Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

Global Risk Operations 

January 2024 to November 2024
- Helped 6 students get admission to their school of choice in Europe and the US for the MiM and MBA program.
- Helped 2 B2B clients, and 1 B2C client build their brand value, increasing following by 3x on Instagram and 1.7x for LinkedIn, and boost revenue on average by 1.4X

September 2023 to December 2023
- 4 month Career Break

A little bit of this & that

Ingenico

I help develop innovative business models for new products in Crypto, Low-Code No-Code, Instant & Biometric Payments, and Autonomous Retail space. 

My day-to-day activities involve conducting extensive market research and competitor analysis, identifying strategic partners, and creating go-to-market solutions. 

I also develop & execute marketing campaigns across videos, blogs, and webinars for new product launches & external communication. 

I also cold-call and email potential partners globally to forge highly effective synergies between disruptive innovation projects.

Innovation & Marketing Operations

Transformation Factory

As a Marketing and Communications Intern working closely with the CEO, I worked on growing the customer base through a custom marketing plan and boosted LinkedIn page visits by 300% with targeted content. To further enhance the customer experience and onboard more clients, I reinvented our website for international clients by optimizing it for SEO and removing any slow JSS scripts.

Marketing and Branding Intern

Deloitte Consulting

• $10 Million SAP Implementation for German Automotive clients for their new SAP System across multiple European and APAClocations, ensuring successful project delivery and adherence to budgetary constraints

• Deployed wide-scale consolidations of legacy ERP systems into a single ERP based on SAP S/4HANA

• Optimized EWM & SCM business processes by 20% by automation in modules by mapping new solutions to their business goals

• Trained 70+ new hires on SAP S/4HANA and received the Best Team award at on-site training simulations at DeloitteUniversity, demonstrating expertise in training and knowledge transfer

Business Technology Analyst

The Souled Store Pvt. Ltd.

• Designed various merchandise including but not limited to T-Shirts, Posters, Mugs, Fridge Magnets, etc

Freelance Graphic Designer

Hardluck

♦ Designed various products such as T-shirts, Hoodies, Posters et cetera for different student bodies at MIT Manipal

Creative Head

Webloom Solutions

♦ Designed UI/UX for Android application of LEUK, an in house project
♦ Designed Flyers, Posters, Banners for Clients and Student Body Clubs of MIT, Manipal
♦ Designed Merchandise for The Loom Store

Graphic Designer

Arif is a seasoned professional with a proven track record in the Innovation, Marketing, Operations, and Consulting domains at Ingenico and Deloitte.

With a career dedicated to the tech industry, Arif has navigated corporate and startup landscapes across India and France, contributing significantly to advancing technology-driven initiatives. 

Beyond his professional endeavours, Arif has also coached 100+ students, freshers and young professionals on choosing and applying to their dream study abroad programs or making career transitions from one industry to another.

Here on LinkedIn, Arif regularly shares insights and lessons on Marketing, Storytelling, Growth Mindset, and how you can make a great life for yourself.

Outside work, he finds solace in fiction, through the pages of a gripping novel or as he works on his crime thriller masterpiece. 

When not immersed in books, Arif enjoys indulging his culinary creativity in the kitchen, whipping up delicious cuisines to delight his palate.

Cheers 🙌

taplio

The Battle

Mayank Sehgal

Syed Arif Ahmad

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