Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

auticon US

Client – Sun Life / DentaQuest
Created architecture documentation for state audit of insurance health information systems (HIS) to comply with federal regulations related to processing of Medicare and Medicaid.  Included diagraming of system connectivity, and descriptions of data storage and flow from multiple systems across the enterprise and details related to FHIR implementation.

Implemented Dynatrace for observability, monitoring, alerting of performance, infrastructure stability, and user monitoring and analytics across large scale AWS application. Point of contact between DQ and Dynatrace for consultation and troubleshooting of all monitored systems. Created Typescript / Node.js automation for tagging Lambda resources by AWS account.

Assisted third parties in SOAP implementation to support DQ’s EDI API, diagrammed and documented solutions for new projects and third-party audits. Assisted in agile strategy, tasking, and team structure guidance.

Evaluated costs to migrate on-prem software infrastructure to Azure and AWS – BizTalk, SQL Server, ASP.Net websites and services. Conducted stakeholder interviews, met with internal and external teams, determined pricing, advised on other cost-saving strategies for Azure.

Azure Solutions Architect

AccuWeather

Outlined user stories, use cases, and directed vision for new products and features (see below) with a focus on reducing customer friction, reducing costs, and increasing performance.  Guided timelines, roadmapping, tasking, and prioritization of team's workload.

Architected a migration of microservices from Service Fabric to Azure Kubernetes (AKS), including conversion of SF specialized functionality such as reliable storage and service partitioning.  This also involved major upgrades to microservices to provide more dynamic and adaptable workflow processing.

Created effective presentations that break down large scale technical solutions for executive stakeholders and non-technical product team roles in an easily accessible and understood format.

Participated on Diversity Equity and Inclusion committee as an LGBTQIA+ and Neurodiversity advocate and as a reviewer of the Inclusive Journalism Guidelines.

Designed a solution to create page/app screen and context specific ad configurations server side on the fly that is currently processing millions of ad rules per second in production at www.accuweather.com with a extensible in-house developed rules engine.  This config integrates with prebid libraries and Google Ad Manager and has led to dramatically increased revenue through customization and rapid live A|B testing.

Architected a system using that same rules engine to process severe weather alerts and distribute them to third party clients based on client configurations and product offerings.

Created several proof of concepts including LLM work using GPT/Microsoft Semantic Kernel and React Native (Expo) to showcase rule-driven weather data delivery and dynamic display updates based on semantic weather information.

Strategic Architect III (Equiv. Principle Solutions Architect)

As the acting product owner and software architect for the AWX Core Team, I helped build the team from the ground up.  I have conducted stakeholder interviews, requirements gathering sessions, competitor analysis and been responsible for creating product requirements specifications,  vision, roadmaps, and architectures for several internal systems.  These include SDKs across four platforms (iOS, Android, .Net, and Node.js) used by all our flagship products, a collaborative team-based Mock API, rules engine and workflow systems, and world class ad analytics / ad serving systems.  These systems make heavy use of a variety of Azure technologies including Service Fabric, App Services, Service Bus, etc.  Where needed, they are all designed to scale efficiently, be fault tolerant, and minimize cost.  I have also acted as the team lead, supervising developer work, providing constructive feedback, and encouraging growth.

I conducted a self-directed technical and quantitative analysis of client-side ad performance to determine cause of website revenue decreases, leading to the creation of real-time, scalable ad analytics services. Data from those services were used by development teams to resolve revenue issues and increase revenue over baseline for a total increase of 39% ad revenue as reported in a Google case study (https://admanager.google.com/home/resources/accuweather-earns-ad-revenue-after-optimizing-site-performance/). 

Enterprise-wide, I also review product requests for technical feasibility and architecture requirements prior to approval for downstream apps to begin development. This includes review and planning for performance, scalability, cost, internal technology alignment, and generalization to future scopes. This can include architecture diagrams, systems documentation, and reviewing or creating request specifications With this role, I often help facilitate communication between the various teams engaged in a particular project.

Strategic Architect II (Equiv. Senior Solutions Architect)

Actively involved in product design suggestions for future direction of web properties and feature design for existing products using knowledge of both audience segments on AccuWeather’s different platforms, as well as an understanding of the current and future needs of our business partners and internal stakeholders.

