CGL Group

We run a portfolio of different direct-to-consumer e-commerce brands that solve various problems. After building rapport and understanding the market we turn the products into an experience for the customer. Our team has clear SOPs that are proven to work to help us maintain the level you expect when ordering online.

Co-Founder

Ahold Delhaize

Having the honor to lead one of the teams at Albert Heijn Distribution Center Mechanisation. The first mechanized and biggest distribution center of Albert Heijn.

Main responsibilities:
- Responsible for 50+ employees.
- Communicating with Vanderlande International (contractor of the equipment).
- Make sure the logistical part runs smoothly (300 stores get their products daily, over 200.000 products every single day).
- Close contact with the Shiftleader who is responsible for the process systems.

Characteristics
- Acknowledgment, appreciation and giving due credit.
- Making hard decisions
- Motivating others
- Problem-solving
- Quick adoption of changing environments

Operational Team Leader

Cruden Media

Helping coaches, info-product & service-based businesses to grow their business through the following:

- Building sales funnels and opt-in lead pages
- Marketing consultancy 1-on-1 (digital marketing)

There is so much to discover behind the traditional way of marketing. Let me help you!

Founder

Running own e-commerce stores selling products online.
Running Facebook ads for businesses.
Marketing consultancy for different businesses.

Social Tweak

Client Manager

BESTSELLER

One of the main tasks was creating new financial reports for the e-commerce controlling team, such as daily sales performances and sales indicators in order to obtain a better understanding of what drives revenue. Furthermore, I was involved in controlling the monthly actuals vs. budgeted costs of all the e-commerce departments, discussing the outcomes during regular meetings.

During my stay I have achieved a good understanding of the KPI's (Key performance Indicators) that drive the online business, different business models and financial accounting and controlling itself. As a financial controller I was continuously working on understanding how to optimize different KPI's in order to be more profitable without losing client satisfaction. In addition, I have also developed interpersonal skills such as planning, researching and communicating with employees on different levels and in different situations.

E-commerce Financial Accounting and Controlling Intern

If you do not know where you are going, you will and up exactly there (where?). If you fail to plan, you plan to fail. If you have no specific goals, you will get no specific results.
- David C.

Yannick Cruden

Shiv Shenoy, PMP

I help experts earn Authority in their field and attract Growth Opportunities. | Write a book (w/o prior writing experience). | Productize your knowledge. | Crack a PM exam. | Follow me for how-tos.

In 2012, I completed 15 years in the corporate world.

Life was fast-paced, intense—18-hour workdays, back-to-back meetings, and constantly juggling projects.

Then, one week later, everything changed.

The pressure finally broke me. I ended up spending two weeks in the hospital.

With all the time in the world, I was left alone with my thoughts. Lying on the hospital bed, that’s when it hit me — what was I really doing with my life?

One sleepless night, tears streamed down my face as I confronted the truth I had been ignoring: I wasn’t living life on my terms. I wasn't being there for my family.

It was my wake-up call.

Within a year, I quit my job to go solo.

Project Management was my strength. So, I started helping others pass the PMP exam, using brain-friendly strategies I had mastered for myself.

For the next 8 months, I turned my notes into blog posts. I worked tirelessly, sold my house to stay afloat, and tried to build something out of nothing.

Yet, nothing seemed to work.

And then, I found Amazon.

I converted some of my blog posts into a book and self-published on Amazon. 

To my surprise, it became a #1 bestseller across 3 categories.

I went from chasing clients to clients chasing me — ready to pay hundreds of dollars for my coaching.

And that’s when I learned an important lesson: 

>> Building your authority is the fastest way to grow.

In 2017, I took it a step further. I started posting daily on social media — content aimed at helping project managers.

By 2019, I launched my first online course.

So far, I've:

- Written 623+ articles with over 1.3 million reads
- Published 21 books (17 on Amazon, with multiple bestsellers)
- Written over 3879+ social media posts
- Coached and taught over 6,200 students
- Created 8 online courses

Every single day, I learn new ways to reach and help more people.

I built my businesses from scratch by building authority online. And if you're an expert in your field, you can do the same.

