Valubyl

Valubyl is a PLG consultancy that has helped 25+ B2B SaaS companies build product-led onboarding that helps new users quickly understand the product and reach value on their own.

Founder

Instantly.ai

PLG Advisor

Stockpress

Gymdesk

echowin

PI.EXCHANGE

Morgen

TrueClicks

Advisor

Databox

https://www.growthunhinged.com/p/the-evolution-of-product-onboarding-databox

DataTrails

Founder @ Valubyl | Product-Led Growth Advisor

Husband, father, and founder, currently building Valubyl.

Valubyl is a PLG consultancy that has helped 25+ B2B SaaS companies build product-led onboarding that helps new users quickly understand the product and reach value on their own.

Sound like something you need help with?

Feel free to send me a DM, email at yaakov@valubyl.com, or book an intro call with the link above.

Yaakov Carno

Everyone's adding AI prompt bars to their product. Almost no one knows how to design them right. So I mapped 40+ AI prompt journeys - from homepage to onboarding - across products like Canva, Notion, Vercel, Wix, and Airtable.

The result?
A full Prompt Bar Journey Library.

A teardown of how top teams are designing prompt-to-value flows that actually activated users - not just impress them.

Inside, you’ll see:
✅ Prompt examples that drive activation - not just “wow”
✅ How top products capture context without any setup friction
✅ The exact moment to execute a prompt (before or after signup)
✅ What happens after the first output (and why most teams lose users there)

If you’re building an AI feature or onboarding flow, this library will save you weeks of trial and error.
It’s for builders who care about activation, not aesthetics.

For teams who want to turn “Try our AI!” into actual adoption.

I built this for growth leads, founders, and PMs shaping how humans talk to AI.

Want the Prompt Bar Journey Library?

1️⃣ Make sure we’re connected
2️⃣ Comment "PROMPTBAR" below - and I’ll send it your way

Helped 30+ B2B SaaS companies upgrade their PLG self-serve onboarding. Building Valubyl and sharing the behind-the-scenes of our PLG revamps.

New Valubyl website is live! 🤩 

For the last 3 years, we've been building a simple and powerful vision:

Turn self-serve onboarding into your strongest PLG growth lever.

30+ clients later… we finally have a site that actually reflects what we do. 

Capturing onboarding and activation work in a website is hard. But this is version 1 and the first step toward showcasing the depth of what we deliver every day.

👉 Activation revamp sprints
👉 PLG execution and advisory
👉 Real results, real case studies

If you're focusing on getting more paying customers from your freemium or free trial, let's chat.

PLG onboarding & activation revamps for B2B SaaS companies

Has SaaS lost it's mind? We've entered the new UX era 🤯 

AI prompt bars are everywhere. And it’s fascinating to see how differently products are using them.

Some feel magical.
Some feel confusing.
And some are quietly redefining onboarding and user activation entirely.

Over the last month, I mapped out 40+ prompt-bar journeys from tools like Canva, Vercel, Lovable, Airtable, and Bolt to see how the best teams are solving this.

The results were wild!!!

A mix of brilliant patterns, clever UX details, and a few surprising misses. 

From “Ask me anything” chaos... 
to onboarding that teaches by doing.

This carousel shares the highlights, and the full deep-dive article (in the comments) breaks down exactly what’s changing in activation.

Thank you Kyle Poyar for another epic collaboration, just keeps getting better! 🔥 

If you’re building an AI product, you're going to want to save this one!

The New UX Era 🔥

“Why would you hire me when you could just do it yourself?”
That’s the question I asked Nathan from Freckle.io on a recent call.
(Yeah, probably not my smartest sales question 😅)

We were chatting about their PLG onboarding project I was working on, and I genuinely wanted to know.

Why choose to work with an agency like mine, Valubyl, when you could just handle it internally…
or even use AI to figure it out?

He paused for a moment and replied:

“There are certain business/product problems where it makes a ton of sense to bring someone in who’s seen that movie many times before, and onboarding and activation is one those.

If you think about a typical product manager or designer,
if they've been in their career for 10 years,
they've probably only worked on onboarding and activation flow maximum 3 times,
most of them maybe once or none”

And he’s right.

You can learn onboarding once. You can design onboarding a few times.

