Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Growth Acceleration Partners

Technical Product Marketing Manager

Extend

Leading the roadmap for creating innovative AI/ML products and Data Platforms transformation.

Product Manager, AI/ML

Collins Aerospace

- Assist in creating a roadmap and strategy for a brand-new internal core digital services team at Collins Aerospace, serving customers with everything from digital platforms to secure infrastructure

- End-to-end research and design of an internal core services digital portal, creating a core service catalog and developing functional requirements

- Work with strategic business units to build a robust joint operating model with the enterprise digital team

Principal Specialist, Product Strategy

Raytheon Technologies

I am currently in a rotational program at Raytheon Technologies where I am on 3 8-month rotations. I have worked at different business units across Raytheon Technologies on both their commercial and aviation businesses. 

I have utilize my technical and management skills to help lead and implement major projects throughout different business units of the company.

Digital Technology Leadership Associate

My 2nd rotation in the Digital Technology Leadership Program. At Pratt & Whitney, I am doing project management for the Sales, Distribution & Logistics team.

- Acted as a functional lead on SAP implementation projects and System Change Requests in our logistics module
- Implemented a successful major go live for Pratt & Whitney during the COVID-19 Pandemic completely done virtually
- Managed the go live requirements and documentation for our implementation projects
- Led business customers and 3PL customers through user testing, training and unit testing of functional requirements
- Streamlined processes and developed efficiency in logistics management through SAP system changes
- Created a data analytics report in Qlik Sense with the use of Oracle databases and SQL

Pratt & Whitney: Functional Lead - SAP Logistics Module

My first rotation was as a Digital Solutions Analyst at Carrier in Palm Beach Gardens, Florida. I worked on developing solutions for the Customer Experience Center of Excellence at Carrier focusing primarily on CRM through Salesforce.

- Managed and lead 2 major Salesforce implementations for two business units across Carrier including an upgrade from Salesforce Classic to Salesforce lightning. 
- Created the backlog of features requested by our business customers as user stories and prioritized features in order to meet our go live requirements. 
- Managed and prioritized bugs and issues in our backlog
- Lead user testing and created training manuals to ease the transition from Classic to Lightning with an emphasis on efficiency of using the new features.
- Lead change management requests for existing Salesforce orgs at Carrier 
- Developed some changes in our existing Salesforce orgs using the Apex development system in Salesforce.

Carrier: CRM Digital Solutions Analyst

University of Washington Crags Climbing Center

Practice customer service skills by checking in and helping people check out equipment at the Crags Climbing Center. 

Also ensure safety of climbers in the gym by watching and checking equipment such as ropes as well as giving climbing tests and advice to climbers in the gym.

Crags Climbing Assistant

Efinancial

Help design and create documentation for the company including training material for sales agents and New Business. Implement the use of visual design tools as well as user research in order to create ideal documentation for efficient and customer driven training for employees at eFinancial.

Digital Copywriting and UX Intern

Intergenerational Solutions, Realblackgrandmothers.com

I am a digital archivist and interviewer. I interview black grandmothers and ask about their stories and experiences with their families. I also conduct research on literature pertaining to the topic as well as news articles. Below are examples and links of articles I have contributed to that are published on the website. 

See the website here : realblackgrandmothers.com

Digital Archivist

UW-IT Accessible Technology Center

- Evaluate and test the accessibility of websites and web applications purchased by the University of Washington (following WCAG 2.0 guidelines)
- Use assistive technologies  such as JAWS, NVDA and VoiceOver
- Write comprehensive evaluations and reports on a timely basis 
- Personally manage multiple collaborations and projects
- Feedback has directly effected changes on vendor websites, with college students as end users
- Spend a lot of time taking detailed notes in meetings and preparing for meetings
- Expertise in a lot of teleconference software such as Skype and Skype for Business, Blackboard Collaborate
- Experience working with people in multiple roles, such as Product Managers and Developers and Designers

Accessibility Student Assistant

Center For Sensorimotor Neural Engineering

- Worked in the Sensor Systems Laboratory at University of Washington
- Implemented image processing in Java for personal robots, specifically in helping a robot map a rubiks cube
- Soldered sensors to a Personal Robot
- Presented research results to a group of over 30 other researchers and neural engineering scientists and professors
- Created a poster and presented in the University of Washington Summer Research Symposium
- Developed skills in coding and proficiency in Java

Student Researcher

Oak Table Cafe

Busser/Closer

Cheyenne Sokkappa is an accomplished Product Manager & Product Marketer with a proven track record of successfully guiding the development of Data, Development and eCommerce products, leveraging robust Machine Learning and Artificial Intelligence innovation.

Her strengths lie in fostering effective communication, understanding dependencies, and skillfully gathering requirements to align with the unique needs of the product and business.

Previous experience includes product management, data analytics, software engineering, and UX Design/Research.

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The Battle

Yaddy Arroyo

Cheyenne Sokkappa

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