Here’s how:

- Build your online presence
- Write content on LinkedIn & your blog
- Convert your expertise into a book (instant authority)

It’s simple once you know the steps. I’ve made tons of mistakes, learned from the best, and built systems that can help anyone grow fast.

If you’re ready to scale your authority and attract endless opportunities, I’m here to guide you.

Reach me: https://linktr.ee/shivshenoy

Resources - 
👉 How to write a book > https://geni.us/kindleseries
👉 PMP Study Books > https://www.amazon.com/dp/B074CGM4DB
👉 Free PMP exam course > https://bit.ly/pmp-nl

Niche Authority Coach, PMP Coach & Founder

Under this Specialized Education Provider entity, Shiv coaches PMP aspirants to pass the exam in the shortest possible time while enjoying the preparation for long-term retention. 
Shiv also helps people build their Authority (a step ahead of Personal Brand) in their field, to attract unlimited growth opportunities. This he does primarily by helping them write about what they do, on social media, blog, and through their own book!

https://www.simplifiededucationsystems.com
https://www.pmexamsmartnotes.com

12 years ago, I walked away from a cushy corporate job.

The decision wasn’t impulsive.
It was made from a hospital bed, recovering from burnout.

5-hr work commute. 16-hr days.
Multiple projects across 3 time zones.
I was hardly present for my wife and our two little kids.

On most weekdays I didn’t see my kids at all.
I left before they woke up, returned after they had slept.
Even Sundays were often occupied by work. Forget vacations.

What hit me in that hospital room wasn’t exhaustion.

It was regret.

Careers can restart.
Childhood cannot.

That realization didn’t feel dramatic.
It felt final.

So I quit.

The early years on my own were tough.
Income was uncertain.
There were months I questioned the decision.

But slowly, life changed.

I could attend children's school events.
Take vacations without checking email every hour.
Give time whenever my family needed me.

And...
Revenue multiplied.
Freedom increased.
Purpose deepened.

The real change wasn’t emotional.

It was 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘢𝘭.

When expertise becomes an asset,
it creates income 𝘢𝘯𝘥 time together.

This doesn’t require quitting tomorrow.

It requires building leverage 𝘣𝘦𝘧𝘰𝘳𝘦 you leap.


#SignalOverNoise #AuthorityShift 
--
Hi, I’m Shiv.

I work with senior professionals and founders to design their Authority Brand — turning expertise into structured, opportunity-attracting market authority through a book and LinkedIn.

Shiv Shenoy

Authority Branding for CXOs & Experts | LinkedIn Top Voice | I partner with you to shift you from a silent expert to industry authority - and unlock limitless growth.

Once you have expertise, bring in other essentials in life - like family, purpose, life - to align with work. Here's how I am working toward it.

104 five-star ratings.

No discounts. No gimmicks.

Ivan Polic & Mariana Polic’s 𝘚𝘩𝘪𝘧𝘵 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 went live on 7 December 2025.

Since then, it has gathered 𝟭𝟬𝟰 𝗳𝗶𝘃𝗲-𝘀𝘁𝗮𝗿 𝗿𝗮𝘁𝗶𝗻𝗴𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻.

Kindle is priced at $9.99.
Hardcover at $24.99.
No paperback.
157 pages.

One may think it shouldn't “work.”
But it did.
The book became a runaway success.

There are myths that stop many experts from writing:

– Only paperbacks sell well.
– Short books feel less valuable.
– First-time authors must price low.
– You need 300+ pages to be taken seriously.

I personally know experts who stopped writing because of just one of these wrong beliefs.

𝘚𝘩𝘪𝘧𝘵 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 challenges all of that.

It took over a year for Ivan and Mariana to write this.
What I respect most is how seriously they treated the writing process.

- They tested the ideas, sequence, language.
- They worked with beta readers to refine the structure.
- They rewrote sections until the message was cohesive.

When a book is built that way, something happens.

Readers recommend it because it changes how they think.
And it shows them what to do next.

That sustains growth.

Not launch spikes.
Not pricing tricks.

Word of mouth compounds when the thinking inside the book is strong.

If you are holding back on writing your book, look closely at this example. Read it to study how it is written.