Developing and maintaining ASP.Net/MVC websites (www.accuweather.com and m.accuweather.com) that receive millions of requests daily.

Architecture design, project management, and lead developer for the prototype reference architecture of existing website systems to facilitate cloud-based hosting (Azure) and leverage state of the art technologies.  This reference architecture uses microservices and increased server performance by 300%, and reduced API requests by up to 90% per page view (MVPVM, Service Fabric, .Net Core).  These technologies and patterns have since been implemented in the AccuWeather SDK, and ongoing modernization efforts for www.accuweather.com. 

Designed/implemented custom JavaScript ad management system on top of Google Publisher Tags to enable rapid modifications to ad slots, targeting, and persistent storage.  This resulted in enhanced the user experience for tens of thousands of users and a significant boost in company revenue.

Senior Developer

Twilight Smith

Currently designing jewelry items influenced by fantasy fiction settings.  This site is more than just fantastic jewelry - it links those items to a deep world through the exploration of their lore and fictional histories.

Technical - implemented responsive site in .Net Core 1.0 with bootstrap, integrated with Google Analytics, Google Tag Manager, and Facebook.  Implemented a browser-based jewelry designer for Celtic Ogham pendants, integrating with Etsy API for sales and Azure for 3d model storage.  3d modeling takes place on the browser itself, works well on mobile devices.

I'm responsible for all graphic design and jewelry design.

Owner / Jewelry Designer

Penn State University

Dissertation: Game Features and Trust in an MMORPG.
Investigating the link between game features and the development of trust and swift trust in virtual teams within a game environment.  For this research, I have extended a cognitive psychology model of trust with concepts from behavioral economics and sociology to create a social process model of trust development and evaluation.  A modified version of Adaptive Structuration Theory is used as a sociological lens for evaluating qualitative data (via directed content analysis) gained through semi-structured interviews within an analytic induction framework.  Key theories: Cognitive Trust, Swift Trust, Social Comparison and Identity, Motivated Tactician, Structuration, Adaptive Structuration,Game Flow, Self-Determination Theory.

Researcher/Ph.D. Candidate

Big River Telephone

Consulted management on product design, project planning, and team management strategies, consulted on design decisions and implementation details by other developers (Kanban, Trello, TRAC, Agile methods, UML, Visio, Capability Maturity Model, Requirements Gathering, IT consulting).

Analyzed stakeholder usage and customer needs to create layout and graphical designs for several internal and B2B websites and applications (HTML, CSS2, Illustrator, Photoshop, User Centric Design).

Designed and implemented many internal and B2B applications and websites (C#, ASP.Net, PHP, JavaScript, jQuery, CSS), services (WCF, SOAP), frameworks, libraries, and a multiplatform mobile app (PhoneGap, jQuery, ASP.Net Web Methods).   

System/Applications include two custom Customer Relationship Management (CRM) systems, inventory control, workflow engine management and integration, trouble ticket management, system for real-time business intelligence and status dashboards, order management, and user management.

Other Key Technologies: JSON, AJAX, MSSQL / SQL Server, PostgreSQL, PostGIS, Bing Maps, XML, Persona Centric Design, UX, svn, Sage SalesLogix CRM, ASP Charts, MSMQ, MySQL, Ruby, Java, Windows Server 2003-2008 r2, Linux

Designed and implemented prototype distributed workflow engine to increase throughput and stability beyond existing system.   Tests were 12x faster than existing system at ~50k steps per hour, and scalable per-CPU core for addition 12x.  Included mechanisms for self-correction of errors, load balancing, fault-tolerance with hot service registration, and step processing scalability.  Multi-threaded multi-service (C#, ZeroMQ [0MQ], T-SQL).

