Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Riot Games

Oversaw Data Governance and Data Visualization strategy for Riot. 
Managed multiple vendor partnerships (AWS, Databricks, Tableau, Alation)
Implemented cross-team work system, reporting, and ceremonies to align the data department and create communication channels for collaboration and celebration of success
Owned the Data Community of Practice, where all data practitioners across Riot could come together on a monthly basis and share learnings, develop community and best practices, and create a culture around data that aligned with our core values as a company

Sr. Manager, Technical Product Management

Sr. Manager, Technical Program Management

Manager Program Management

EBSCO Information Services

Responsible for the development and execution of the enterprise Long Range Plan for the Data and Analytics Domain. Includes developing internal and external analytics-based product offerings, establishment of a Data Platform, Data Reference Architecture & Tooling, as well as all internal and external product training & marketing materials.

Manage the enterprise roll-out, process development, and adoption of analytics and experimentation tools.

Fostered and enabled a massive culture shift toward data-driven insights and decision making, powered by the development of Key Performance Indicators, experimentation and iterative improvement.

Supported major cross-departmental business initiatives with guidance, strategy, and resources as related to Data & Analytics

Implemented Enterprise-wide Data Governance and Quality standards in collaboration with all business units, ensuring consumers of Data can trust it's origin and security.

Director, Data Operations and Analytics

Evaluated, chose and drove enterprise implementation of a user behavior tool, developed governance standards, and took adoption from 0 to 180 weekly active users within 2 months through active presentations, case studies, and open office hours.

Developed, scaled, and implemented a data literacy curriculum and standards around defining value-based Key Performance Indicators.

Evaluated and implemented an experimentation platform, guided the development of experimentation and roll-out best practices, including developing internal processes & documentation. Initial experiment successfully deployed and resulted in over $900k cost savings to the business due to revealing performance issues without risk to customers.

Platform Product Manager - Data & Analytics

Certified Product Owner in a Scaled Agile (SAFe) environment, acting as liaison between the stakeholders and agile team

Continuously maintained and presented new technology and insights on emerging development trends to facilitate growth for the team and business stakeholders.

Continuously collaborated to create, test, deliver and measure the success of business features and regularly demoed working software to stakeholders to ensure alignment throughout the development process

Researched solutions and collaborated with over 10 teams to manage the implementation of a new DevOps technology stack (Ansible, Consul, Jenkins Pipeline, AppDynamics, Zabbix, and proprietary deployment framework), incorporating Continuous Integration and Delivery methodology and fostering the transition for other teams to onboard their services

Demonstrated quality improvement through pioneering the adoption of Acceptance Test Driven Development and Emergent Design tools and best practices

Key Contributor to multiple company-wide process improvements, including the structure and usage of the company knowledge base wiki, and increased efficiency of program level feature readiness.

Technical Product Manager

Participated in and helped to facilitate the enterprise agile transformation of EBSCO as the company moved to Scaled Agile Framework (SAFe). 

Drove the Lean/Agile process in a Scaled Agile (SAFe) environment as a servant leader of an agile team. Coordinated with other teams, inspire collaboration, and remove obstacles. 

Developed a high performing team through iterative improvements, ensuring predictability and timely delivery of quality software. 

Maintained knowledge of new agile and lean best practices to facilitate growth for the team.

Enabled the successful collaboration of multiple remote team members and ensured cohesiveness.

Scrum Master

Performed two roles for NoveList, a division of EBSCO: Scrum Master and Technical Product Analyst.

Overhauled the existing Product Development Life Cycle process, providing a 14% increase in productivity within the first 3 months of employment.

Met regularly with portfolio level business owners and assisted with converting long range plan business objectives to manageable features for distribution to the development team.

Contributed to and documented many major internal process improvements: implementing scrum/kan ban practices & certain Scaled Agile practices, defect management, detailed data-driven retrospective reporting, tracking & scheduling, and more.

Technical Product Analyst - NoveList, A Division of EBSCO

Neovia Integrated Insurance Services

Performed financial analysis and consultation, and developed long term health & welfare benefits strategies for 50 clients with budgets up to $14 million. Presented findings to clients through both hard copy and dynamic online tools.

Coordinated and developed communication strategy and materials for the implementation of new benefits, Open Enrollment, health fairs, wellness screenings, and other client events.

Assisted with the design and implementation of a proprietary client management system, including researching and recommending development teams.

