Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

SheTrailblazes

SheTrailblazes helps ambitious women future-proof your career whether you rise in the boardroom or build your own.

We help women choose the path forward, without waiting for permission. You can rise into executive leadership with Leadership Edge or leave the grind behind and launch a profitable business with Founders Edge. 

1. Leadership Edge Program helps women in tech fast-track their next promotion and become the obvious choice for leadership. Not by working harder, but by becoming strategic partners to executives and driving undeniable impact.

2. Founders Edge program helps women ditch the corporate and build a profitable business.

The Results:
🔥 98% lead innovation, surpassing revenue goals by 10x
🔥 4.8x more likely to be recognized by leadership
🔥 82% earn multiple promotions
🔥 25% build profitable business from day 1

We’ve helped 1,500+ women at companies like Meta, Netflix, Uber, LinkedIn, Visa, and Amazon to achieve their career goals.

Ready to accelerate your career? Let’s chat.

👉 To get promoted, learn more: https://www.shetrailblazes.com/leadership-edge-program
👉 To ditch corporate to build your profitable business, learn more: https://www.shetrailblazes.com/founders-edge-program

Founder

PMDojo

We help Product Teams to think bigger, move faster, and drive business impact.

At PMDojo, we deliver custom training and coaching that’s immersive, practical, and immediately actionable—tailored to how your company works. I help product teams build strong product thinking, sharpen their commercial mindset, and deliver real business results through hands-on programs designed to transform how they operate.

We specialize in shifting execution-heavy, feature-focused teams into innovative, strategic powerhouses that drive growth, innovation, and measurable impact.

I’ve had the privilege of working with product leaders from Netflix, Amazon, Meta, and other industry leaders to redefine what’s possible in their roles.

Ready to transform your team? Let’s chat!

🔔 https://www.pmdojo.me/pmdojo-for-teams

Founder & CEO

My role as a Fractional Product Executive is to work with Founders and Product Leaders on solving challenging product, business, and growth problems. My goal is to help teams deliver impact through innovation and build strong product teams and set you up for long term success.

I share patterns and anti-patterns I have observed in my experience working with and advising startups, growth-stage companies, and larger, more traditional companies on what it takes to move forward and succeed. 

I love both to get my hands dirty as a Product Executive, or support your team as an advisor and coach.

Advisor & Fractional Chief Product Officer

Women In Product

Leadership Coach

Outpace

As a founding coach, at Outpace, I help accelerate the career of ambitious tech professionals (product, engineering, sales, marketing and customer success) through 1:1 coaching and guided learning. I also help to inform product innovation and build community across the Outpace's ecosystem.

Scale Founding Coach Advisor

PowerToFly

I’ve joined PowerToFly, a 360-degree diversity solution, and the leading international diversity platform, as a virtual event speaker, hosting ongoing talks and workshops. PowerToFly’s mission is to fast-track economic equity by upskilling and connecting underrepresented talent to roles in highly visible sectors, and providing tools and support for them to thrive.

Speaker

RebelBase

Advisor

Spark To Substance

Spark To Substance is an innovation company based here in Vancouver BC. ​We work with entrepreneurs & growth stage companies to build, scale and grow cross functional innovation frameworks, collaboration and outcomes.

​Our mission is to unlock the potential in every individual so that we can collectively solve complex problems of today and tomorrow.

Expertise:

Innovation | Business Growth Consulting | Product Management Coach | Design Thinking Workshops | Fractional Product Executive | Product Discovery | Design Sprints | Service Sprints | Customer Experience

VRIFY

Interim Chief Product & Technology Officer

Function Point

General Manager/President

Director of Growth (Product, Design, Marketing)

Part of Function Point's Executive Team - responsible for leading, coaching and developing a team of Product Managers and UX Designers. Own & set the overall product strategy, direction and overall product roadmap to transform Function Point's workflow management software. Set and defined a lean framework for customer & market discovery and product delivery to build a team that embodies high quality and is operationally excellent. Worked closely with the CEO to completely rebuild the product development teams including product Managers,  UX & Development. 

Work with the CEO to help shape overall business strategy and growth drivers and in turn align product strategy with business strategy. Collaborate cross functionally to align and bring together all the teams towards shared business and product objectives. Storyteller at Function Point about the "possibility of future".

Director Of Products (Product Management & Design)

Neurio Technology Inc.

Head product management at Neurio, a small cleantech start-up that builds smart home energy monitor and home energy consumption analytics software. 

Led efforts cross functionally to establish the function of market focussed product management. Defined the practice of validating concepts via rapid prototyping and qualitative/ quantitative research before development. Led efforts to validate Neurio's product market fit business challenge

Director Product and Design

Founder @ PMDojo | Ex-Atlassian | Product Leadership Coach | Keynote Speaker | Community Builder | Mom 👩‍👦🐶

More women deserve a seat at the table. But being in the room isn’t enough; we need to lead it.

With 24+ years in tech from startups to hyper growth companies like Atlassian; I’ve held executive roles (GM, President) leading teams, driving innovation, and scaling businesses.