A serious book creates its own leverage.
And the market responds.

If you are a founder whose business still depends heavily on you, 𝘚𝘩𝘪𝘧𝘵 𝘐𝘯𝘵𝘦𝘭𝘭𝘪𝘨𝘦𝘯𝘤𝘦 is worth your time.

♻️ Repost to support leaders still holding back on their book.

#AuthorityShift #AuthorityBrand
--
Hi, I’m Shiv.

I work with senior professionals and founders to design their Authority Engine — turning expertise into structured, market-recognized authority through a book and LinkedIn.

This book broke many myths that stop leaders from writing their book. Read how to break them.

A book cover is not graphic design.

It is positioning in one glance.

When we were working on 𝘓𝘦𝘢𝘥 𝘓𝘦𝘴𝘴, 𝘉𝘶𝘪𝘭𝘥 𝘔𝘰𝘳𝘦, the title didn't change.

But the cover did.

Three times.

Because for a nonfiction book, the cover must do three things:

1/ Signal the core idea immediately
2/ Stand out well, even as a small thumbnail
3/ Align visually with the book’s genre and theme

The first version looked good on screen.
We did a test print.
In hand, it didn’t feel right.

The second version felt better.
But beta readers felt it wasn't serious enough.

The final cover worked because it matched the thesis.

This book is about 
- Building systems
- Escaping the hero trap
- Reducing dependency
- Creating decision clarity
- Scaling without constant intervention

The best thing I like?
Quite a few leaders are gifting 𝘓𝘦𝘢𝘥 𝘓𝘦𝘴𝘴, 𝘉𝘶𝘪𝘭𝘥 𝘔𝘰𝘳𝘦 to their teams.

PS: Reach out to Suresh MK to know how this book can help your team.

♻️ Repost this for a leader writing their nonfiction book.

#AuthorityShift #AuthorityBook
--

Hi, 👋 I’m Shiv.
I work with leaders to turn their expertise into market authority through LinkedIn presence, newsletters, and a well-positioned book.

A book cover is the first thing that your potential reader notices - it has just one job: get them to pick it up (or click on it, if online). Here's how to do it.

I wasn’t stuck.

I was starting over. Every year.

Every promotion round felt like a new interview.
Every appraisal required restating what had already been proven.

The numbers moved. The scope grew.
But my positioning reset.

I didn’t see it back then.
I meet leaders every week who still don’t.

This week’s 𝘚𝘪𝘨𝘯𝘢𝘭 𝘖𝘷𝘦𝘳 𝘕𝘰𝘪𝘴𝘦 explains why this keeps happening — and the move that makes your effort finally stack.

#SignalOverNoise #AuthorityShift 
--

Hi, I’m Shiv.

I work with senior professionals and founders to design their Authority Brand — turning expertise into structured, market-recognized authority through a book and LinkedIn.

I lost a promotion I was sure was mine. There was no drama. No visible politics. The decision just went the other way. On paper, I was strong. The wor

Open article: When Effort Resets Instead of Compounds by Shiv Shenoy • 4 min read

Success can sometimes feel smaller.

Here is why that happens.

There’s a stage where nothing is wrong.

The work is real. The trust is earned. 
Progress shows up on paper.

Yet growth starts to feel flat.
Not in results. In reach.

It’s subtle enough to ignore.

Until it isn’t.

In this edition, I unpack the hidden pattern behind that phase — and the simple shift that changes it for good.

♻️ Repost to help one leader in your network.

#AuthorityShift #AuthorityBrand
--

Hi, 👋 I’m Shiv.
I work with CXOs & founders to turn their expertise into market-authority through their books and LinkedIn presence.

There’s a phase in a serious career where everything looks intact. Performance is strong. Trust has been earned. Compensation reflects responsibility.

Open article: Why Visibility Plateaus for Experts by Shiv Shenoy • 3 min read

I’ve written over 2,563 LinkedIn posts for myself and for clients.

Across founders, CXOs, experts.
Operators building serious work.

Some of those posts didn’t just get attention. 
They changed careers and built businesses.

There’s one pattern I’ve noticed.