But when you’ve rebuilt 30+ onboarding experiences across SaaS products,
you start to see patterns that others miss.

That’s the superpower of a hyper-niche agency today.

In a world where AI can do “a bit of everything,” what actually stands out is being really good at one thing, not being average at everything. 

Nathan’s answer reminded me why I started Valubyl in the first place.

To go deep.

Not to do everything, but to do one thing. 
PLG activation and onboarding.
Better than anyone else.

New podcast drop with Alex Oppenheimer is live 🎙️ We went deep on what really drives PLG - and why most teams get it wrong.

Here’s what we covered:

> What PLG actually means: your product should do the job of Sales/CS - guide, qualify, and tell the story inside the experience.

> Why focus wins: one lever, done exceptionally well, compounds everything else - activation, retention, and CAC.

> AI ≠ magic: Prompt bars and “wow” moments drive curiosity, but long-term adoption still comes from solving a real problem with guided context.

> Why bring in specialists: Even great teams only tackle onboarding a few times. Repetition across dozens of SaaS products shortens the learning curve - and avoids the usual pitfalls.

And a whole lot more in our 30-min chat…

When I started Valubyl, the goal was simple: solve one painful, repeatable problem - self-serve onboarding and activation. 

At first, we were advisors - helping SaaS teams spot what wasn’t working and what to fix.
Now, three years later, we’ve evolved into an execution-first agency - not just telling teams what to do, but actually doing it for them.

Our core offer: In 2-4 weeks, we ship a redesigned onboarding experience your team can launch and see the results - no fluff, just outcomes.

If you’re trying to turn more signups into revenue, see what great activation actually looks like, and get a better understanding of what it takes to win with PLG - this episode’s for you.

Comment ALEX and I’ll DM you the link...

... just joking :) check the first comment.

One of the biggest ongoing challenges I’ve had as a founder is:
Our website still doesn’t do justice to what we actually do.

Every time I jump on a call with a new prospect, the same thing happens.
They say, “Oh wow - I didn’t realize how deep this goes.”

And that’s when I realize again: the visuals on our site just don’t capture it.

The moment they see inside a before-and-after Figma design from one of our onboarding revamps, or a real activation playbook - they instantly get it.

They see how much value actually comes out of these sprints. 

Not just pretty UX, but full product experiences redesigned around world-class activation.

It’s way more than “onboarding redesigns.”
It’s building the entire self-serve experience for first-time users.

And yet… that rarely comes across from the outside looking in.

I’ve been studying how other teams like Anthony and Rob from FletchPMM show their work - the before/after visuals, clear deliverables, and the way they walk you through what you actually get. It’s so well done.

So that’s my current project:
> Adding more visuals, walkthroughs, and real examples that show what our work actually looks like.

If you’re a founder or consultant, you probably know the feeling - that imbalance between how much depth you deliver and how simply it’s represented online.

I’m finally fixing that this month. 

Thank you Victoria Bakos for all the help! Super excited to share the new website soon!!

One of the clearest signs you’re working with a great team is the way they respond to bad results. 

Anyone can celebrate good results. But the best teams treat every experiment as part of the process, even when it doesn’t go the way you hoped. Learning is everything.

A small moment from working with the Freckle.io team really highlighted this for me.

A few months ago, we shipped a fully revamped onboarding flow. Before launch, they asked me what completion rate I’d expect. 

I said something like:
“Hard to benchmark, but I’d be disappointed with anything under 80%.”

Fast-forward a few months... the data comes in: 30%. 

I won’t lie, it hit me hard 😅 

I care a lot about what we deliver, and I care a lot about our clients.

But I also know this is how growth works. Sometimes you’re right and sometimes you learn the hard way.

Still… something didn’t feel right. 30% just didn’t match what we had built.

Then a couple weeks ago, Andy sent me a message:

"Turns out the old tracking wasn’t counting users who made it all the way through to the table view properly. Once we fixed that, completion jumped to 82.5%."

That obviously made my week. 
But honestly, the part that stayed with me wasn’t the better result, it was how the team reacted when we thought it was 30%.

There was zero blame. Just growth mindset and a keen energy to fix whatever was broken. 

That’s rare and a true testament to the culture Nathan and the team are building.

