the high quality content
Generated 100 leads each month through the linkedin marketing.
Worked closely with the sales team to understand their lead requirements.
Built 1Million Contacts for email marketing through linkedin.
Help manage and train new hires on SEO best practices, lead generation process.
Taking care of the Entire team

Marketing Manager

Market Data Forecast

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports and monthly analytics reports.

Team Lead

Sr.Analyst - Web Marketing

IndustryARC

Projects Handling: -
http://www.industryarc.com      - Market Research, Consultancy, Data Analysis

SEO RESPONSIBILITIES

Review and analyze company sites for areas that need to improved, deleted, or revised.
Promoting Market Research Reports,
Prepare detailed strategy reports,
Improve a company's organic search results,
Write effective headlines, body copy, and websites,
Ensure websites are filled with optimal keywords,
Place keywords appropriately in copy to gain most search engine traffic,
Write effective call-to-action statements,
Assigning works to juniors,
Lead Generation(B2B),
Link Building,
Preparing traffic, keyword ranking reports, Leads Reports.

SOCIAL MEDIA RESPONSIBITLIES

Planning and Implementing Social Media Strategy
Set Up and Optimize Company Pages within Each Platform
Manages Social Media Accounts
Increase Brand Awareness,
Engages In Dialogue and Monitors Customer Issues
Monitors Trends and Encourages Adoption of Social Media Tools
Track And Monitor The Effectiveness And Success Of Online Initiatives
Competitor Research
Interacting with the Social Media Users
Generating Traffic
Generating Leads


SOCIAL MEDIA TOOLS USED

Canva,
HootSuite,
Keyhole,
Topsy,
TweetReach,
TwitterSearch

Team Lead - Web Marketing

Go5 professional services pvt ltd

Projects Handling:-
1.	http://www.morevisas.com/      -  Visa Consultants
2.	http://www.jobsog.com               -  Overseas Job Consultants

My Roles & Responsibilities

Client Interaction
Review and analyze client sites for areas that need to improved, deleted, or revised.
Prepare detailed strategy reports.
Improve a company's organic search results.
Write effective headlines, body copy, and websites.
Ensure websites are filled with optimal keywords.
Place keywords appropriately in copy to gain most search engine traffic.
Write effective call-to-action statements.
Strategize ways to improve and track site performance.
Compile and present SEO performance reports.
Consult with independent web designers to improve the navigation of a site to enhance its search engine ranking.
Utilize basic programming and web design skills to enhance SEO.
Perform keyword research in coordination with client business.
Solving Webmaster tools issues.
Reporting to client.
Meeting with clients and taking requirements.
Preparing Monthly SEO Activities Report & Reporting to client.
Providing monthly or based on requirements weekly Google Analytics Report to Clients.
Raising Content Requirements,
Assigning work to team members
Link Building.
Generation leads and reporting to clients
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals
Communicating with Graphic designers for getting perfect design.

Sr.Analyst Digital Marketing

AXIS Clinicals Ltd

Projects Handled: -
1.	http://www.axisclinicals.com
2.	http://www.stepscro.com

My Responsibility: -

Planning SEO strategies, implement and Monitoring Results
Perform website analysis, keyword research, and link building
Perform competitor Analysis
Based on analysis, continually improve and modify strategies to optimize effectiveness
Prepare analytics Report and Present to management
implementing Meta Tags and Description
Face book postings, designing on Photoshop.

SEO Executive

Expedient Infomedia

My Responsibilities

 	Finding Keyword CPC
 	Collecting Competitor Back links for requesting our link inclusion
 	Sending Link suggestion through E-mail to niche websites,
 	Worked on blog commenting, social bookmarking, directory and Article Submission.
 	Submitting info Graphic designs.


Projects Handled:-

1.	http://www.newbornbabyzone.com
2.	http://www.thepregnancyzone.com
3.	http://www.homeinteriorszone.com
4.	http://www.skincarebeautyzone.com
5.	http://www.thetravelerszone.com
6.	http://www.thenewecologist.com
7.	http://www.fitnesshealthzone.com

FinInfocom Pvt. Ltd.

My Responsibilities: -
 	Implementing of page Strategies like
 	Directory Submission,
 	Social Bookmarking,
 	Blog commenting, Article Submission, Press release submission

Projects Handled: -
1.	http://www.fininfocom.com 
2.	http://www.puresrilanka.com
3.	http://www.ictquotes.com.au					
4.	http://www.hotelsangel.com					
5.	http://www.directtraveller.com					
6.	http://www.northerncyprushotels.org
7.	http://www.salesimpel.com

Myself Thirupathi Borlakunta, I'm a marketing professional with more than 7 years of experience in Market Research industry

I am a quick learner and smart worker. I am very passionate about my work. I like to take challenges and always try to find new ways to do things.

I am also a LinkedIn Mentor, Trainer, Coach, Consultant and Marketing Expert. I help people in using LinkedIn effectively for their Business, Job Search or Personal Branding, And I also help companies Gain Actional Insights across high growth markets

If you are looking for help in enhancing your LinkedIn profile or utilizing the platform for marketing purposes, feel free to contact me.

#linkedin mentor #linkedin trainer #linkedin coaching #linkedin consultant #linkedin marketing

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The Battle

Mayank Sehgal

THIRUPATHI BORLAKUNTA

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