Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

As Associate Director of AI and Digital Strategy at Raytheon’s Legal, Contracts & Compliance (LCC) function, I lead the end-to-end development and execution of our global digital and AI/ML strategy. My role bridges vision and execution — setting the direction for enterprise-wide initiatives while ensuring delivery of scalable, value-driven solutions.
Strategically, I shape the LCC digital roadmap, drive AI/ML portfolio planning, represent LCC on enterprise digital councils, and align technology initiatives with long-term business objectives.
Tactically, I capture and prioritize digital requirements, lead Lean/Six Sigma initiatives, support SAP S/4HANA implementation, and provide hands-on guidance across legal, contracts, and compliance teams to deploy impactful tools and capabilities.
I work cross-functionally with Raytheon and RTX stakeholders to ensure our digital investments drive operational efficiency, compliance, and innovation. Whether guiding trade studies, leading PI planning, or partnering with digital architects, I bring both a strategic mindset and an execution-focused approach to every initiative.

Associate Director - AI and Digital Strategy

Harvard Business Review

Advisory Council Member

VOCAL Council

Council Member

USPTO

As a Patent Examiner at the U.S. Patent & Trademark Office, I reviewed and evaluated cutting-edge innovations in artificial intelligence and machine learning—including neural networks, generative models (GANs), and knowledge-based systems. I examined AI-related inventions for subject matter eligibility, novelty, and non-obviousness, helping shape the future of innovation in the U.S.  This role has deepened my legal and technical expertise in AI, while giving me a unique vantage point on how innovation is shaped, protected, and scaled responsibly.

Patent Examiner - Artificial Intelligence

Kelly

In this role, I collaborated with leaders to build alignment between business and IT. I facilitated discussion around the construction of new business models, which included business capabilities, value streams and technology strategy. I helped the business through transformation and optimization initiatives and supported the formulation of future strategy. I helped leaders to understand, apply, monetize and operationalize existing, new, and emerging technologies like AI and Blockchain, to transform and optimize business and operating models.

I led a six-week Celonis Proof of Value (POV) on Opportunity Management process in Salesforce CRM, uncovering a multi-million dollar revenue potential and achieved substantial time savings for the team.

Director - Enterprise Business Architecture | Digital Transformation Group

Product Management & Strategist - Intelligent Applications | Digital Transformation Group

In this role, I partnered with leaders from Business, IT, and shared services to identify opportunities to accelerate innovation and drive operational efficiencies in the organization. I partnered with my peers to create product strategy at an enterprise wide level ensuring that it is aligned with the corporate business strategy. 

My responsibilities included leveraging Business Process Management (BPM), Robotics Process Automation (RPA), Artificial Intelligence (AI), Machine Learning (ML) and emerging technologies to strategize and advance business goals.   

•	Stayed current with leading edge systems, methods, and best practices in the data science/machine learning fields and use product and market knowledge to guide scoping discussions with team and stakeholders in the RPA, AI, & ML space.
•	Conducted lunch and learn sessions throughout the organization on tech industry best practices and trends in RPA, AI, & ML
•	Enabled enterprise to run proof of concepts, pilots and establish organizational value proposition. Supervise the delivery of prototypes to quickly test if value can be generated. 
•	Planned governance program and ensures it is integrated or closely aligned with overall organizational governance. 
•	Fostered an open innovation model by exploring and promoting partnerships with external centers of excellences (e.g., universities, research centers, incubators, startups etc.) and by promoting Kelly Services in the RPA, AI, & ML and innovation landscape (conferences, events etc.)

Product Management & Strategist - Intelligent Applications | Digital Innovation Team

Mu Sigma Inc.

I was responsible for the overall account (growth, products/services, team leadership and client relationships) for a Fortune 200 client.

Job responsibilities include:
•	Identify, assess and solve complex business problems, where analysis of situations or data requires an in-depth evaluation of variable factors.
•	Use statistical, data mining and data visualization techniques on large datasets to i) measure results and show key trends, ii) identify causal impact attribution iii) analyze experiments, d) model and predict future performance of users/products.
•	Create solutions around Analytics strategy including roadmaps and maturity assessments especially around Digital Marketing and Consumer analytics using mobile, social, and big data analytics.
•	Create meaningful analysis that tells a "story"​ focused on insights backed with data and qualitative research.