Senior Application Developer (2006-2009) / Consultant (2009-2014)

Telecommunity Games LLC

Developed build pipeline to generate source code and databases from models and asset data. Designed and implemented major features of two game engines (XNA, C#, Pixel Shader, HLSL, git, SQLite, Serious Games) with a plugin extensible architecture.  Plugins could manage rendering, input, game states, game objects, audio, and a dynamic event system. Included skeletal animation framework, renderer compositing systems, user-extensible architecture for mods, tile management for 2D games Coordinated with others to design gameplay mechanics for multiple games (OneNote, Jira, UML)   Developed game asset and data management tool (LC Forge) for dynamically defined datatypes and custom editor/visualization systems.  Includes node-graph visualization and editing (C#, Windows Presentation Foundation, WPF, git, CouchDB / NoSQL, OneNote API). Worked on AI sandbox virtual world engine with Unity3D (C#) using a procedurally generated world.  Designed gameplay graphics in 16bit and painted art styles (Photoshop, Illustrator), and logo design (Rhino 3d).

C# / WPF.  LC Forge was originally intended as an application to allow for managing game assets and editing of non-linear narrative/story components and game flow, this project has expanded significantly.  It is now a domain-neutral editor for dynamically defined data of different types that provides developers with a framework for integrating custom data manipulation and visualization components that are specific for their needs while still providing universally accessible data access to other components.   Currently, some basic modules are implemented for asset viewing, data editing, node-graph (visualization, manipulation, and extension) in addition to editors that allow users to define their own datatypes.  Custom complex datatypes can implement a variety of data fields including basic data (integers, strings, etc.), references to data and assets, and embedded tables from other definitions.

Lead Developer

Information Systems for Crisis Response and Management (ISCRAM 2014)

I was responsible for aligning synergies between multiple distributed teams for optimized collection and distribution of documents via an internet facing media delivery system with an integrated Drupal CMS.  Additional responsibilities include visual presentation design, content collection logistics management, keyword disambiguation, coordinating with and integrating social media teams (Facebook and Twitter), and CV SEO.

Chair of Web and Media (2014)

Taught students the fundamentals of multithreaded and network programming.  Developed hybrid Java/PHP web application to assist batch compilation and evaluation of students’ Java assignments.

Graduate Teaching Assistant - Concurrency and Distributed Object Computing

My role in this course was primarily as a resource to students to aid in technical decisions/problem solving.  Additionally, I helped students connect the course material to real-life situations so they could understand how it could be applied.  Other responsibilities include grading of design documentation, essay exam questions, and miscellaneous assignments.  In some cases, I acted as a liaison between the students and their assigned clients.  Student teams worked with companies including HP, Deloitte, Ernst & Young, Becton Dickinson (BD), PricewaterhouseCoopers (PwC), Progressive, EMC, and the Department of Homeland Security.

Graduate Teaching Assistant - Advanced Enterprise Integration

Immersive Security Education Environment (I-SEE), Second Life / OpenSim, Information security creative learning modules in immersive environments - module design, game play design, software engineering, 3D Modeling, graphic design, server management, virtual machine management, developed automated deployment method for modules, assisted deployment and instrumentation of modules at multiple PSU campuses and Rochester Institute of Technology, manage tasks for team’s undergraduate students, assisted in hiring process

Second Life / OpenSim, (Information security creative learning modules in immersive environments)

Design-Designed modules, game play elements, 3D Modeling, graphic design

System-Server management, virtual machine management, developed automated deployment method for modules, assisted deployment and instrumentation of modules at multiple PSU campuses and Rochester Institute of Technology 

Project Management-Managed development teams, assisted in hiring process, assisted running user training workshops

Development-Modified OpenSim server code and build files, implemented gameplay scripts (C#, Mono, git, RHEL).


Assisted running ISEE User Training Workshops (2011-08-17, Penn State Altoona)

Graduate Research Assistant

Intelligent Mesh Technologies

Developed data visualization of distributed wireless mesh network over time using Google Maps API, L-CHARMS, JSON, jQuery, jQuery UI, PHP.

Consultant

Cambridge Matrix Ltd

Director

I want to help people - keep them safe, improve their lives and well-being.  Sometimes this means building systems that alert during an emergency, other times its talking through concerns and challenges.  Often, I try to speak to advocate for the people who cannot safely speak or find difficulty doing so.  I have a unique blend of social science research background, software architecture and development, and product management.  No problems, just opportunities.

taplio

The Battle

Yaddy Arroyo

Jeremy Lothian

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