Created and maintained over 15 unique Excel, PowerPoint, and Publisher templates for a variety of presentations and communication materials for all departments

Lead Benefits Strategist

MMO Magic, Inc.

https://www.kickstarter.com/projects/mmomagic/citadel-of-sorcery-mmorpg?ref=live

Key contributor to the design of all major game systems including User Interface, 1,890 unique character abilities, back-end development tool-sets, and player economy.

Streamlined the writing process for our novel-size Quests by creating training videos and accompanying documentation to train new Writers using our unique, flow-chart based writing tools. 

Tripled our fan user base by redesigning our website, increasing social media and online activity, creating videos, and performing live webcasts for our fans on a variety of topics related to the game. 

Raised funds for our continued progress by creating and running a successful crowd-funding campaign.

On-Camera experience as spokesperson for the Design team,  created scripts for several videos describing in-game features.

Game Designer

IT Valhalla

IT consulting, freelance web design using a variety of Content Management Systems, proprietary system development, data migration, graphic design and other IT needs for local and national businesses. For examples of websites & graphic design work, please visit: www.itvalhalla.com

Highlights: Calabasas Film Festival, Miss Lebanon Emigrants West Coast USA, DOVES of Big Bear Valley

Partner

DOVES of Big Bear Valley

Completed 40 hours of training for Domestic Violence crisis counseling and answered the crisis hotline providing support to survivors of domestic violence.

Reduced the hours needed to run reports and analyze statistics for grant reporting by more than half, effectively eliminating a full-time position.

Doubled website search engine visibility and number of page hits within one month by full re-design and addition of social media presence, increasing the number of victims of domestic violence who were able to find help.

Championed the “Go Green” cause by developing electronic filing and data retention systems.

Identified critical technology deficiencies that were creating poor workflow.  Researched, presented to the board, and implemented new technology systems (phone, electronic donor tracking system, payroll services, computer hardware)

Reception, Reporting and Domestic Violence Crisis Counselor

WageWorks, Vista

Managed the data migration of over 300 employers COBRA and Pre-tax benefits to a new platform, ensuring clean file transfer and data security.
Client support representative addressing any Client concerns, supporting with pre-tax benefits and open enrollment services for small and large businesses.
Flexible Spending Account administrator and Open Enrollment advisor for employees as a part of the call center before being promoted to a Client Service Specialist role

Benefits Specialist

Brinker Restaurants

Began employment as a server and was promoted to management after one year. Worked as an Assistant Manager in training for 6 months managing the front and back of the house. Completed store management training program and worked as a training manager of over 70 employees.

Shift Manager

GameStop, Escondido

Hired as an assistant Manager, promoted to salaried Store Manager after 2 months. Responsible for inventory control, employee hiring, sales, promotional events and display, scheduling, and developing growth strategy for the store.

Store Manager

I'm a dynamic and innovative Product Leader with a proven track record of transforming ideas into impactful products. With a background in various industries, including healthcare, retail, restaurant management, library services, and data analytics, my journey has been fueled by a passion for building not just products but also teams capable of pushing the boundaries of what's possible.

At the heart of my success is an entrepreneurial spirit, honed through running my own successful IT business. I thrive on challenges, especially those that involve navigating the unknown to craft strategies that foster organizational change and drive tangible results. With roles at Riot Games and EBSCO Information Services, I've spearheaded initiatives that resulted in significant productivity savings, enhanced customer experiences, and substantial cost reductions, all while leading teams with empathy, strategic insight, and a focus on data-driven decision-making.

I'm a certified Agile Practitioner and AI Product Leader, bringing a rich blend of expertise in product management, strategic thinking, collaboration, and innovation. Whether it was leading the Data Discoverability initiative at Riot Games, driving a culture shift towards data-driven insights at EBSCO, or managing my IT consulting firm, I've consistently delivered value and fostered innovation.

I excel in team building, change management, and culture development. My career is a testament to my ability to not only envision and execute product strategies but also to inspire those around me to achieve excellence.

Most recently, I've been diving deep into the world of Generative AI, both to augment my product management and leadership tasks, and also learning to design Generative AI products and build and lead the teams that create them.

Let's connect! I'm always open to discussing new opportunities and sharing insights. Whether you're looking for a visionary product leader to spearhead your next project or a strategic partner to navigate the ever-evolving tech landscape, I'm ready to embark on that journey with you.

Key Skills: Product Management, Strategic Thinking, Collaboration, Requirements Gathering, Presentation and Communication, Strategy and Roadmap development, Team building, Change Management, Culture Development, Data Literacy, DataOps, DevOps, Game Design, Business Intelligence, Project & Program Management, Process Improvement, User Experience & System Design, Information Technology, Generative AI, Machine Learning, User Experience Design

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