Engagement Manager

Tata Consultancy Services

I led various projects on business transformation involving process automation and digital transformation for one of the top US banks, the savings in phase 1 reached multi-million dollars in the first year of its implementation. The project involved minimization/elimination of back office operations processes through technology automation using robotics and various other tools.

I led various projects on business transformation involving process automation and digital transformation for Corporate & Investment Banking (CIB) line of business, for a major African bank in South Africa and Mozambique.

I was involved in business development, project delivery, project scoping, scheduling / timelines, quality, risk & issues and customer satisfaction by nurturing the existing relationship throughout the lifecycle of a project. I led the entire sales cycle starting from campaign management and the creation of client specific value proposition through detailed account planning and finally to contract negotiation and closure by securing relationships that resulted in long-term client revenues and profitability.

I was involved in outsourcing and digital / business transformation of retail and CPG processes across the globe for Nielsen. I was part of the pilot project and single-handedly managed it and made it a big success. After the initial success, I led the transformation for various countries across the globe.

Transition Manager

Busiiness Atom

I worked with clients across the globe, especially Americas. I was responsible for writing proposals, communication with client, understanding their pain areas and formulating business problems. After the data crunching communicate the statistical results to clients in business terms (non-statistical way)

I worked on specialized and strategic analysis, knowledge development and synthesized findings. I was responsible for day-to-day management and reporting of progress/status to client. I was responsible for all deliverables to client including quality assurance, final presentation and project documentation.

Skills: Business analytics (Statistical model development and validation, Data analytics include MIS, Marketing analytics, Marketing research, Descriptive Statistics, segmentation and cluster analysis, etc.) Research using various databases like OneSource, Factiva, etc.

Consultant

Upwork

I provided business consulting services to clients from the US, UK, Europe, Canada and Australia 
I wrote various research proposals after understanding the client requirements and bid for the projects to get started. I conducted a consumer survey and analysis for a retail client in the UK and studied the consumers’ view point on fashionability, pricing and quality.

I conducted research on various HR parameters like performance management, skills assessment, pulse check and balanced scorecard and their implementation in client’s organization.

I conducted various statistical analyses using MS Excel and SPSS and presented the results to the clients. I conducted various market research studies and analyses for marketing and distribution plan for ethnic food product, field sales management and medical devices industry for a Puerto Rican client.

FairField Institute of Management & Technology

I helped in setting up the institute. The institute is imparting management, technology and hospitality education at undergraduate and postgraduate level. I have handled academics, faculty, and administration of the institute.

I have contributed to the bottom line of the institute by cost reduction, have worked out various projects for increasing the business opportunities. Also, I have worked on strategy projects related to market entry and business process restructuring for the institute.

Business Advisor

I enjoy solving problems, it is like trying to solve a puzzle! 

Throughout my career, I have had the privilege to work in various roles around the world, and these experiences have been tremendous teachers. I help clients advance transformation initiatives and operational consistency by aligning people, culture, process, and technology. 

With a deeper understanding of strategic business drivers, key performance metrics, and automation/AI opportunities within existing processes, my clients are able to achieve process efficiencies, reduction in cycle times, increased process visibility, and reduction of maintenance costs, while establishing an agile platform for continuous process improvement. 

I love developing comprehensive strategies and I firmly believe in the importance of continuous learning in my field, always seeking to expand my knowledge to excel at what I do.

My life philosophy revolves around the idea that there's always a solution to every problem. It's a matter of creativity, persistence, and a willingness to learn that helps us find the best way forward.

Certifications
Lean Six Sigma Master Black Belt
Digital Business Strategy from MIT Sloan School of Management
Ethics of AI from London School of Economics and Political Science

Skills
Business Transformation, Digital Transformation, Operational Excellence, Business Process Management, Artificial Intelligence, Machine Learning, Robotics Process Automation, Innovation, Blockchain

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The Battle

Yaddy Arroyo

Tina Kashyap, LSS MBB

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