CGL Group

We run a portfolio of different direct-to-consumer e-commerce brands that solve various problems. After building rapport and understanding the market we turn the products into an experience for the customer. Our team has clear SOPs that are proven to work to help us maintain the level you expect when ordering online.

Co-Founder

Ahold Delhaize

Having the honor to lead one of the teams at Albert Heijn Distribution Center Mechanisation. The first mechanized and biggest distribution center of Albert Heijn.

Main responsibilities:
- Responsible for 50+ employees.
- Communicating with Vanderlande International (contractor of the equipment).
- Make sure the logistical part runs smoothly (300 stores get their products daily, over 200.000 products every single day).
- Close contact with the Shiftleader who is responsible for the process systems.

Characteristics
- Acknowledgment, appreciation and giving due credit.
- Making hard decisions
- Motivating others
- Problem-solving
- Quick adoption of changing environments

Operational Team Leader

Cruden Media

Helping coaches, info-product & service-based businesses to grow their business through the following:

- Building sales funnels and opt-in lead pages
- Marketing consultancy 1-on-1 (digital marketing)

There is so much to discover behind the traditional way of marketing. Let me help you!

Founder

Running own e-commerce stores selling products online.
Running Facebook ads for businesses.
Marketing consultancy for different businesses.

Social Tweak

Client Manager

BESTSELLER

One of the main tasks was creating new financial reports for the e-commerce controlling team, such as daily sales performances and sales indicators in order to obtain a better understanding of what drives revenue. Furthermore, I was involved in controlling the monthly actuals vs. budgeted costs of all the e-commerce departments, discussing the outcomes during regular meetings.

During my stay I have achieved a good understanding of the KPI's (Key performance Indicators) that drive the online business, different business models and financial accounting and controlling itself. As a financial controller I was continuously working on understanding how to optimize different KPI's in order to be more profitable without losing client satisfaction. In addition, I have also developed interpersonal skills such as planning, researching and communicating with employees on different levels and in different situations.

E-commerce Financial Accounting and Controlling Intern

If you do not know where you are going, you will and up exactly there (where?). If you fail to plan, you plan to fail. If you have no specific goals, you will get no specific results.
- David C.

Yannick Cruden

Private equity

𝗔𝗯𝗼𝘂𝘁 𝗺𝗲
I’m COO & Partner at Baraca Capital, where I lead our expansion into Bali’s real estate market. My focus: creating safe, transparent, and well-structured investment opportunities for international investors. After starting in sales, online marketing and e-commerce, I moved into private equity operations. Today I combine my international business background with deep local knowledge of Indonesia, where I’ve been living with my family for nearly six years. This helps me bridge global investor expectations with on-the-ground realities.

𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲𝘀
▪️Bali Real Estate & Development
▪️Private Equity Operations
▪️Market Expansion & Local Partnerships
▪️Structuring Investments (legal & fiscal)

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀
▪️Family track record in Bali real estate since 2020
▪️Co-founded and scaled multiple ventures in tech and e-commerce
▪️Led operational growth for boutique investment firms in Europe and Asia

𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁
I’m always open to connecting with investors, operators, and partners who want to explore opportunities in Bali and beyond.

taplio

The Battle

Yannick Cruden

Spike Joore

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