CGL Group

We run a portfolio of different direct-to-consumer e-commerce brands that solve various problems. After building rapport and understanding the market we turn the products into an experience for the customer. Our team has clear SOPs that are proven to work to help us maintain the level you expect when ordering online.

Co-Founder

Ahold Delhaize

Having the honor to lead one of the teams at Albert Heijn Distribution Center Mechanisation. The first mechanized and biggest distribution center of Albert Heijn.

Main responsibilities:
- Responsible for 50+ employees.
- Communicating with Vanderlande International (contractor of the equipment).
- Make sure the logistical part runs smoothly (300 stores get their products daily, over 200.000 products every single day).
- Close contact with the Shiftleader who is responsible for the process systems.

Characteristics
- Acknowledgment, appreciation and giving due credit.
- Making hard decisions
- Motivating others
- Problem-solving
- Quick adoption of changing environments

Operational Team Leader

Cruden Media

Helping coaches, info-product & service-based businesses to grow their business through the following:

- Building sales funnels and opt-in lead pages
- Marketing consultancy 1-on-1 (digital marketing)

There is so much to discover behind the traditional way of marketing. Let me help you!

Founder

Running own e-commerce stores selling products online.
Running Facebook ads for businesses.
Marketing consultancy for different businesses.

Social Tweak

Client Manager

BESTSELLER

One of the main tasks was creating new financial reports for the e-commerce controlling team, such as daily sales performances and sales indicators in order to obtain a better understanding of what drives revenue. Furthermore, I was involved in controlling the monthly actuals vs. budgeted costs of all the e-commerce departments, discussing the outcomes during regular meetings.

During my stay I have achieved a good understanding of the KPI's (Key performance Indicators) that drive the online business, different business models and financial accounting and controlling itself. As a financial controller I was continuously working on understanding how to optimize different KPI's in order to be more profitable without losing client satisfaction. In addition, I have also developed interpersonal skills such as planning, researching and communicating with employees on different levels and in different situations.

E-commerce Financial Accounting and Controlling Intern

If you do not know where you are going, you will and up exactly there (where?). If you fail to plan, you plan to fail. If you have no specific goals, you will get no specific results.
- David C.

Yannick Cruden

Ometis Limited

Marketing Manager

Trish Lechman

Marketing and Personal Branding Freelancer

London School of Childcare Studies

Freelance Personal Branding and Marketing Trainer

Bloom North

Social and Networking Events Committee Member

Copy Club

Freelance Personal Brand Executive

The Hub Events

- I contributed to the company’s best financial year to date in 13 years
- Managed email marketing, social media, awards, a PR agency, and occasional sales
- Increased social following by 20%, impressions by 111%, email open rate by 29%, and direct conversions by 74%
- Re-branded the company’s messaging, social branding, and created marketing reports from scratch
- I also regularly sold out 90% of the courses I owned
- Ghostwrote LinkedIn posts to increase the founder's online presence

Digital Marketing Manager

Huler

- I generated regular leads through organic and paid marketing
- My submission won the ‘Lloyds Bank Small Business of The Year’ award including mentorship from Steven Bartlett
- I owned paid ads, awards, events, women in tech projects, reports and budgets 
- Achieved two million impressions across social through content and consistent daily growth
- Created and managed email workflows in Hubspot to drive engagement

Marketing Executive

Muse Developments

- I created engaging content assets such as press releases, social media posts, case studies, and newsletters
- Liaised with key stakeholders to maximise PR and social media exposure on current projects
- Launched a new employee perks platform and managed company-wide promotion of its benefits and new features
-  I created an internal channel ‘for your aMUSEment’ to promote wellbeing and best practices during Covid
-  Since I joined and owned award entries, Muse received record-breaking nine award nominations

Communications Coordinator

MAG (Airports Group)

- Planned, developed and executed the promotion of Office 365 integration across the UK-wide business
- I created assets for internal and commercial purposes ranging from infographics, interactive PDFs, to videos 
- Co-hosted exhibitions in Manchester and London to promote different business divisions
- Successfully raised the standard and level of branding in-house for sub-brands and initiatives

Marketing Communications Coordinator

Endress+Hauser Group

- Supported 6 and 12-month campaigns focused on lead generation and brand awareness
- Designed, wrote and proofread over 300 assets for digital campaigns ranging from ebooks to infographics
-  Supported the organisation of events and exhibitions
-  Created and managed webpages and customer emails
-  Managed the internal channels of communication, which included three different newsletters
-  Presented campaign results at a marketing conference in Germany to over 70 managers and directors

Personal brand builder | ghostwriter | freelance marketer 🤓

I'm Trish, a bubbly creative with 8 years of B2B marketing experience 🤓

I've done various things in my career, including:

💪 Driving leads for business owners as a freelancer
🤯 Generating the most revenue ever for an established training provider
🥳 And landing a mentorship session with Steven Bartlett for a tech founder

Outside of work, you'll find me writing my Substack, painting, doing ice baths, and watching F1 🏎️

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The Battle

Yannick Cruden

Trish Lechman

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