CGL Group

We run a portfolio of different direct-to-consumer e-commerce brands that solve various problems. After building rapport and understanding the market we turn the products into an experience for the customer. Our team has clear SOPs that are proven to work to help us maintain the level you expect when ordering online.

Co-Founder

Ahold Delhaize

Having the honor to lead one of the teams at Albert Heijn Distribution Center Mechanisation. The first mechanized and biggest distribution center of Albert Heijn.

Main responsibilities:
- Responsible for 50+ employees.
- Communicating with Vanderlande International (contractor of the equipment).
- Make sure the logistical part runs smoothly (300 stores get their products daily, over 200.000 products every single day).
- Close contact with the Shiftleader who is responsible for the process systems.

Characteristics
- Acknowledgment, appreciation and giving due credit.
- Making hard decisions
- Motivating others
- Problem-solving
- Quick adoption of changing environments

Operational Team Leader

Cruden Media

Helping coaches, info-product & service-based businesses to grow their business through the following:

- Building sales funnels and opt-in lead pages
- Marketing consultancy 1-on-1 (digital marketing)

There is so much to discover behind the traditional way of marketing. Let me help you!

Founder

Running own e-commerce stores selling products online.
Running Facebook ads for businesses.
Marketing consultancy for different businesses.

Social Tweak

Client Manager

BESTSELLER

One of the main tasks was creating new financial reports for the e-commerce controlling team, such as daily sales performances and sales indicators in order to obtain a better understanding of what drives revenue. Furthermore, I was involved in controlling the monthly actuals vs. budgeted costs of all the e-commerce departments, discussing the outcomes during regular meetings.

During my stay I have achieved a good understanding of the KPI's (Key performance Indicators) that drive the online business, different business models and financial accounting and controlling itself. As a financial controller I was continuously working on understanding how to optimize different KPI's in order to be more profitable without losing client satisfaction. In addition, I have also developed interpersonal skills such as planning, researching and communicating with employees on different levels and in different situations.

E-commerce Financial Accounting and Controlling Intern

If you do not know where you are going, you will and up exactly there (where?). If you fail to plan, you plan to fail. If you have no specific goals, you will get no specific results.
- David C.

Yannick Cruden

Sheela Gonsalves

Boosting Small Business Success: Elevate Sales Process & Strengthen Team Dynamics | Leveraging AI for Peak Profit & Growth.

With over two decades of experience in film and TV sales, I am currently the Senior Vice President of Sales - Lifecycle Distribution at Cineverse. My expertise lies in designing and implementing scalable revenue strategies, aligning with Cineverse’s mission to revolutionize the entertainment distribution space. I am passionate about building innovative systems, partnerships, and workflows that optimize the entire revenue lifecycle, while fostering collaboration across cross-functional teams in the US and India.  

At Cineverse, I lead the full revenue lifecycle across diverse platforms, including Physical, EST/iVOD, SVOD, AVOD, FAST, and YouTube. I have contributed to increased revenue growth by refining release strategies, optimizing windowing and pricing playbooks, and addressing revenue leakage. My hands-on approach supports content owners and platforms, ensuring predictable, scalable success in an evolving digital ecosystem.

Founder | Fractional Sales Planning & Revenue Optimization Specialist

Looking for a boutique firm that can help you take your business to the next level? Look no further than Prism Brand Advisory! Our mission is to empower founders and CEOs who are ready to elevate their sales strategy and streamline their revenue operations. 

With our fractional services, we understand the real challenges that businesses face when expanding their teams and scaling their processes and profits. 

As a dedicated partner to consumer brands, health-tech, and subscription-based businesses.

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The Battle

Yannick Cruden

Sheela Gonsalves

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