I built SheTrailblazes to help women in tech move from execution to leadership faster (in company boardrooms or start their own profitable business), and PMDojo to transform product teams into strategic powerhouses.

The results:
✅ 93% of SheTrailblazes members earn multiple promotions
✅ 25% of SheTrailblazes members have built profitable business from day 1
✅ PMDojo teams are 3.8x more likely to secure resources and 4.8x more likely to be recognized by leadership

I’ve worked with leaders from companies like Meta, Netflix, Uber, LinkedIn, Uber, Visa, Amazong, Walmart, Cisco and others to redefine what’s possible.

DM me if you want to connect.

Learn more:
For women in tech: https://www.shetrailblazes.com
For product teams: https://www.pmdojo.me/pmdojo-for-teams

Bosky Mukherjee

Most people think career reinvention is for young folks. 
Bobbi Brown proves the opposite by doing it in her 60s!

This is her story and the proof that it's "Never Too Late."

It all started in 1995 when Bobbi Brown sold Bobbi Brown Cosmetics to Estée Lauder for a reported $74.5 million at age 38 and signed a 25-year non-compete.

It prevented her from:
- launching a new beauty company
- selling makeup under her own name
- using "Bobbi Brown" for any beauty product

In 2016, Bobbi announced her exit from Estée Lauder.
She waited to be legally free and build again (October 2020). Between 2017 and 2020, she built multiple ventures like...

The George, a boutique hotel in Montclair
A lifestyle site [justbobbi.com](http://justbobbi.com/)

Began experimenting with makeup formulae.
October 26, 2020, marked her comeback as she launched Jones Road Beauty, a clean, minimalist beauty brand.

Jones Road was self-funded with 0 debt, 0 VC money. 
From 2021, the company saw wins like:
- $20M in sales in 2021, profitable within months
- On track to 3x its sales number in 2022
- 2023 projections were 2x of 2022

She leveraged TikTok fully, and at 65, became a sensation there. Her satire video from “Foundation-gate” passed millions of views and 3xed daily sales.
At 60, most people told her to slow down.

She chose to do the opposite and reinvented herself using what she always knew.
world was overwhelmed with over-engineered products.
how women were tired of being told to “fix” themselves.
her instinct to build her first empire

And it worked. 🙌 

Like Bobbi, if you feel like you are “late,” you are not.

You are simply standing at the part of your career where everything finally makes sense.
Your experience is not a weight. It is to your advantage.

P.S. What would you build if you stopped believing it was too late?

#inspiration #cxos #work #leadership #women

Helping 1B women rise | Get promoted, build companies & own your power | 2X Founder | Ex-Atlassian | SheTrailblazes

The biggest career jump I’ve seen in 2025 started with a woman taking a "step down” after a layoff derailed her goals. 👀 

(This was the best message I got this week. I hope it inspires you)

Mary had spent almost 20 years building her career.
She finally earned a VP of Product role.
And then the company layoffs hit.

At first, she stayed confident.
But even with an impeccable track record… she couldn’t land a job.
For 2.5 years.
She applied to 500+ roles.
Joined every networking and accountability group she could.

But with companies cutting layers in 2024–25…
The ladder she spent two decades climbing simply wasn’t there anymore.

In this market, we can’t think about career the way we did five years ago.
Today, we need to think about building leverage not climbing ladders.

So when a Principal PM role came up, she hesitated.
It meant a huge title drop and a massive pay cut.
After years of working her way to VP… she’d be an IC again. 🫢 

I could see why the decision crushed her.
She told me,
“I’m scared taking this role proves what people always thought… that I was never VP material.”

And a lot of women are being pushed into this exact fear right now.

When we talked, we focused on:
- what would give her leverage long-term
- the mindset and strategies champions use in hard markets

She didn’t take the role as a step down.
She stepped around. Because careers aren’t linear anymore.

And that’s when the real work began.
Inside the company, she looked like every other Principal PM.

1. So we rebuilt her narrative to match how execs think using the language and numbers her SVP and C-level leaders cared about.
2. We upgraded her exec communication.
3. We refined her storytelling.
4. And we engineered sponsors.

Nine months later, her SVP told her they’d never seen a Principal PM operate at this level.
She was promoted to Senior Director with compensation above her former VP role. 🙌 

What looked like a step down became her power move.

When Mary joined Leadership Edge, she told me she didn’t need pep talks.
She needed a pathway built for this market not the one she outgrew.
That’s why she rose again.

If any part of Mary’s story made you think, “this might be me…” and you want support building your comeback, reach out.

P.S. What would you have done in Mary’s place?

#womenleadership #careergrowth #womenintech #careeradvancement

During a crisis, leadership roles still tilt toward men and the psychology behind it is terrifying 👇

Reut Itzkovitch-Malka's 2024 study revealed something that as women we have always felt.

When uncertainty hits, people instinctively default to men as leaders.

None of this happens because of experience or competence or lack of it.
But because stress disrupts the brain’s ability to recognize capability.
And when cortisol spikes, human’s old programming takes over.

Here’s how this shows up for so many women in real life:
1/ A woman can spend years building credibility and results.
2/ And it takes only one crisis for decision-makers forget it in a week.

