TRAJECTRY

From January 2024, our magic continues from Fabernovel China to the name of TRAJECTRY! Our mission will continue - to serve as a reliable advisor to global industry leaders, shape their growth in China, and accelerate partnerships with Chinese companies to expand in the global market!

Our team, operating entity and business will remain unchanged. The only change is that all previous business and service restrictions (under EY's non-"conflict of interest" policy) will become history. We will have complete freedom to serve all our customers. The future is completely in our own hands!

Director, Tech&Data Division

EY FABERNOVEL

上海百秋 Buy Quickly

Director, Digital Transformation Center

IMS CHINA

Senior Director of Big Data Division

Go Capture

Data Operations Director

Midlands Media Ltd

CEO/Founder

Hanergy Global Investment & Sales Pte. Ltd \ Hanergy Holding Group

Operations Manager

Phat Media Limited

Operations and Finance Director

Purelygadgets Limited

Operations Director

Teeter Ltd

•	20+ years business management experience, advanced skills in project and team management, PR and client relationship building.
•	Over 8 years project management experience in data consultancy and digital transformation fields. Project quality well recognized by many international brands, including BMW, Mercedes Benz, Lincoln, Ford, Unilever, Pepsi, Tissot, Van Cleef & Arpels, Bally, Tumi, Cartier, Pandora, etc.
•	Advanced analytical skills, insightful and good numeric sense.

Yan Shan

dsm-firmenich

Guide, steer and support the global dsm-firmenich businesses and functional units on their digital transformation journey.

Director of Digital Business Consulting

Orchestrate digital initiatives and transformation for China

China Digital Partner

Guide, steer and support the global DSM businesses and functional units on their digital transformation journey.

Global Digital Business Transformation Sr. Manager

Deloitte Consulting

Data science, digital analytics;
Digital strategy, growth model, eCommerce, mar-tech

Senior Manager Digital Data & Analytics

Accenture

Digital strategy, growth model, eCommerce, supply chain, mar-tech, analytics

Digital Strategy Manager

JD.COM

Big data solution, supply chain solution, business development

Senior Manager

Supply chain and procurement consulting, digital supply chain

Managing Consultant

Industry solutions, intelligent operations, consumer analytics

Research Scientist

Dr. Zheng focuses on Digital Transformation and Data Analytics. He has rich project experience in digital transformation, e-commerce, supply chain & operations, IT planning etc. He has worked with multiple domestic and MNC clients in the retailing, consumer goods, high-tech, manufacturing, pharmaceutical, and tobacco industries. Dr. Zheng has an academic background in operations research and statistics, has hands-on experience in working with large data sets, and holds about 20 patents in the United States.

taplio

The Battle

Yan Shan

Xiaobo Zheng, Ph.D.

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