Posts don’t convert because of topics.
They convert because of 𝘵𝘦𝘯𝘴𝘪𝘰𝘯.

Most people start with:
“Write about leadership.”
“Write about growth.”
“Write about visibility.”

That produces noise.

Strong posts begin with 𝘧𝘳𝘪𝘤𝘵𝘪𝘰𝘯.

- Speed vs judgment.
- Growth vs discipline.
- Visibility vs credibility.
- Control vs scale.

When there is tension, readers lean in.
Because they are living that tension already.

Your audience doesn’t want information.
They want 𝘳𝘦𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯.

So before writing anything, ask:

- What decision is this person struggling with?
- What trade-off are they sitting on?
- What pressure are they not saying out loud?

That’s where conversion starts.

Not in topics. 
In tension.


♻️ Repost to help someone move from content to authority.

#AuthorityShift #BuildAuthorityBrand
--

Hi, 👋 I’m Shiv.
I partner with senior professionals and founders to design their Authority Brand — turning expertise into structured, opportunity-attracting market authority through a book and LinkedIn presence.

Most people write about topics, but the LinkedIn posts that convert well focus on resolving a tension of their readers.

He wrote one LinkedIn post.

And received 3 consulting requests.

Last week, I met a senior exec who’s starting to write again.

He shared a simple observation about an industry trend on the post.
No big storytelling.
No “strategy thread.”
No viral numbers to brag about.

But three companies reached out.
Not because the post was perfect.
Because it made his 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘧𝘪𝘯𝘥𝘢𝘣𝘭𝘦.

This is the part most people miss.

LinkedIn is not only a stage.
It’s a 𝘥𝘪𝘴𝘤𝘰𝘷𝘦𝘳𝘺 𝘦𝘯𝘨𝘪𝘯𝘦.

The right people don’t always “like.”
They screenshot.
They forward it internally.
Then they reach out when the timing is right.

I’ve built two businesses largely because of this exact dynamic on LinkedIn.

If this feels worth testing, here’s a simple way to do it this weekend.

1. Pick one trend that matters right now.
2. Write one clear take on it.
3. Add one real example you’ve seen.
4. Name one implication leaders will face next.
5. End with one question you’re still thinking about.

Post it.
Then do this for 6 weeks.

1-2 posts a week is enough.
It could be a trend, an insight, a win, a lesson learned.

The goal is not “content.”
The goal is becoming the person whose thinking shows up.

When that happens, opportunities can arrive surprisingly.


#AuthorityShift #AuthorityBrand
--

Hi, 👋 I’m Shiv Shenoy.
I work with CXOs & founders to turn their expertise into market-authority through their books and LinkedIn presence.

Don't let lack of engagement stop you from posting on LinkedIn. The decision makers usually don't engage with your post, but when time is right they'll come to you pre-sold.

1.44 pm. I walked out of the gym.

I had no clue what was about to happen.

This happened yesterday.

I crossed the walkway, stepped over the kerb, took off my shoes, and stepped onto the grass patch. Walking barefoot for 10 minutes had become a routine.  

After walking a bit, I chose the tree with the widest branches and sat down. 

A few minutes later, I heard a buzz. 

I turned my head to the right, trying to locate the sound. "Is that a bunch of insec… whoa. A swarm of bees!"

“Okay. Stay calm. Wear the shoes. Pick the mat. Walk out. It’ll be fine.”
That was my instinctive thought.

Few seconds later, the stings began landing on my face. That 'stay calm thought' panicked along with the rest of me. I threw everything aside and ran toward the gym building, waving my hands around my face and head, trying to keep the bees away.

As I entered, the security guard pushed the gym ledger toward me.

“Bee attack! Bee attack!” I shouted.

His eyes widened.
He pulled back the ledger, closed it, and held it like a weapon.

“Hit them!” I shouted, still waving my hands around my head.

One bee stung my left eye.

I closed my eyes.
The stings kept coming.
What's taking him time?

I opened the other eye to check. 
He was circling me in like in a strange ceremonial dance, ledger raised high, searching for an angle that wouldn’t involve hitting me.

At that moment, we both realized that the bees had a new target.

