Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Full house for another AI Agent for Marketers Masterclass. 🚀

We're teaching AI Agents for different marketing purposes in 3 different (levels of) tools: 

1️⃣ EASY: Content repurposing agent via Relevance AI
2️⃣ MEDIUM: Building a marketing assistant that does research etc through n8n
3️⃣ HARD: A lead generation agent with Claude Code

But more importantly, we provide a reusable and repeatable framework to build an agent for (almost) all of your use cases. 

Step-by-step explanation & demo's. 

DM me if you want more info about upcoming dates.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

"Who do you follow in AI x Marketing to stay ahead of the curve?"

This is the number one question people ask me after every masterclass.

It makes sense. LinkedIn is currently filled with clickbait and AI bros. Finding signal in the noise is almost a full-time job.

I did that job for you.

The image below contains the specific voices, newsletters, and builders I actually trust. They only share valuable & actionable tips regarding AI x marketing. 

Save the image and start curating your feed. 

If you are ready to move from "following" to "implementing," I can help.

We go deep on this in the AI Agent Masterclass.

DM me if you want more info, the next one is on March 11.

RIP static lead magnets 🪦

Last week, we hosted another video shoot to create promo material for our upcoming webinars (5 of them 🤯).

Here is a sneak peek of one of the videos where we hosted a funeral for the lead magnet. Someone told me that advertising videos need to be a little cringe, right? 

Anyway, we're hosting a session where we teach you to build interactive lead magnets with AI, without any technical knowledge required. 

You can already sign up via the link here => https://lnkd.in/eNkhFm9P 

More webinars (and cringe videos) are coming your way really soon.

Webinar - Creating interactive lead magnets with Lovable, Google AI studio & Claude.

Free, live & you actually build something.

That's the pitch for our next 3 webinars on AI for marketers.

When was the last time you left a webinar with something actually built?

We run it differently. You follow along, you create live, you walk away with a working tool or asset in your hands.

3 free sessions coming up on AI for marketers. Spots are limited (why is hosting webinars so expensive btw? 😂)

March 24 - Building your own marketing tools with AI  - https://lnkd.in/eK39cxuG 

April 7 - 5 must have AI skills to stay relevant as a marketer - https://lnkd.in/eWjB87-X

April 28 - Creating interactive lead magnets using AI - https://lnkd.in/eNkhFm9P

Hey you! You know who you are. 

Comment 'guilty' to receive this starter pack.

This is not a roast. This is a mirror.

AI for Marketers Day 2026 is officially less than 3 months away.

We sold nearly half the tickets in two weeks after announcing the event. 

I am grateful for the support. 🙏🫶

But this pace signals something specific about the market. Marketers are not buying tickets because they enjoy conferences (or maybe a little 🥳). They are buying because they are overwhelmed. 

AI is moving fast. The noise is driving us crazy. 

You do not need more tools. You need a filter. 

On May 28 in Mechelen, we are providing that filter. 32 speakers. 4 stages. 

You build your own agenda based on the questions & challenges you have. 

Here are some of the interesting topics we are covering:

Maxime Verstrepen will explain what happens to the IP of the assets you create with AI. 
Nick Van Walleghem will teach you how to build your own marketing assistants with Clawbot. 
Jean Bonnenfant is showing us what growth marketing is like in the age of AI. 
Vince Buyssens is showing us how they build their own marketing tools at Loop, using AI. 
...

The Early Bird rate is €299, but prices might increase soon.

Lock in your 200 euro discount via https://lnkd.in/eGqHgYwa

AI is impacting marketing, period. 

Michael Humblet called me with a proposition.

He wanted to co-host a session on the future of B2B content.
I didn't hesitate: "Yes!"

Here is why this matters right now:

The barrier to create (B2B) content is almost zero.
That means the volume of noise is endless.

If you are just using AI to write posts, you are already behind.

We need to talk about adaptation.
We need to talk about what happens when custom tool costs collapse and everyone creates their own toolstack.

We are going live on March 13.

Come hang out with us and fix your B2B content strategy.

Link in the comments.

Agents don't replace marketers. They replace the work marketers hate doing.

Most marketers are still doing manually what agents can do on autopilot.

Heavy lifting 🏋️

Not because they don't believe in AI. Because they don't know where to start.

Here are the 6 agents I'd build first if I were starting from scratch today:

1️⃣ Research Agent - tracks competitors, handles social listening, ...
2️⃣ Reporting Agent - turns data into decks & live reports with AI insights automatically.
3️⃣ Content Agent - keeps your articles ranking without touching them, also great for updating outdated blogs automatically. 
4️⃣ Social Media Agent - schedules, repurposes, ...
5️⃣ Lead Scoring Agent - personalizes follow-ups at 1:1 scale (I love this for my webinars).
6️⃣ Campaign Ideation Agent - connects performance data to new ideas.

The stack isn't the hard part. Knowing what problem to point each agent at is.

That's exactly what we cover in our next AI Agent Masterclass for Marketers.

If you want to leave with a working agent setup (not just slides and theory), the next dates are May 21 & June 10, DM for more info. 🎯

BINGO! 

How many can you check off?

Most companies aren't slow on AI because of technology.

They're slow because of politics, fear, and processes designed to delay decisions.

The AI taskforce that never ships anything. 
The legal review that takes 6 months. 
Your colleagues all using any LLM (expect Copilot) with their private email.
You adding confidential company data in your private GPT. 
... 

Sounds familiar?

Tag someone who got BINGO 👇

My friends staged an intervention. I turned it into a webinar.

AI was supposed to give us more free time. Instead I'm building till midnight daily. 

Testing tools nobody asked for, and explaining prompts at the dinner table.

The trap is real. More power, more possibilities, more stuff you feel like you have to build.

The good news? If you want to learn how to actually build your own marketing tools with AI - without losing your mind in the process - join me and Nick Van Walleghem live tomorrow.

🎙 Building your own marketing tools with AI 
📅 Tuesday March 24 | 12:00-13:00 CET 
https://lnkd.in/eK39cxuG

Massive thanks to Yeni, Ken & Peter for the class acting. 🫶

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Most AI investments fail — and not because of the technology.

They fail because we keep deploying sophisticated AI to unprepared humans. Then we measure "adoption" and wonder why the ROI never shows up.

I lead AI Capability globally at Capgemini Invent. My team and I are building what I call Human-AI Chemistry — the hard work of making sure people and systems are actually ready for each other before we hit deploy.

What does that mean in practice?
→ Stop renting tools. Start building Engines that compound value.
→ Stop measuring adoption. Start measuring Cognitive Load, Stress, and Trust.
→ Stop chasing collaboration. Start engineering fusion.

This isn't theory. We're testing it, breaking it, and scaling what works — inside Capgemini and with clients who are done pretending.

33,000+ people follow along. 
If you're serious about making AI actually work, welcome.

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The Battle

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Bora Ger

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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