Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Saturn Holdings

Global holding company managing a portfolio of ventures across real estate, technology, hospitality, and media
- Built and launched Fyby (social commerce), Koina (fintech), Agglomerate (healthtech leasing), and Cartra (AI-native EPUB platform) using AI-powered tools including Lovable.dev, GPT integrations, and no-code automation.
- Led product strategy across all ventures, embedding AI into user flows, content systems, and platform architecture.
- Integrated intelligent systems for onboarding, personalization, and dynamic content delivery to drive engagement and scale. 
- Overseeing development of Mythos Living, an integrated multifamily housing brand, and Volta Lakeside Resort, designed with smart operations and real-time guest personalization.
- Drive investor readiness, go-to-market execution, and product-market fit using AI-informed insights and automation pipelines.
- Advise across product, growth, and innovation with a focus on building scalable, AI-powered ventures with global reach.

Managing Director

National Apartment Association (Naahq)

- Highest-ranking product leader in the organization—NAA had no CPO, VP, or SVP of Product. First traditional product hire, leading product vision, org restructuring, execution, and cross-functional alignment. 
- Oversaw a $36M portfolio and led a restructured team of 8 subordinates to manage priorities, workflows, and performance evaluations. 
- Monitored the performance of products supporting 6.7M+ apartment units, with growth projections to 7M+ by 2025. 
- Collected over $1M in accounts receivable within three months by optimizing billing and invoicing processes in Salesforce.
- Streamlined bundling and payment workflows with APIs and fintech features to enhance financial operations and customer experience.
- Achieved a Net Promoter Score (NPS) of 62, significantly above the industry average of 30, for Click and Lease.  
- Conducted market research and created the inaugural roadmap for NAA's first AI-driven product line, Oasis, shaping its development and launch strategy.
- Spearheaded enhancements for I/E IQ, a property benchmarking platform, by collaborating with partners like Lobby CRE, BOMA, and 30 Capital to optimize strategies and drive adoption. 
- Developed and implemented customer feedback programs and retention strategies across all product lines, enhancing usability, satisfaction, and long-term loyalty. 	
- Refined partnership frameworks and restructured contracts for joint venture product lines, focusing on elements like IP rights and data protection addendums.
- Fostered cross-functional partnerships with IT, Client Solutions, Customer Success, Research, Marketing, Legal, and Product Operations to unify business goals and resolve operational challenges.
- Role concluded following contract restructuring amid organizational shifts.

Director of Product Management

Podopolo

- Promoted from Senior Product Manager to Interim Head of Product in less than two months after demonstrating exceptional leadership skills and leading a team of product managers, designers, and engineers to deliver innovative and impactful product features.
- Drove product development through cross-functional collaboration to align efforts across departments, ensure the success of partnerships, and establish strong customer relationships.
- Conducted comprehensive analysis of consumer and market needs to optimize features and design for exceptional user experience, resulting in increased traction and engagement.
- Owned and optimized strategic product plans and innovation roadmaps that align with the company's vision and values, while leveraging next-generation podcast recommendation algorithms and models developed in collaboration with engineers and data research scientists.
- Departed due to budget changes impacting product leadership and team continuity.

Interim Head of Product

- Drove the ideation, development, and launch of community and gamification features on Podopolo's streaming platform to increase user acquisition and engagement by 40% and revenue by 25%. 
- Managed a multidisciplinary team of developers, designers, and marketers, collaborating across departments to deliver key features such as Onboarding, Search, Recommendations, Podcasts, and Analytics, all within set timelines and budgets. 
- Performed extensive user research and conducted A/B testing to enhance user experience and retention, resulting in an expected 30% increase in user retention. 
- Developed community guidelines and moderation policies to reduce community violations by 90% and foster positive user sentiment, ultimately improving engagement and loyalty on the platform. 
- Crafted a gamification system designed to increase user loyalty and time spent on the app, which is expected to drive a 50% increase in engagement.

Senior Product Manager

Naya Labs

- Developed and executed product strategies for startups and enterprises, with a focus on enhancing user acquisition and engagement. 
- Led the development of an advanced machine learning solution within the Global Internet Forum to Counter Terrorism (GIFCT) in partnership with major tech companies such as TikTok, Meta, YouTube, and Microsoft to bolster content moderation and platform safety.
- Oversaw a diverse portfolio of products including Solar Lead Factory (B2B2C), The Breakdown App (Social Media), Veenly (Consumer), Hero ALERT app (health tech), and GIFCT (cybersecurity).