Him.

He threw away the ledger, shouted "Sir, go to the restroom and close the door," and darted down the corridor.

I locked myself in, splashed water on my face and noticed a bunch of barbed stingers sticking out of my face. 

In under 30 seconds, I had gone from a peaceful monk under a tree to a wounded soldier.

--

"This will sting a bit," said the nurse in the ER, preparing the injections.

𝘈𝘳𝘦 𝘺𝘰𝘶 𝘬𝘪𝘥𝘥𝘪𝘯𝘨 𝘮𝘦? I thought. She looked confused seeing the smile on my swollen face.

I looked around. 

A whiteboard showed the day's count. 

Patient count: 20
Admissions: 2

𝘛𝘩𝘢𝘵'𝘴 𝘢 10% 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯 𝘳𝘢𝘵𝘦, the marketer in me calculated. 
𝘗𝘭𝘦𝘢𝘴𝘦 𝘎𝘰𝘥, 𝘥𝘰𝘯'𝘵 𝘮𝘢𝘬𝘦 𝘮𝘦 𝘢𝘥𝘮𝘪𝘴𝘴𝘪𝘰𝘯 #3.

"Lie down for 20 mins. If you don't feel swelling in the throat, breathing difficulty, or dizziness, you're free to go home," she said.

Lying on the ER bed, I couldn't stop thinking: 

- What if this happened while on a trek in the forest?
- What if many many more of them had stung me?
- How lucky I was to reach the restroom in time, and remove venomous barbs?

Anything could have happened in that minute.

That was a strong realization.

We may carry titles, degrees, wins, and accomplishments.
But things can change in minutes.

That realization humbles you.
If you're doing the right things.
If you're living your purpose.

That clarity gave me a renewed sense of purpose. 
I feel it strongly right now and hope to keep it front and center.

PS: Have you had a moment of clarity like this? 
Please share in the comments.

Life can change any minute. Live your purpose.

This week made something clear.

Leaders are tired of heroics.

Six days ago, 𝘓𝘦𝘢𝘥 𝘓𝘦𝘴𝘴, 𝘉𝘶𝘪𝘭𝘥 𝘔𝘰𝘳𝘦 went live.
Written by Suresh MK from decades of lived experience.

It has already crossed 230 copies.

But what stood out wasn’t the number.
It was who picked it up.

IT leaders, government teams, educational leaders, chartered accountants.
Different roles. Same pattern.

The drain of being the one who must decide everything.
Approve everything. Fix everything.

Suresh didn’t write a motivational book.
He wrote a 𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘢𝘭 one.

It’s for leaders who want:

- Clear ownership without hovering.
- Fewer loops before decisions move.
- Teams that move without escalation.
- Systems that hold under pressure.

It is practical and grounded.

Grab your copy here: geni[dot]us/suresh-book

What I appreciated most wasn’t only the writing.
It was how seriously Suresh treated the launch.

A book is not a milestone.
It is a 𝘭𝘦𝘷𝘦𝘳.

Used well, it changes how a leader is seen.

♻️ Repost to support leaders choosing systems over heroics.
Follow Shiv for practical ways to build authority through structure.

#AuthorityShift #AuthorityBrand
--

Hi, 👋 I’m Shiv.
I work with CXOs & founders to turn their expertise into market-authority through their books and LinkedIn presence.

Low likes on your posts maynot be a bad thing.

Most people read without reacting.

They do not like.
They do not share.
They do not comment.

They just 𝘯𝘰𝘵𝘪𝘤𝘦.

Then one day, a message arrives.

“I’ve been following for months.”
“I saved a bunch of your posts.”
“Can we talk?”

This is why “small numbers” can still create real opportunities.

Public engagement is a noisy signal - still a signal.
But private trust is the real one.

Here is what usually happens when posts convert with low reach:

- The writing is for decision-makers.
- Decision-makers do not perform online.
- They decide quietly, then reach out.

This matches my own experience.

Around 80% of my clients were quiet readers first.
They read for months.
Then they reached out.

One client was able to hire a senior leader because that person had been reading her LinkedIn posts for a while - and actually wanted to work with her.

