Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Ridhi Joshi

7-Eleven

•	Designed the user interface (UI) for autonomous vehicle delivery for the store app and launched robot delivery for select 7-Eleven stores in the Los Angeles area, increasing sales by 5%. 
•	Re-designed the checkout UI for the store app to minimize the number of missing and incorrect items, saving $22M in refunds.
•	Launched the student Gold Pass subscription for 7Now delivery for iOS and Android platforms, growing 7-Eleven’s student user segment by 10%. 
•	Improved customer fuel loyalty by launching the price lock feature that enables customers to lock the lowest fuel price and pay for fuel using the 7Rewards mobile app.
•	Led the product discovery and defined the product vision, strategy, and product roadmap for the store and consumer mobile apps.

Digital Product Manager

Internet Brands

•	Led an engineering and design team of 5+ for doityourself, a home improvement website, helping 1.2 million people to remodel and renovate their homes.
•	Collaborated with engineering, UX design and analytics team to drive the product roadmap for the customer lifecycle.
•	Used data-driven analysis to identify key improvements and gaps in the home vertical websites and improved the website performance by 20%.
•	Collaborated with cross-functional teams to bridge the gap between business and technology and convert business use cases to technical requirements.
•	Launched the iOS and Android apps for Model Mayhem, helping models and photographers build a strong community and find their next gig.
•	Ran A/B tests and experimentation to launch successful features, improving the clickthrough rate (CTR) by 15%.
•	Gathered user requirements, defined KPIs and led the sprint planning to successfully move projects from inception to launch.

Technical Product Manager

Overlly

•	Created Product Requirements Document (PRD) to communicate Overlly’s product vision and strategy with the internal and external stakeholders.
•	Led the user research by creating surveys and interviewing the primary stakeholders to identify customer needs and pain points.
•	Improved product launch time by 30% by prioritizing the features and grooming the product backlog.
•	Converted business requirements to user stories and improved the quality of product by 60% by performing User Acceptance Testing (UAT).
•	Conducted competitive analysis of Overlly’s competitors in the health and fitness industry and created a pricing strategy to increase revenue by 10%.

Product Manager

University of Washington

Graduate Teaching Assistant

Hoylu

•	Ran user research to identify user pain points. Re-designed onboarding flow, improving conversion rate of onboarding by 30%.
•	Collaborated with customers to build out new pages, research, case studies, quotes and other content.
•	Conducted competitive research and came up with the competitive strategy to integrate LMS tools such as Canvas with Hoylu SaaS application for education vertical. Thus, increasing revenue by 25%.
•	Managed the product backlog by structuring the product backlog, choosing sprint goals and ensuring clarity, testability and feasibility.
•	Created user personas and developed product roadmaps, defining the touchpoints to improve the user experience by 15%.
•	Performed A/B testing on the website to understand user behavior and validate product decisions. Hence, improving decision making by 10%.

OnMobile Global Limited

•	Identified and created product requirements, drafted tickets and performed testing to confirm developed features meet success criteria.
•	Collaborated with developers to ensure pixel perfect execution across all project deliverables.
•	Developed the automation framework for mobile app testing using Appium and Java, improving the test coverage by 90%.
•	Identified the exit criteria and performed User Acceptable Testing (UAT) to ensure high quality of the product before deployment.
•	Met with stakeholders to gather requirements, convert requirements into development tickets, organize and prioritize tickets for development team.
•	Created Sprint plan, tested the developed features against the requirements and submitted feedback to developers.

Associate Product Manager

Cisco Spaces

•	Implemented the location finder using Swift programming for a data recovery iOS application.
•	Performed detailed and thorough analysis of requirements and helped identify requirement gaps and errors that reduced estimated development time by 50%.
•	Led an automation testing team to automate and improve the quality of a food delivery mobile application leveraged by 18.41 million users.
•      Automated complete website using Selenium WebDriver and Java, improving the test coverage by 60%.

Software Engineer

• Responsible for setting up the CppUnit framework.
• Performed unit testing of the source code using test runner in CPPUnit framework.
• Created a simple COM server in C++.
• Developed the code for ABB's field bus protocol, making extensive use of the OOP concepts.

Software Engineer Intern

Product Manager | University Of Washington alum

I am a customer focused Product Manager(PM) with experience in both enterprise (B2B) and direct to consumer applications. I am curious, analytical and passionate about building great products that make a positive difference in people's lives. Data-driven and UX focused. Experienced in leading design, development and QA teams and launching successful products in market. Passionate about solving user problems. 

Key areas of expertise include:

Agile Product Management
User Research and Discovery
Product Roadmap development
Product Strategy
Project and Program Management
Product Ownership
Product Innovation
Customer Empathy
Team building

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