Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

HUMANOO

VP of Product

Ordinary humans

I work with growth-stage companies and established enterprises to shape their product strategy and improve their product management. To this day, I engaged in B2C and B2B contexts for web, mobile, and platform products across various industries.

I do regular 1:1 mentoring sessions with individuals who want to become product managers or work in a junior role. I also offer coaching opportunities for product leadership positions.

Most of my work happens remotely because this is not my full-time job. However, I am available for onsite workshops and training.

𝗞𝗲𝘆 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀
   • Upskilling product management teams and individuals
   • Defining and streamlining product development processes
   • Developing product vision, strategy, and roadmap
   • Creating cross-functional team collaboration and alignment
   • Introducing continuous product discovery and user research
   • Establishing experimentation frameworks and setting up product analytics
   • Guiding MVP definition and product launch
   • Shaping the transition to a product-led organization
   • Leading agile transformation
   • Supporting digital transformation
   • Facilitating design sprints

𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
 • Lorem ipsum dolor 
 • Lorem ipsum dolor

Product Management Consultant

EduSim

Member of the Board of Advisors

Usedge

Product & Growth Advisor

Stealth Startup

I support the founders in creating a product value creation plan and evaluating and refining their product. I have been involved in the hiring of the first product-related roles and set up the MVP's agile development process, including a user research function.

𝗞𝗲𝘆 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀
   • Facilitated workshops to develop product vision, strategy, and roadmap
   • Provided knowledge about technical standards and requirements in the tech sector
   • Ensured that all product risks have been addressed successfully
   • Defined the initial MVP and the success criteria for the product launch
   • Established a go-to-market strategy and plan
   • Evaluated the quality and logic of the product
   •  Identified missing capabilities in the team
   • Connected the founding team with helpful professionals in the space
   • Coached each of the founders individually

VP of Product, Fractional

SocialHub

Head of Product, Interim

Zenjob

I was responsible for managing Zenjob's core HR tech product with a double-digit million annual revenue and developing an all-in-one platform for internal tools and the company's first external API gateway. I led, scaled, and developed a team of product managers and business analysts.

𝗞𝗲𝘆 𝗔𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀
   • Co-defined the business strategy together with the executive team
   • Developed an inspiring product vision, strategy, and outcome-based roadmap
   • Owned and managed the transition to a product-led organization
   • Created an efficient team topology to reduce dependencies and ensure empowerment
   • Guided the product teams in setting up a user research function and regular usability testing
   • Initiated the setup of a global data strategy for Zenjob's two-sided marketplace
   • Introduced a scalable experimentation framework and advocated for regular split and A/B testing
   • Facilitated the definition of a north-star metric and KPI tree for the whole company
   • Led multiple initiatives regarding the internationalization of the company's B2B product
   • Owned the development of a calibrated framework for the product management hiring process
   • Coached and mentored all team members and created individual career development plans
   • Spearheaded organizational key initiatives, e. g. introduction of OKRs and internal communication strategy
   • Maintained and entered strategic partnerships to grow the product's reach and revenue

𝗦𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀
   • Enabled 3X year-over-year growth by transforming the B2B product into a digital self-service model
   • Increased customer satisfaction and Net-Promoter-Score by over 30%
   • Reduced internal costs by over 20% by automating repetitive tasks and processes
   • Created a visiontype as part of due diligence, leading to a 50M$ funding round
   • Included all stakeholders and product team members in discovery which increased employee engagement and happiness by 25%

Head of Product

Cornelsen Verlag GmbH

I managed the highest-selling digital product portfolio of Germany's leading education company, with a triple-digit million annual revenue, and led the governance board for the digital transformation of the core business. My teams launched some of the company's most successful digital products.

Head of Products, Digital Languages

I oversaw the development and management of Cornelsen's 10+ mobile EdTech tools, created and aligned the company's mobile product strategy, and introduced a new and universal subscription-based business model with a free trial to enable product-led growth.

Product Lead, Mobile Apps

I created the digital product vision and strategy for one of the company's sub-divisions, led teams through the ideation and development of an innovative 0-1 product, and convinced executives to provide the necessary resources by creating a compelling business case.

Product Lead, B2C Platform

I was in charge of establishing and launching a new product portfolio, creating the necessary teams from scratch, and leading them from ideation to launch and beyond. I played a key role in the company's digital transformation by being responsible for several internal products and serving as a trusted advisor to executive management.

Group Product Manager

I managed a portfolio of small, medium, and large product initiatives united under a clear product strategy and acted as a product management evangelist to build awareness and understanding of product development processes within the company.

Lead Product Manager

Einhorn Solutions GmbH

I developed, owned, and drove strategic plans for the digital platform Coding Kids, created a business model and online marketing strategy, and defined the product's market positioning and value proposition.

This was a part-time engagement in addition to my full-time job at Cornelsen.

Head of Product, Fractional

Toptal

I worked on several projects for international clients, where I led key initiatives, drove product discovery and delivery, and defined success metrics and KPIs. I covered conversion, retention, and product growth, among others, and worked on platforms, integrations, and data products.

These were temporary engagements in addition to my full-time job at Cornelsen.

Freelance Product Manager

Product Management Leader | Product-Led Advisor & Coach | Agile Evangelist | Data Analysis Expert

👋 Hey there, I'm Fabian!

I'm a product leader with more than 15 years of experience building exceptional products and services loved by B2C and B2B users. I worked for companies of all sizes, from small startups to big enterprises, and have launched and grown marketplaces, mobile applications, desktop software, SaaS, and platform products.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂 𝘀𝗵𝗼𝘂𝗹𝗱 𝗸𝗻𝗼𝘄 𝗮𝗯𝗼𝘂𝘁 𝗺𝗲
 • My background is in sociology, psychology, statistical data analysis, and business administration.
 • I don't only speak product. I'm also fluent in tech, design, and exec.
 • I excel at the execution of big ideas with given constraints.
 • My instincts are good, but I prefer to seek data for my decisions.
 • I can align, lead, and grow world-class product teams.

Nine years ago, I got my first leadership role. Inspiring and motivating diverse teams has been my passion ever since. While I love to win, helping the team win gives me even greater joy. That's why I also dedicate lots of my time to mentoring and coaching high-achieving individuals to help them progress in their careers and find meaning in their work.

Outside of work, I'm a bookworm, a musician, an amateur chef, and an artist. I'm always enthusiastic about learning and gaining new skills. Right now, it's coding that keeps me up at night.

Feel free to drop me a note if you are also passionate about product management, coaching, content creation, or anything related to EdTech. 

You can contact me via fabian.kleeberger@gmail.com. 
Let's have a chat!

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Yaddy Arroyo

Fabian Kleeberger

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