So if a post gets fewer likes this week, it may still be doing its real work.

Instead of changing your style, stay in conversation with your readers.
It may already be reaching the right people,
in the way they actually read.

♻️ Repost to help one person trust their process. 

--

Hi, 👋 I’m Shiv.
I work with CXOs & founders to turn their expertise into market-authority through their books and LinkedIn presence.

Lower LinkedIn read doesn't always mean lower impact. If your reach is down but conversations are better, nothing is broken. Keep going.

Visibility feels unpredictable.

Some weeks it spikes.
Some months it disappears.
For many capable professionals, it feels random.

It isn’t.

What looks like inconsistency is usually the absence of structure.

Work is being done.
Results are being delivered.
But the thinking behind the work isn’t organized into signal.

Visibility without structure creates noise.
Structure without visibility creates obscurity.

Authority grows when 𝘣𝘰𝘵𝘩 𝘴𝘺𝘴𝘵𝘦𝘮𝘴 𝘢𝘭𝘪𝘨𝘯.

That’s when recognition stops depending on mood,
and starts depending on design.

♻️ Repost for one person doing strong work that deserves visibility.
Follow Shiv Shenoy for clear thinking on building structured authority.

#AuthorityShift #AuthorityBrand
--
Hi, I’m Shiv.

I work with senior professionals and founders to design their Authority Engine — turning expertise into structured, market-recognized authority through a book and LinkedIn.

Many experts think that being good at what they are automatically gets them noticed. This post explains why it fails and what to do instead.

Two engines build authority.

But only one compounds.

In 2020, I decided to write on LinkedIn.

But not without a problem.

I had already published tens of books.
Written hundreds of articles.

Still, it took me over an year to start.

When I finally did, I posted daily.
I was consistent. I was serious.

From the outside, it looked solid.
Inside, I was tense. 

The posts were fine. But they weren’t spreading. 
They weren’t being repeated. They weren’t changing how people saw me.

And that’s the difference.

Because real authority is simple: people remember your words, repeat your ideas, and trust your thinking without being reminded.

That wasn’t happening yet.

𝗜𝘁 𝘁𝗼𝗼𝗸 𝗺𝗲 𝘆𝗲𝗮𝗿𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝘆.

It wasn’t strategy, consistency, or content quality.

It was something simpler. Subtler.

In this week’s 𝘚𝘪𝘨𝘯𝘢𝘭 𝘖𝘷𝘦𝘳 𝘕𝘰𝘪𝘴𝘦, I unpack the hidden driver behind authority that compounds — and why most senior leaders unknowingly cap their own growth.

Read The Explorer and The Fugitive, and let me know what you think, in comments.

♻️ Repost to help a leader stuck at low visibility.

#AuthorityShift #SignalOverNoise
--

Hi, 👋 I’m Shiv.
I partner with senior professionals and founders to design their Authority Brand — turning expertise into structured, opportunity-attracting market authority through a book and LinkedIn presence.

In 2020, I decided to write on LinkedIn. It would take me almost 18 months to actually begin. For six of those months, I only read. I studied what oth

Open article: The Explorer and The Fugitive by Shiv Shenoy • 5 min read

Authority rarely collapses loudly.

It erodes slowly in language.

Small phrases.
Soft qualifiers.
Uncertain tones.

Nothing dramatic.
Just subtle dilution.

In private rooms, thinking may be sharp.

But in written form, it often becomes smaller.

Language signals 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨.

“I think…”
“I’m not an expert, but…”
“I’ll try…”

These aren’t humble.

They’re invisible.

Markets don’t judge intent.
They interpret signal.

And signal... compounds.

Upgrade language,
and perception shifts.

Upgrade perception,
and authority compounds.

The attached sheet shows simple swaps.
To align with your value that's already present.

Because, visibility is simply about how clearly conviction travels.


♻️ Repost for one person whose language should match their capability.

#AuthorityShift #AuthorityBrand
--
Hi, I’m Shiv.

I work with senior professionals and founders to design their Authority Engine — turning expertise into structured, market-recognized authority through a book and LinkedIn.

