Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

Hero FinCorp.

Enterprise Applications Associate

Red Bull

- Worked under the Field Marketing Domain focusing on the Consumer Collection Program of Red Bull
- Won an award for Uni-5 execution and recognition for multiple projects
- Responsible for driving brand awareness through on-site, face-to-face interaction with consumers
- Achieved a 150% volume growth in sales on and off campus
- Impacted around 5,000+ students with brand opportunities and official Red Bull events.
- Responsible for sales on and off campus and building the distribution by building and executing smart sales and marketing plans.

Student Marketeer

Pyramid Developers

Pyramid Developers is a student-based startup, specializing in providing end-to-end solutions to clients.

- Led multiple projects with a significant positive cost variance, from requirements definition to deployment, identifying schedules, scopes, budget estimations, and project implementation plans.
- Increased the gross profit margin by about 70% by amplifying the capacity of the company's projects. 
- Enhanced productivity by coordinating internal and external resources, for projects to remain within scope, schedule, and defined budgets, in collaboration with teams from various functional domains.
- Establish and maintain relationships with clients and stakeholders, providing day-to-day contact on project status and changes.

Project Manager

PES Entrepreneurship Cell

- Fostered the spirit of Entrepreneurship among 5,000+ students over 3 years 
- Grown the ECell community to 1,000+ members 
- Led a team of 50+ students 
- Chaired 3 new ventures and strengthened 4 existing ones 
- Pre-incubated 10+ ideas into a potential startup 
- Organised 15+ events in my tenure

President

- Led a team of 15+ members in Marketing Domain
- Oragnised a virtual E-Summit with a footfall of 700+ students
- Got sponsorship for multiple events over the tenure
- Curated an 8-module workshop to enhance soft skills for freshers
- Assisted the Centre for Innovation and Entrepreneurship(CIE, PESU) with their operations, like launching their bi-annual newsletter

Head Of Marketing

- Took an active part in all the ventures of PES ECell
- Promoted the entrepreneurial spirit among students 
- Organised various events

Member

PES University

- Organised PES university's annual fest "Aatmatrisha", one of the biggest annual techno-cultural fests in Bangalore and led the team of over 350+ students and achieved the attendance of 3500+ students using the 1/8 th of the allocated budget
- Guided all the student club heads and oversaw the activities of over 45+ clubs.
- Ensured a seamless administration of all the cultural activities of PES University.
- Restructured the clubs in the most efficient way possible.

Head of Student Council

PESU IO

PESU IO is an initiative that aims to help students evolve from the proclivity that pre-university induces in them, by providing a platform for peer-to-peer learning and development.
I taught Fundamentals of Marketing Management to around 30 students for 2 weeks.  I covered the basics of marketing, aspects of innovation, marketing strategies, product ideation and branding.

Subject Matter Expert

PESU IO is an initiative that aims to help students evolve from the proclivity that pre-university induces in them, by providing a platform for peer-to-peer learning and development. 
I taught a course on Basics of Marketing, where the student learned some college life skills along with marketing, product ideation, brand building and presentation skills over the course of 4 weeks

Athena Mentorship

Mentored and taught Mathematics to a 9th-standard student.

Student Mentor

Viral Fission

Youth Campus Ambassador of Viral Fission.
- Helped in collaborations with brands such as Unacademy, Pepsi, NHA Universe etc
- Curated the content for the social media.

Youth Ambassador 

Cisco-thingQbator

-Interned at CISCO ThingQbator and worked on two projects:
a)Mental Health Assistant: Has won the competition and got a seed funding of Rs. 5,00,000
b)Donation Tracker: Had reached the last stage of the competition that is startup tracking making it in the Top 15 teams in the country

-Worked as a Market Research and Business Analyst
-Helped the teams to get more knowledge about the idea, created and validated the business aspect of the idea, learned about their current obstacles, help them connect with the respective mentors and industry experts and gain some customers.

Project Intern

Center for Innovation and Entrepreneurship @ PES University

Work on the Learn and Fun Project "Grasp", a gamified way of learning. 
Established a foundation for the project and create a timeline for the project.
Overseeing the cross-disciplinary tasks and setting out an administrative structure for the project. Developing the Design Thinking module & Business Model Canvas module of the project. 
Conducting in-depth market research and testing it with a set of users and determining the scope of the project.

Whilst being a natural leader, I'm also an enthusiastic and ambitious person who can work well under pressure and solve almost any problem that's thrown in my direction! However, I've been driven by my curiosity and dedication for any role that I take initiative for, and at the end of the day, I'm still a confused individual who's trying to figure out what I want to pursue in the near future. 
I have completed my B. Tech, majoring in Computer Science at PES University, Bangalore, along with a Minor's Degree in Management. After an exciting first year at college, I understood that I’m a "people person" and I love meeting and interacting with anyone and everyone. I enjoy making people feel comfortable in my presence, and because of it, I was able to build a great network in my college with my peers, seniors and even faculty members!

I am currently an Enterprise Applications Associate (Management Trainee) at Hero Fincorp. My previous experiences as a Student Marketeer at Red Bull, the Head of the Student Council of PES University and the President of the PES Entrepreneurship Cell, and a Project Manager at Pyramid Developers honed my ability to manage large-scale projects and diverse teams, igniting a fervent desire to delve deeper into the realm of management. I eagerly seized every opportunity to expand my knowledge and skills, and I am eager to explore further avenues in this domain.
I’ve always been much better at managing big-picture projects and teams of individuals, which made me restless and engrossed to learn more about managerial work. I took almost every opportunity at hand to enhance my knowledge and I would definitely love to explore them more. 
As I dug deep into the Management field, I learned many new concepts that range across a wide spectrum from the non-profit sector to the for-profit sector and gained a lot of experience in various domains including Marketing, Operations, Business Development, Designing, Recruiting, and Project/Program Management. I'm not comfortable settling, and I always set goals for myself to grow and learn. I'm constantly trying to grasp new skills or become more proficient in my existing skillset. Along with this, I'm also learning to navigate my way through the concepts of Data Science in my spare time, to efficiently understand data from multiple sources and derive valuable insights to make smarter data-driven decisions. 

At the end of the day, I'm someone who's more in love with the journey than just the results, and I'm passionate about the intersection of Business, Entrepreneurship, and Social Responsibility.

taplio

The Battle

Mayank Sehgal

Om Vasmate

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