Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

Sequel Media

We create sharable, discoverable, and scroll-stopping content through a video-based marketing approach.

Our mission is to humanize brands and turn them into content creators that generate organic ROI and build loyal communities.

Recent Achievements: 
→ Generated 20,000,000+ organic views overall
→ Organically grew our agency's IG page to 10,000+ followers
→ Grew our client from 0 to 75,000 followers organically
→ 650% increase in direct ROI
→ Dozens of organically viral Reels
→ Minimum 20% engagement rate
→ Successfully launched a brand from scratch through a 360 degree creative strategy

Co-Founder & Creative Head

Creative Strategist and Copywriting  - Tata Digital Finance, Volkswagen IT, Vivid Packaging

Freelance Copywriter, Creative Brand Strategist & Creator-led Marketing Strategist

Mad About Digital (M.A.D)

- Lead Creative Writer for Yulu Bike, Toys ‘R’ Us, Falabella India and more.: Led online and offline creative strategy for Yulu Bike that was featured on Social Samosa.
- Regularly featured on Social Samosa, Social Media Dissect, Media Samosa, All About Marketing and other advertising publication portals.
- Crafted a couple more digital brand films
- Honed my skills in: Creative Strategy, Screenwriting, Proofreading, Editing, Production, Reels/TikTok, Short Form & Long Form video and more.

Senior Copywriter

Autumn Worldwide

- Regularly worked on 360° digital brand campaigns: Lead/Supporting copywriter for brands like Wonderla, Exide Life Insurance, American Tourister, Dell India, Luminous, Lee Jeans, 3M Healthcare and more. 
- Won national awards and been recognized at a global scale: #DontBeAMannequin won ‘Best CSR Initiative’ & ‘Best Use of Social Cause Marketing’ and got organically covered by Huffington Post Canada, Marie Claire, Al Jazeera, ect. || The Voice of Children won ‘Best Brand Integration: Music Video’, ‘Best Brand Film: Social Initiative’ and ‘Best CSR Initiative in Life Category’. 
- Conceptualised, wrote and executed digital films for prestigious brands.
- Created content with influencers/celebrities like Arjun Kapoor and Ankit Panth.
- Creative ORM writer for Pepsi, Lay’s, Kurkure, Tropicana, Doritos and more.
- Actively pitched and won clients like Changi Airport, Hella India, Lee Jeans, 3M Healthcare, Dell India and more.
- Developed skills in a plethora of creative domains: Social Posts, Google Ads, Facebook Ads, Blog Posts, SEO Marketing, Website Creation, Creative Strategy, Screenwriting, Production, Directing, 360° campaigns, Digital Films, Influencer Marketing.

Creative Copywriter

- Lead of PR for the agency (Creative & Management): Created and published content for all social handles.
- Crafted case studies: Helped write, direct, and overlook campaign case studies for work across regional offices in Bangalore, Delhi and Mumbai.
- Applied for agency awards: Filled out detailed campaign forms and helped the agency win 85% of their awards during my tenure.
- Hosted knowledge sharing sessions: Regularly coordinated and hosted group learning sessions with internal and external speakers across offices in Bangalore, Delhi and Mumbai.

Corporate Communications Executive

- Learned to analyze and understand social conversations for brands like Tropicana, Lay’s, Doritos, Mountain Dew, Koovs, and more.
- Helped pinpoint data-driven insights based on consumer sentiments.

Intern as Social Media Analyst

Heyo! Thanks for dropping by! 👋

I (formerly) co-founded a Creator-led Marketing hub called Sequel Media. We helped brands generate creator-level attention through scroll-stopping video-based content, new age content strategies, and partnering with like-minded creators. We helped turn brands into a content creator.

I have 8+ years of experience in copywriting, creative strategy, and creator-led marketing for brands such as Dell India, Yulu Bike, American Tourister, Lowe’s, and Lee Jeans.

Wanna e-meet over coffee? Let's chat!


Cheers ~
From your guy, 
Varun Vasuraj

taplio

The Battle

Mayank Sehgal

Varun Vasuraj

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?