Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Earnest

Director of Product Management, Growth & Expansion

From Start to Scale Product Consulting Group

Navigating each stage of growth can be challenging. That's where I come in. I collaborate with founders and Product teams to ensure they're investing in the right solutions at the right time. With over 15 years of proven expertise in formulating product-led growth strategies, validating product-market fit (PMF), and managing innovation cycles, I am dedicated to driving my clients' reach, retention, and revenue.

Currently accepting new clients.

Principal Product Manager

The Mom Project

Refined Product strategy and transformed the Product culture at TMP, a C-series talent marketplace serving 1 million moms and over 3k employers.
* Increased acquisition and activation rates by focusing product roadmap on core revenue drivers.
* Led integration with SaaS applicant tracking system that reduced operational costs.
* Strategically aligned leadership and scrum teams
* Transformed product team culture and eliminated cross-functional silos
* Trusted leader and valued manager of a team of five direct reports

Director of Product Management

Bright Cellars

Established the first dedicated Product organization and laid the groundwork for future growth at Bright Cellars, a DTC B-series wine subscription service that matches members with wines that fit their taste profiles.
* Boosted subscription rates through UX improvements
* Enabled data-driven decision-making by translating company objectives into Product OKRs
* Managed team of 3 direct reports

Head of Product

IPSY

Partnered closely with the Director of Growth at IPSY to set a digital Product strategy that grew TAM during its C-series by introducing two new subscription types.
* Met single-digit churn rate target at launch of price increase to over 1m customers
* Led growth experiments when diversifying product offerings
* Refined Product-Market fit by closely analyzing and responding to user churn data

Group Product Manager, Growth

The RealReal

Managed a Product team that improved the experiences of luxury consignors, and grew the company’s supply of physical product as it was pre-IPO and generating more than $700m in revenue annually.
* Assessed the value of new product features
* Led the Product lifecycle from prioritization through launch
* Managed a team of 2

Director of Product Management, Supply

Brit + Co

As their first product hire, I diversified revenue for Brit + Co during its B series by rapidly evaluating three different commerce models - a consignment marketplace platform, product licensing and sales, and an electronic product offering.
* From 0 to 1, led the design and development of a profitable online classes eCommerce experience
* Demonstrated demand for a physical product line of DIY kits by meeting DTC sales goals
* Established the company’s first dedicated product organization

Director of Product Management, eCommerce

ModCloth

Drove key e-commerce and platform initiatives that improved revenue and reduced operational costs at ModCloth, an online retailer of vintage-inspired fashion, during its C-series.
* Lifted add-to-cart rates by executing a full redesign of the product description page’s (PDP) UX
* Reduced return rate by identifying the most effective use of UGC content
* Informed executive leadership’s build vs. buy decisions for platform migration & marketing integrations
* Mentored other product managers on core competencies including roadmapping & prioritization

Senior Product Manager

Technorati Media

Refined the Product offering at Technorati Media, a profitable advertising network that led advancements in programmatic and social ads.
* Collaborated with Sales team to lift the win-rate in custom brand deals
* Introduced innovative socially engaging ad formats that were programmatically sold
* Enhanced ad performance tracking by working closely with ad platform engineers

Senior Product Manager, Ad Product

Common Sense Media

Executed key initiatives on the Product roadmap as part of a redesign/expansion of the site at Common Sense Media, the leading source of entertainment and tech recommendations for parents and kids.
* Lifted registration rates, increased engagement with personalized content, and launched revenue-generating feeds by strategically guiding the design and development of features.

Entrepreneurial Product leader with a proven track record in defining and scaling consumer experiences in fashion, beauty, food & beverage, media, and HR/Recruiting. Known for data-driven approaches to delivering products that delight customers and meet market demands. 

Proud to lead high-performance teams that put customers first, justify their decisions through analytics, and have a bias for action.

Actively seeking opportunities to identify and execute applications of AI.

Professional interests
Applications of AI, Marketplaces, Ecommerce, Subscription services, Direct-to-consumer (DTC) sales, Product growth loops (PGL), Funnel optimization, Pricing & monetization strategies

Topical interests
sustainability, resale, circular economy, consignment, recruiting, staffing supplier diversity, staffing, contingent workforce, flexible work, future of work, civic tech, women's sports, women's leadership, latinx in tech

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