This is the kind of team you want to build with. This is the kind of team that is going to win BIG! 

It's already clear - Freckle’s growing over 240% month-over-month in signups, and they're just getting started! 🙌

If you’ve ever test-driven a car and suddenly couldn’t imagine giving it back…
you already understand why reverse trials work so well.

When Maja and I were writing our latest piece, we realized the real magic of reverse trials isn’t in the monetization model - it’s in the psychology behind it.

We went into the 4 biggest triggers that make it so powerful 👇

1️⃣ The Endowment Effect
> Once users “own” a premium feature, even temporarily, they value it far more.

↳That’s why free samples work in retail - and why SaaS users feel attached to features they’ve already used.

2️⃣ FOMO (Fear of Missing Out)
> When users see the premium side of your product in action, they don’t want to lose it.

↳ FOMO exists in B2B too lol.

3️⃣ Loss Aversion
> We hate losing more than we love gaining.

↳ Kyle Poyar shared his experience when he tried to downgrade from the premium plan:

"I went to cancel my Canva for Teams account today -- but Canva's cancellation flow was so good that I changed my mind. 
And, no, it wasn't because they made me jump through hoops.

1) They reminded me that I have an amazing deal. I still pay $12.95/month, but prices have increased to $29.99/month. I'll lose my deal if I cancel.
2) They created loss aversion by reminding me of the premium features I've put to use.
3) They made some clever UX choices that subtly influenced my decision."

↳ That’s not manipulation - that’s smart UX reinforcing real value.

4️⃣ Full Product Experience
> Reverse trials let users see everything your product can do before asking them to pay.

↳Would you buy a car without driving it first?

Reverse trials make users feel like the product is already theirs - and that’s the most powerful growth engine there is.

Read the full breakdown/guide below 👇

Took a step back to rethink content here on LinkedIn. Looks like it's paying off 🤯 If you're building in the SaaS and PLG space, we've got some killer content coming up:

More of the good stuff that folks are asking about:

- Behind-the-scenes of how we build world-class PLG self-serve onboarding and activation journeys for our client's at Valubyl 👏 

- Epic free assets like the Prompt Bar Journey Library (about to hit 100K hits 🔥) - see my post from last Wednesday. We're going to be releasing more libraries, breakdowns, and tons of assets from how we're building our PLG canvas V2.

- 3rd collab with Kyle Poyar for Growth Unhinged, wrapping up what's about to be the best guide out there for building AI prompt bar experiences 🤓 

... and lot's more.

See you around 👀

I help B2B tech companies with launches, website messaging, and go-to-market.

That's how we can work together:

- fractional marketing roles and advising
- projects (homepages, launches, LinkedIn, content) 
- consultation

WHAT MY CLIENTS SAY:
"We had the pleasure of working with Olena on our product marketing strategy, and her impact was clear from the start.
She has an impressive ability to break down complex market insights into actionable steps, helping us refine our positioning and reach the right audience more effectively.

On top of that, she's super human and it's really a pleasure to work with her. Would happily work with Olena again!"
Jeremy Boissinot
CEO/Co-founder @ Favikon

"We're very happy to work with Olena. She helped us with product marketing, messaging, and our go-to-market strategy. Olena is always responsive, proactive and always suggests new ideas. Will definitely work together again soon!"
Simone Lusenti 
Co-founder @ Bugpilot

"Olena is a consummate professional with exceptional skills in content writing and marketing consulting. Her strategic insights and innovative approaches were instrumental in increasing visits to our platform by an astounding 400%.

"Olena was our hunter on Product Hunt launch and it was one of the best decisions I've ever made through my startup journey."
Tornike Tsiramua & George Tsiramua 
Co-Founders @ Biliki AI

Free marketing resources: https://olenabomko.com/free-marketing-resources/

LinkedIn Top 200 (2022, Favikon)
LinkedIn Top 5 Ukraine (2024, Favikon)
Community Member of the Year on Product Hunt (runner-up, 2023)

Olena Bomko

Modern Reddit marketing. A lot of Reddit agencies do the same.

Thanks to everyone who bought my Reddit Playbook and joined my subreddit r/MarketFit (we're 100+ members).

