Founder @ Valubyl | Product-Led Growth Advisor

Currently building Valubyl: The leading PLG agency for B2B SaaS onboarding and activation.

We’ve helped 30+ B2B SaaS companies turn free signups into paying customers by upgrading their self-serve onboarding experience.

We’ve partnered with world-class PLG teams like Instantly, Signwell, Freckle, Gymdesk, PromptLayer, Rosie... and delivered insane results like:

👉 Databox: activation up from 30% → 48%
👉 Stockpress: free-to-paid conversion up from 10% → 31%

If you want more paying customers from your freemium or free trial, let’s chat.

Feel free to send me a DM, email at yaakov@valubyl.com, or book an intro call with the link above.

Yaakov Carno

Woah, I just went to cancel my Lovable subscription and this blew my mind 🤯 Check out this new plan they surface in their downgrade flow:

For the last few days, I've been debating if I should downgrade. 

It's not that I don't love the product, I do, it's just that a couple of my projects are already live and I don't expect to make big changes for the next few months. 

Paying for a tool that’s just sitting there didn’t feel great.

The only problem is that I didn't want to my live sites to get that "made with Lovable" badge again...

But I decided I'd just downgrade and deal with it.

Then this happened 💸 They hit me with a "Lite" option... 
(and no, you won't find it on their pricing page)

Same 5 credits/day as their free plan, giving you just enough room to make small tweaks... BUT they also allow you to keep all your custom domains and remove Lovable branding.

In so many products, these are the exact levers used to block downgrades and force users to stay on higher plans.

But here... it actually felt like a really thoughtful gesture.

Not sneaky. Not manipulative. Not a 27-step downgrade maze.

AI credits are still new for consumers. This felt like Lovable was saying: 
"Hey there, I totally get that you're still figuring out how to use and budget a tool like this, so here's the perfect way we can keep building together."

And it was actually exactly what I needed.

Whatever happens with these monetization experiments, one thing is clear:

This is a company that's obsessed over what their users want and need, and it shows in every part of their product.

Founder @ Valubyl | PLG activation systems for self-serve B2B SaaS

20 hour journey ahead with our 2 year and 7 month old kiddies. Wish us luck 😬✈️

Goodbye Australia 🇦🇺

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This is what happens when you prioritize removing friction over creating context:

Teams obsess over reducing friction and removing steps, but most of product design challenges are actually about helping people understand.

Users arrive mildly interested and slightly confused about what your product does. If they don't quickly understand what they're looking at or why it matters, they'll just leave.

Making it easier to do confusing things just gets people to leave quicker.

Your goal is to make it to make it obvious why each step matters and how it gets them closer to solving the problem they came for.

That's the best way to speed up time-to-value.

One of the things I love most about what I do is working with incredible teams around the world. The flip side is that most of it ends up being virtual.

Nothing beats working with great people in person.

So good to spend time with the klaro team in Sydney.

Thanks for having me over Niklas Olsson, Kogulan Baskaran, Farley Schaefer!

2026 marks our 4th year building Valubyl. It's been an epic journey working closely with 30+ B2B SaaS companies on PLG, and a real privilege partnering with industry leaders like Instantly, Databox, Signwell, Freckle, and many more.

In theory, self-serve onboarding should be easier than ever. AI can guide, generate, explain...
But in reality, activation has become even more fragile.

Products are more powerful. AI started showing up everywhere.

And yet most onboarding experiences still struggle to make that power feel concrete. We’re in an abstract phase of AI adoption where capability has moved faster than understanding.

Teams are struggling to onboard people into AI-powered products, and the old playbooks aren’t holding up.

What’s interesting is that our niche hasn’t changed at all.

We’re still focused on product-led, self-serve SaaS. Still obsessed with onboarding, activation, and getting people to real value.

But how we work, and how much of the outcome we’re able to own, has changed a lot.

Over the last few years, it’s become obvious that activation is a real and painful challenge for teams, from super early-stage companies to PLG leaders at scale.

We see the same outcomes again and again: users signing up with intent but never reaching value, onboarding that’s missing or vague, and teams left guessing where momentum actually breaks.

So heading into year four, we’re evolving in a very intentional way. Same hyper-niche, just much deeper execution.

We’re taking ownership of activation systems across onboarding, lifecycle, and monetization. Not just advising, but helping teams actually build, connect, and run them.

And alongside that, we’re going to start sharing a lot more of the work itself.

Not so much polished thought leadership. No hot takes.

Real, practical assets pulled straight from client work. The stuff teams are actually struggling with right now: making value obvious, shortening time-to-value, fixing quiet drop-offs, and turning self-serve usage into something that sustains a business.

Same core belief as always: product value is the growth strategy.

Value first, revenue follows.

If you’ve followed along so far, thank you! 😁
If you’re new here, welcome 👋

Happy 2026!

User activation is completely different for AI products. 

In traditional PLG, activation followed a familiar path: 

Setup → Aha → Habit. 

You helped the user get started, reach their first moment of value, and eventually form a repeatable pattern of success. 

Today, activation happens inside a continuous conversational cycle: 

Prompt → Context → Output → Action → Habit. 

