Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

MEDIAN Unternehmensgruppe B.V. & Co. KG

MEDIAN, with its headquarters in Berlin, is one of Europe's leading providers in the fields of medical rehabilitation and mental health. With more than 29,400 employees, MEDIAN provides care for around 290,400 patients in 425 clinics and facilities in Germany, the United Kingdom and Spain every year.

As Digital Health Product Manager, I take care of existing applications in the field of digital health and support the product team in the strategic development and implementation of new solutions for our patients and their successful medical rehabilitation.

Product Manager - Digital Health

It's Complicated

Alongside my work as a Product Manager in the digital health space, I also offer counseling around professional and mental health challenges, and personal goal achievement in the tech industry and startup space.

Clinical Psychologist & Counselor

GotPhoto.com | fotograf.de 

Supported the company to improve the onboarding experience to a complex B2B SaaS platform while leading a small Scrum team, managing delivery and ceremonies in a Product Owner role.

Product Manager - Self-service/Growth

Everjump

Managed the development life cycle from ideation to launch of a B2C SaaS health and fitness app, planned and managed a successful app relaunch in record time for a well-known TV show for VC investments as well as the entry into a new market (France). Also pursued continuous discovery, user research, and product analytics to track down new business opportunities.

Product Manager - Mobile Health App (iOS/Android)

Yance Life

Provided my expertise in product and psychology and helped the former startup as freelance advisor with product discovery and market research for a potential mental health module of a corporate wellness platform.

Product Advisor - Digital Health

Sabbatical - Career Break

Took some time off to learn new skills and transition from media management into the health tech space.

Martin Runge

1st Strike

Built the label department of a music and management startup from scratch, established several new labels, developed the early company vision together with the two founders, and successfully validated a new business model.

Product Manager

International Psychoanalytic University Berlin

Academic assistant to various professors (chairs for clinical psychology, general psychopathology, and psychotherapeutic intervention) and library staff member.

Student Employee

Developed an advanced MS Excel-based tool for automated results reporting of standard diagnostics, shadowed in first interviews with patients and wrote treatment protocols, conducted analyses of recorded therapy sessions, discussed possible diagnoses with my supervisor, and actively participated in clinical case conferences.

Clinical Intern - Psychotherapeutic University Outpatient Clinic

Mentored a 1.5-year-old toddler boy from a troubled migrant family for 11 months, conducted an engaged observation throughout the daily nursery routine, and created focused play situations to support the boy's positive relational experiences.

Research Intern - Department for Developmental Psychology

Max-Planck-Institute for Evolutionary Anthropology

Participated in several studies in the Department of Developmental and Comparative Psychology (1998 - 2018) on topics such as morality, convention, sharing resources and conformity, and prepared, conducted and post-processed ongoing studies with groups of preschool children. Furthermore, I have participated in lectures, discussion panels and other activities with researchers of the institute.

Research Intern

Charité - Universitätsmedizin Berlin

Student assistant responsible for the planning and organization of professional training courses and further administrative tasks at the Early Detection and Therapy Center for Psychoses Berlin-Brandenburg at the Clinic for Psychiatry and Psychotherapy, Campus Mitte.

Student Assistant

Passionate and tech-savvy Product Manager and Clinical Psychologist with an entrepreneurial heart and versatile expertise from various areas. After several years in the media industry, a deep dive into psychology, and some time off during which I acquired new skills and additional expertise, my interest is now directed towards product discovery and development for digital solutions with a high emphasis on new concepts of digital health and modern/AI-based (mental) healthcare solutions. After all, my mission is to help building human-centered products with great user experience and a strong focus on clean yet sophisticated design that people love to use.

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The Battle

Yaddy Arroyo

Martin Runge

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