Check out the Reddit Playbook: https://lnkd.in/g4BMpCfJ
Join the subreddit: https://lnkd.in/daHknQzi

B2B Tech Product Marketer. Launches, website messaging, LinkedIn, and Reddit

LinkedIn translator.
Should I create an app for this?

I'm launching my Reddit Playbook✨
I created a hands-on playbook with everything I learned this year.

What's inside the Playbook?
- How to start using Reddit (Rules, Accounts).
- How to do research on Reddit (Reddit Answers, Reddit Pro Trends, Niche subreddits).

- Commenting strategies (Citations in LLMs, Social listening and joining conversations, Reputation management).
- Posting strategies (Rules and tips, Reddit Pro account, Build in public posts, Ask Me Anything sessions).

- Community building on Reddit (Inviting people to join the community, Moderating the community, Reddit Content Calendar, Scheduling AMA sessions on Reddit).

Community: https://lnkd.in/gVinBGRz
Reddit Playbook: https://lnkd.in/g4BMpCfJ

Everyone who bought the Playbook earlier this year, huge thank you! I improved it based on your feedback. I'll send a new version to all customers. 

P.S. And of course, if you want to start using Reddit, you can message me.

No alternative text description for this image

I'm launching my community on Reddit r/MarketFit. If you're a Redditor, please join. And I'll be hosting an Ask Me Anything session tomorrow at 3 PM CEST there (but you can ask your questions now). Ask me everything about 
- Reddit growth and community,
- product marketing, website messaging, and launches,
- LinkedIn growth and reaching 38K followers.

I'll be there answering all your questions. Looking forward to connecting with you all :) 

How can you contribute to the community?
- Useful resources.
- Your stories/building in public posts.
- Ask Me Anything Sessions (send me a DM).

I allow links if you post something useful.
Community: https://lnkd.in/gVinBGRz
Reddit Playbook: https://lnkd.in/g4BMpCfJ

There's a huge Reddit community r/LinkedInLunatics (almost 1M members!). In this community, anonymous people post screenshots of LinkedIn posts. Yes, I agree, some people on LinkedIn post nonsense. But why is one of the biggest communities not about growth and support, but about mocking other people?

I created a niche community r/MarketFit. I want people to join and post the best from LinkedIn.

My small community on Reddit is growing. Join r/MarketFit
- I'm scheduling Ask Me Anything sessions. If you want to be the host, please let me know. 
- I'll create a launch post format (so you can launch your products).
- You can post your questions and growth/learning stories. If you post something useful, I allow links.
- I want to publish more useful resources, behind the scenes, and raw discussions.
- I'm thinking about posting open positions, too.

For everyone who joined, a huge thank you. Don't hesitate to say Hi :) If you're afraid to post, no worries at all. You're invited and welcomed.

Unrelated selfies, posts about LinkedIn, awards, or babies perform the best on LinkedIn. Brandon Hoe Ƭ̵̬̊ tested my LinkedIn guru tip. And it worked. I'm not surprised at all.

Reddit Playbook has started getting compliments.

Meme-led growth. The only type of growth that works on LinkedIn now. My niche meme went viral this week:
- Reddit playbook sales
- 20+ new members in my subreddit /MarketFit
- New connections who know that I do Reddit

Join the subreddit :) And here's a 30% off code to get my playbooks (Reddit, Launches, LinkedIn): BLACKFRIDAY
The link is at the top of my profile (Growth Playbooks).

Thank you to everyone who has already bought the playbook or joined the community.

🎁 I created my Reddit Growth Checklist (it's free). A link is at the top of my profile.
And I'm hosting an Ask Me Anything Session on Reddit now. Please join r/MarketFit and ask me anything.

In the last 2.5 months, I lost weight, almost lost sleep, and eventually ended up with a high temperature. But my favorite snow and good people did their best to bring me back to life. 
I'm so grateful to the people who always support me, work with me and behave decently, collaborate with me, buy my playbooks, and support my initiatives. You mean more than you know.

taplio

The Battle

Yaakov Carno

Olena Bomko

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taplio

The Battle

Yaakov Carno

Olena Bomko

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yaakov Carno's LinkedIn Performance

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Ready to grow your LinkedIn presence?

Performance ScoreYaakov Carno's LinkedIn Performance