Our language builds perception. Perception helps build authority. Fix the phrases, and improve authority. Here is how.

An empty chair changed Amazon.

It changed my writing too.

In the early days of Amazon, Jeff Bezos kept an empty chair in meetings.

It represented the customer.

When discussions drifted into internal politics or clever strategy, someone would point to the chair and ask,
“What would the customer think?”

The chair wasn’t decoration.
It was discipline.

Around 2014, when I began writing my first book, I borrowed that idea.

I placed an empty chair in front of me.

Not symbolically.
Physically.

Before writing a chapter, I would imagine my ideal reader sitting there. 
Someone stuck. Someone capable. 
Someone trying to solve a real problem.

If a paragraph didn’t move the reader forward, I rewrote it.
If a section felt intelligent but unnecessary, I deleted it.
If a line felt clever instead of clear, I changed it.

The chair forced clarity.

It kept the book from becoming a collection of insights.
It had to remain a guided movement.

That one practice changed how I write.

And it’s something I now insist my clients do when writing their books.

Not because it sounds profound.
Because it prevents dilution.

Most books fail in one way.

They 𝘥𝘳𝘪𝘧𝘵.

They expand beyond their promise.
They try to impress instead of serve.

The empty chair helps solve that.

It keeps the promise visible.
It keeps the reader central.
It keeps the writing honest.

A book that respects the chair earns something powerful.

𝘛𝘳𝘶𝘴𝘵.

And trust compounds faster than marketing ever will.

♻️ Repost to help a leader stuck writing their book.
Follow Shiv Shenoy for simple approaches to writing books that build authority.

#AuthorityShift #AuthorityBrand
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Hi, 👋 I’m Shiv.
I partner with senior professionals and founders to design their Authority Brand — turning expertise into structured, opportunity-attracting market authority through a book and LinkedIn presence.

90% authors tend to dilute their book - not intentionally though. I use a technique to avoid it. Works 100% of the time.

Many capable professionals treat content like confetti.

A post here.
An article there.
Nothing connected.

Then they wonder why visibility never compounds.

The experts whose ideas spread widely rarely work this way.

They build 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗹𝗮𝘆𝗲𝗿𝘀.

And the order is often misunderstood.

Most people start with short posts and hope something grows.

The stronger approach is the opposite.

Start with the end.

𝗦𝘁𝗲𝗽 𝟭: 𝗣𝗹𝗮𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗯𝗼𝗼𝗸.

A book does something short posts cannot do easily.
It compresses years of thinking into a single signal of credibility.

With a book representing you, doors open faster than anything else. 

𝗦𝘁𝗲𝗽 𝟮: 𝗦𝘁𝗮𝗿𝘁 𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 

- Test your ideas and concepts for the book.
- Write these posts to make the thinking visible.
- They help the market recognize the voice.

You build your audience as your book takes shape.

Once that traction exists, something else becomes important.

Ownership.

𝗦𝘁𝗲𝗽 𝟯: 𝗡𝗼𝘄, 𝘀𝘁𝗮𝗿𝘁 𝗮 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Newsletter move the relationship off the algorithm.

- It gives direct access to potential readers.
- Space for deeper thinking and nurturing.
- It's a place where trust compounds.

When you book is ready, you now have readers ready to lap it up.

And all good things start from this point.

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Seen this way, content isn’t random output.

It’s a structure.

- A book anchors credibility, opens opportunities.
- LinkedIn creates recognition, attracts readers.
- Newsletter deepen trust, converts faster.

When those layers align, visibility stops feeling unpredictable.

It starts compounding.

That’s the structure behind what I call the Authority Engine.

♻️ Repost for a leader doing strong work but treating visibility randomly.
Follow Shiv Shenoy to build structured authority.

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Hi, 👋 I’m Shiv.
I partner with senior professionals and founders to design their Authority Brand — turning expertise into structured, opportunity-attracting market authority through a book and LinkedIn presence.

If you're not seeing results from your content, this post shows how to do is strategically - so each content compounds.

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Shiv Shenoy, PMP

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The Battle

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Shiv Shenoy, PMP

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Shiv Shenoy, PMP's LinkedIn Performance

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