Each stage feeds the next. Each interaction teaches the system, and the user, what to expect. 

What used to be setup and “aha” moments now happen almost simultaneously, the second a user starts typing. 

Let's break it down: 

👉 Prompt: The new “signup” 
This is where users declare intent. A great prompt experience helps them express what they want without friction or doubt. 

👉 Context: The hidden setup. 
Some products infer it from behavior or connected data; others still ask explicit onboarding questions to better personalize results. Both paths work if they make the outcome more relevant. 

👉 Output: The moment of truth. 
The first result must be both impressive and useful. “Wow” gets attention, but relevance drives retention. 

👉 Action: The bridge. 
The most important first step in the actual product. Real activation happens when users apply what they got: editing, publishing, sharing, or integrating it into their workflow. 

👉 Habit: The loop compounds. 
Each prompt teaches the system and the user, tightening trust and shortening time-to-value. 

The first principles of activation haven't changed. 
Time-to-value and retention are still the critical metrics.

✅ And the goal remains: help users reach value, quickly and repeatedly, in a meaningful way that keeps them coming back.

What's changed is how that value is delivered. 

And AI products need to adapt.

Chargeflow

I lead Chargeflow’s product vision and strategy and build the system that turns clear problems into measurable outcomes.

We frame problems deeply, identify the key drivers that change the result, and align Engineering, Design, Data, and GTM around the smallest solution that can prove value.

I scale this by hiring and coaching product talent, creating impact-based roadmaps, developing crisp success criteria, and adopting an experimentation habit that replaces opinions with evidence.

I lead the product organization with a culture of clarity, candor, and ownership. We celebrate measurable progress over launches and make decisions based on behavior, not anecdotes.

First-principles; problem-first; outcome-obsessed.

Head of Product

- Cultivating a Data-Driven Culture: Fostering an environment where data-powered decisions and transparency drive innovation and creative outcome-oriented problem-solving.

- Guiding Mission-Critical Strategy: Leading the product strategy and strategic initiatives, aligning them with our mission while balancing customer value and business viability.

- Empowering Collaborative Solutions: Leading cross-functional teams to create customer-centric solutions that closely align with our business objectives.

- Promoting Continuous Learning: Inspiring a culture of continuous discovery, perpetuating learning, and embracing a continuous improvement mindset.

- Stakeholder Alignment and Commitment: Collaborating closely with stakeholders to ensure unity and commitment to our strategic directions.

- Pioneering Innovation: Leading our product and operational innovation alongside executives, driving our industry leadership.

- Informed Decision-Making: Designing and executing experiments to facilitate well-informed, strategic decisions.

- Continuous Value: Fostering agile development methodologies and orchestrating their implementation within our tech team, to create an environment that consistently delivers value.

Product Lead

• Our customers are our priority - Establishing a close and strong relationship with them so we can continually improve our product by interviewing them and analyzing their needs and experiences.

• Developing and managing the company’s product strategy and roadmap based on customer feedback, competitor analysis, and market analysis.

• Focusing on outcomes rather than outputs - Always work on the most important things that ultimately generate the most value for our customers and support our business strategy.

• Creating an efficient customer experience through cross-functional teamwork while motivating the team members to work towards a shared vision.

• Working closely with stakeholders: Customers, R&D, Product Design, Sales, and Customer Success teams, believing that a cross-functional team that is aligned with the business vision and strategy will deliver the best results.

• Planning and executing sustainable and non-biased experiments using MVPs.

• Defining product specifications and writing work processes.

Product Manager

My belief in the power of innovative ideas drives my role as a product leader, advisor, and coach of entrepreneurs as they go from concept to product launch. I believe in hands-on guidance and practical tools, focusing on navigating the complexities of product development and market strategy. In collaborating with clients, I aim to refine product concepts, develop go-to-market strategies, and establish sustainable business models. My coaching philosophy extends beyond mere instruction; it's about kindling a passion for innovation and fostering a deep understanding of the industry, thus preparing clients to launch their products and thrive in the evolving landscapes of technology.

Product, Strategy, and Entrepreneurship Advisor

Indigo

Customer Service Lead

Project Manager

Sales Team Lead

Israeli Navy

Deputy Team Leader of Naval Weapons Officer and Product Manager

Was responsible for weapons and deck maintenance

Deckhand

Domanage

My journey in the tech industry began as a Product Manager at a B2B software development company. In this role, I collaborated with diverse clients, immersing myself in understanding and refining their unique needs. I focused on ensuring a seamless alignment between client requirements and their overarching business strategies. This experience allowed me to develop a deep insight into the complexities of client needs, honing my skills in translating these needs into practical, innovative, strategic solutions.

I'm a strong team leader focused on results, transparency, and clear communication. Very experienced with leading major projects and teams, accompanying them from idea, through process design to complete execution and satisfaction. I'm passionate about technology and its usage to improve our lives. 
Always striving to learn, develop myself, and use my self-critique and creativeness to achieve higher goals.

taplio

The Battle

Yaakov Carno

Yuval Ben-Ami

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The Battle

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Yuval Ben-Ami

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