Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Walmart

Leading Driver Experience team responsible for acquisition, activation, driver trip assignment (supply & demand), payments, communications and trust & safety for Walmart’s gig economy network.

Director of Product Management, Last Mile Delivery

Best Buy

Product Management Leader

Macy's

Oversight of Discovery domain for top of the funnel from home page, browse, to PDP including Search experience for Macys.com.

Director of Product Management

CVS Health

Recognized as a high-performing team, the Innovation Lab leverages the latest technologies to develop and incubate new products for highest impact for our customers and organization.  A cross-functional team of product managers, user experience experts, engineers, research and data analytics associates, our team creates insight-driven experiences by leveraging user research,  rapid prototyping and agile development. We are proud to be at the forefront of helping all CVS Health customers on their path to better health.

Head of Digital Innovation Lab

Spearheaded team of strategy, product management, and go-to-market associates to build industry’s first all pharmacy (Retail, Specialty and PBM mail order) integrated platform and launched across 5 mobile applications and websites. Customers are able to see all of their prescriptions in one list, refill all, track order status, understand yearly medication spend, discover drug savings and much more.

Director Product Management, Integrated Pharmacy Experience

Endurance International Group

Senior Director, Ecommerce

Grand Circle Corporation

Responsible for digital organization for Grand Circle line of business, including product management and analytics team. Oversaw the creative services department consisting of 50+ print and digital professionals. 

Achievements include:
- Optimized site design resulting in 30% lift in KPI.
- Crafted 18 month web roadmap, first digital roadmap for company.

Senior Vice President, Digital & Creative Services

Staples

Directed online marketing strategy for Staples Advantage, including site experience and customer acquisition programs for retailer ranked #2 in eCommerce sales worldwide at the time. Responsible for www.StaplesAdvantage.com, 350+ microsites, eCommerce catalogs, search engine optimization, pay-per-click programs and display advertising. Managed multiple agencies and vendors including creative and technical teams.

Achievements include:
- Built new Online Marketing department for Staples Advantage.
- Directed creation of new online brand; worked with agencies and stakeholders to develop Staples Advantage umbrella brand and five sub-brands.
- Led cross-functional team of 75+ members in complete redesign of www.StaplesAdvantage.com; developed strategy, launch plan and future roadmap; created first set of prospective customer personas; coordinated focus groups and usability testing; made all infrastructure build/buy decisions and negotiated contracts.
- Launched division’s first paid search and display advertising programs.

Sr. Manager, Online Marketing

Directed integrated marketing communications and team. Led creation of marketing communications vehicles including promotions,sales tools, print collateral and online programs. 
Achievements include:
- Managed Web site development from strategy and design to implementation and migration of 120+ co-branded microsites.
-  Assessed need and led cross-functional team of 100+ members in deploying new sales enablement portal (SAVO) serving community of 2,500+ users. Reduced deployment time by seven weeks following initial rollout; achieved six-month ROI of 1132% and high satisfaction rating from sales team.
- Recipient of company's 2009 Easy Award (North American Delivery division) for SAVO implementation
- Recognized as innovator in utilizing technology and online strategies to solve business problems and lead the way for company’s B2B divisions globally.

Manager, Marketing Programs

Percussion Software

Advanced rapidly though nine-year tenure, building new team and managing all marketing functions including marketing communications, product marketing, event management, Web marketing and pre-sales.

Directed US and UK marketing teams and set global marketing objectives. Managed public relations agency.

Achievements include:
- Led Marketing department in creating campaigns that generated 43% of qualified opportunities for US and 16% of qualified opportunities for UK in 2006.
- Increased public relations coverage by 80% in one year; responsible for 75% of company’s awards.
- Managed industry relationships contributing 17% of annual revenue in ’03.
- Elevated enterprise software product from obscurity to earning listings in top 3 analyst firm reports in 2005 - 2006.
- Provided overall vision, direction, and management of company’s Web presence at www.percussion.com; increased Web traffic by 25% through SEO program.
- Directed 100+ tradeshows and multi-city seminars in 8 years.
- Rebuilt marketing organization to serve two product lines.

Director, Marketing

Director of Product Marketing

Director of Marketing, US

Director of Marketing Communications

Director of Marketing, Lotus Domino

Responsible for pre-sales team (4/98 - 12/99). Provided pre-sales support (6/97 - 4/98).

Achievements include:
- Managed over 50 worlwide seminars, generating $2.6M in new business revenue.
- Performed key role in new product introduction in US/UK.

Manager of Product Marketing  & Product Marketing Representative

McCracken Financial Solutions

Managed all facets of release process for sofware product.

Product Release Manager

Mc Cracken Financial Solutions

Coded two modules of Investor Vision product.
Programming languages included: Progress 4 GL, Powerbuilder and RPG.

Software Developer

Results-oriented executive with extensive digital, marketing and technical background skilled in delivering insight-driven experiences for organizations ranging from start-up to Fortune 1 in retail, healthcare and high tech industry. Adept at establishing new groups and leading cross-functional teams through complex initiatives. Track record of exceeding customer acquisition goals, generating multi-million-dollar revenue and increasing online conversion.

Core competencies include: product management, first phase product incubation, customer-centric designs, Agile product development, product strategy and roadmaps, usability research, prototyping, cross-functional management, Voice user interfaces (VUI), lead generation, go-to-market strategies, cross -functional management and talent development.

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Yaddy Arroyo

Caroline Michaud

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