EVERFI

- Directed a team of 20+ engineers, designers. and subject matter experts, resulting in a revenue surge from $6M to $10M through the successful launch of 15 games and tools.
- Led strategic initiatives including video player integration and gradebook feature deployment, positively impacting 46 million students and elevating app engagement.
- Leveraged strategic influence to secure $45,000 for the development of an in-app eBook library and orchestrated a 30% budget expansion to scale user research team.
-  Spearheaded decisions to enhance engineering budget, driving the successful
implementation of comprehensive data analytics on both web and mobile apps.
- Led the conception and execution of new courses like Crypto Foundations and African American History, diversifying and enriching the educational offerings.
- Managed intricate aspects of the custom CMS, ensuring smooth operations through oversight of course uploads, content management, and system maintenance.
- Orchestrated the creation of meticulous technical documentation and a robust QA plan, optimizing the user experience and seamlessly facilitating the migration of 80 courses to an advanced, custom-built customer platform.
- Role ended due to acquisition by Blackbaud; team was restructured post-merger.

Product Manager

35mm

- Led technical development, UX design and usability testing for the e-commerce website, including the implementation of innovative features such as augmented reality fitting rooms, direct messaging, and personalized recommendations. 
- Successfully directed the transition from an AR-based e-commerce platform to a streamlined shopping experience with increased efficiency and convenience for customers.
- Conducted extensive user research and leveraged data analysis to optimize product offerings and improve user engagement, resulting in a 25% increase in conversion rates. 
- Collaborated cross-functionally with marketing, sales, and engineering teams to align efforts and ensure the success of partnerships and customer relationships.
- Developed and executed a comprehensive product roadmap and innovation strategy in alignment with the company's vision and values, driving revenue growth and customer acquisition.

Head of Product/ Founder

Datavju

- Converted a landing page into a comprehensive SaaS platform, implementing a range of features that increased functionality and improved user experience. 
- Designed and executed a multi-month roadmap for a customized cloud-based API platform, including prototype development and testing to ensure optimal performance.  
- Implemented continuous improvement best practices to streamline processes and reduce project expenses by up to 80% while maintaining quality standards. 
- Managed cross-functional teams, including developers, designers, and analysts, to ensure project timelines and budgets were met, while also fostering collaboration and communication among team members.

LocalEye.org

- Developed and launched a city-based election search and political content platform that saw tremendous growth, attracting over 25,000 monthly page visits within 3 years of its launch. 
- Planned and implemented a comprehensive product positioning strategy that drove the platform's continued success and expansion, engaging a broad audience and building a dedicated user base.

Director of Product/ Founder

CollegeCleaningCompany.Com

- Created a booking platform to connect both students and professional cleaners. 
- It launched nationwide to multiple universities all over the US.
- Generated 100 signups upon launch using organic marketing

Founder

American Council on Education

- Provided the administrative staff with support. Maintains confidential records for the Associate Director of College and Universities Partnerships. Relay client concerns to the appropriate senior staff.
- Maintained client files and add new information as it becomes available.
- Helped clients fill out paperwork and attend to correspondence. Work with other staff members to coordinate work activities, meet deadlines, and provide support where needed.

Program Assistant Intern

Delaney Norvor is a product executive with 10+ years of experience leading strategy, scaling teams, and driving multimillion-dollar growth across SaaS, FinTech, PropTech, EdTech, and Media.

She began her product career at 19. By 29, she had already led company-wide transformation, financial expansion, and cross-functional innovation. As a Black disabled woman, Delaney once doubted this path was possible—but she built the career she never saw represented.

At the National Apartment Association (NAA), she served as the highest-ranking product leader, managing a $36M portfolio with no VP, SVP, or CPO above her. She restructured the entire product organization, strengthened IT and legal alignment, and led major platform enhancements across Click & Lease, Click & Comply, and IE/IQ, driving measurable impact across the enterprise.

Previously:
	•	At EVERFI, she helped scale the WORD Force literacy line from $6M to $10M annually.
	•	At Podopolo, she was promoted to Head of Product within a month, leading AI personalization and gamification that increased retention by 30% and engagement by 50%.

Today, Delaney serves as Managing Director of Saturn Holdings, a global firm managing ventures across real estate, technology, hospitality, and media—including Volta Lakeside Resort (hospitality), Mythos Living (multifamily), Fyby (social commerce), and Koina (fintech). She leads cross-border strategy, innovation, and investor development—bringing global foresight and disciplined execution to every venture.

She is also an incoming GS-15 at the U.S. Digital Service (Executive Office of the President/DOGE) and Chief Product Officer at United Exports (Dept. of Commerce partner)—advancing federal technology and trade innovation.

Delaney has collaborated with Meta, Google, Microsoft, and Amazon on AI/ML initiatives for content safety, improving moderation accuracy by 40% for the Global Internet Forum to Counter Terrorism. A sought-after speaker and strategist, she has been featured in major publications and on national stages focused on product leadership, equity, and innovation in tech.

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