I hear versions of this every week in tech, finance, education and even government. This happened to me too.

Years ago, I said yes to a crisis assignment that everyone else refused.
I walked in thinking, “If I fix this, people will finally see what I’m capable of.”

But halfway through I realized: I was never meant to succeed. 💔 
I was the scapegoat for a mess that had been brewing long before I showed up.

And when the situation inevitably blew up because it was never salvageable…
A man was immediately brought in as the “steady hand.”

This is when I realized that in a crisis, women don’t become less competent. People simply become worse at seeing competence.

Once you understand that, you start looking at your whole career differently.

Inside SheTrailblazes, we see a pattern consistently:
- Brilliant women get overlooked the moment there’s chaos.
- Less-experienced men suddenly get labeled “strong leadership material.”

It’s unfair BUT it’s also predictable.
And what’s predictable can be planned for.

You cannot out-perform unconscious bias when a system is under pressure.
But you can build influence, identity, and visibility before the pressure hits.

And that’s exactly what so many women inside SheTrailblazers are doing…
so when crisis arrives, their value doesn’t vanish with the stress.

P.S. Have you ever seen a capable woman be skipped for an opportunity during crisis?

#womenleadership #careergrowth #womenintech #careeradvancement #leadership

I left my C-level role because I had a front-row seat to a problem no one wanted to admit. 💔 
Wickedly smart women were doing everything right… and still not rising.

That’s why I started SheTrailblazes.
Because it became impossible to look away.

And yesterday, this message from a woman who attended my September workshop reminded me exactly why I do this work:
1. Recognized by her leadership
2. Praised by a GM for strategic thinking
3. Getting promoted to Director in Feb

Followed by:
“NONE of this would have happened without your workshop.”
And:
“Every woman in tech MUST attend this.” 🥰 

As I’m prepping for my December 2nd workshop, this reminder couldn’t have come at a better time.

Because here’s the truth very few women hear honestly:
Hard work gives you more hard work.
But being seen as a strategic leader?
That requires a completely different set of skills.

The advice that helped early in your career...
 “Speak up more.”
 “Work more.”
 “Be confident.”
 “Find a mentor.”
 “Lean in.”
…has an expiry date.

At senior levels, decisions get made for entirely different reasons.

Executives don’t promote you for doing more.
They promote you when they’re confident you make them look like they made the smartest talent decision of the year.
And that shift requires two things...the two levers I teach over and over:

1. Engineer the right executive sponsors
Not mentors. Not allies. But exec sponsors who stake their political capital to insist on your growth.
You don’t “earn” sponsors by accident.
 You create them through the right conversations at the right altitude.

2. Communicate like someone operating two levels up
Your manager cares about how well you execute.
Executives care about how you think and operate commercially.
When your work reflects this you become sponsorable.

That’s when leaders stop seeing you as the "DOER" and start seeing you as someone who changes the business.

And that is exactly the transformation I’m preparing women for inside the Dec 2nd workshop.

Every day I speak to women who are exhausted from repeating the same year over and over.

If 2026 is the year you want to rise differently, I hope you join me and the most amazing women who already are.

P.S. Do you want 2026 to be the year you rise? Tell me in the comments.

#careergrowth #careeradvancement #womenleadership #womenintech #leadership

Yale analyzed thousands of manager evaluations across multiple companies.
Another team studied ~30,000 promotion documents at a major U.S. retailer.

Both studies found the same thing:
Women weren’t underperforming.
In fact, they received higher performance ratings on average.

Yet they were still…
14% less likely to be promoted each year. 🤢 

Here’s what the data makes it impossible for women to ignore:
→ Managers consistently underestimate women’s leadership potential.
Not performance. Potential.

At the retail chain, women made up 56% of entry-level roles.
But at every rung, their numbers dropped.
Why?

Because managers assumed men would grow into leadership faster.

This is one of the biggest reasons why SheTrailblazes was born 7 years ago.

Even when women outperform men later, their potential scores stay lower.
The ceiling never fully resets.
Their upside stays invisible.
Their long-term value is underestimated even when the results say otherwise.

This is the moment so many women realize that merit and hard work alone don’t move us forward.

And the problem isn’t “confidence.”
It isn’t “speaking up.”
It isn’t “leaning in.”

The real problem is the perception of future value.

Here’s one shift I see that moves women forward the fastest inside SheTrailblazes:

You cannot wait for people to notice your potential. You must pre-frame it.**
I call this “The Pre-Framing Rule”. 👀 

It sounds like:
“Here’s how this work ladders into next year’s strategy…”
“Here’s why this decision unlocks X for the business…”
“Here’s the longer-term opportunity this creates…”

These is how strategic framing works that signals:
You already thinking, operating and communicating at the next level.

Because if you don’t shape the story of your future value, someone else will and the data shows they will always underestimate it.

Rooting for you! 🙌 

P.S. What do YOU think signals future potential of someone?

#careergrowth #careeradvancement #womenleadership #womenintech #leadership

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Yaddy Arroyo

Bosky Mukherjee

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