Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

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🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

Sliding into the last workweek of 2025, be like ...

With 4 AI trainings in the last week of the year, I can tell it's a very busy one. 

PS: If you're looking to extend your marketing skillset with AI skills in 2026, get in touch.

Organizing the biggest AI conference for marketers in Belgium.

“This AI trainer thing is getting out of hand.” - my accountant

I’ve tested 100+ (AI) marketing tools in 2025, it’s insane…. I know. 

Here are the ones I’m currently sticking with. 

What’s missing on my list?

Wispr Flow
Chat GPT plus
Gemini 3 Pro
Lovable Labs
Plug&Pay
Framer
Miro
Notion AI 
Tella
Perplexity
Superhuman Mail
Granola
Gamma
Riverside FM
Clay
Linkedin Premium
n8n
Weavy
Canva Pro
Skool 

PS: Every month I’m hosting at least one AI for Marketers Masterclass. January 2026 sessions are already full, let me know if you want to learn these tools in February.

OpenAI is quietly building an ad business inside ChatGPT.

People are spotting things like “ads feature,” “search ad,” and “bazaar content” in the latest beta build of the Android app. 

It looks like ads will show up mainly around search and product recommendations, similar to Google’s AI Overviews and Perplexity’s sponsored prompts. This could let OpenAI give free users more features while keeping paid plans ad-free.

Exciting times ⏳

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. I only have two tickets left. ➡️ www.aiformarketers.eu

Naval recently said something that’s stuck with me: “UI is pre-AI.” 

It made me rethink how we interact with software today.

Most interfaces still force humans to speak the computer’s language:
Navigate tabs
Click buttons
Fill out forms

But with AI, it could be the other way around, right?

A future UI could be:
Conversational
Context-aware
Invisible, even predictive
Autonomous?

It shifts from “where do I click?” to “what do I want?”
From navigation to intention.

I’m not sure I 100% agree with everything Naval meant, but it’s a hell of a thought experiment.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18.  ➡️ www.aiformarketers.eu

First year as an AI trainer is almost in the books. 🙏

I tried to do a Spotify Wrapped for my first year as an AI x Marketing trainer.

Here’s what I learned:

- People will ask which AI tool is “the best” until the end of time.
- Venues will always lie about their WiFi.
- Marketers don’t have a tech problem. They have a workflow problem.
- So many marketing teams don't have a strategy, but just do random acts of marketing.
- ...

My 2025 numbers:

🧠 1,247 marketers trained
🧰 172 tools tested
☕ 14 open masterclasses
🧯 23 in-house fire-drills disguised as AI workshops 

2026 goal:

Make AI boring.
Make AI normal.
Make AI part of every marketing team’s daily output.

AI for Marketers Wrapped

If your ads aren’t converting, STOP tweaking your targeting. 

It’s probably not your settings.
It’s not your audience.

It’s your creative.

Here’s the truth after looking inside 100+ ad accounts:

The biggest bottleneck in performance is not enough creative volume.

When CTRs drop and CPLs spike, most marketers panic and dive deep into the platform:
➡️ Tweak settings
➡️ Expand audiences
➡️ Rebuild funnels

But 9 times out of 10?
The creative is the problem.
Or worse, there’s just not enough of it.


Now here’s the good news:
AI tools have completely changed this game.

Tools like Weavy, Inku, and Artlist let you:
Multiply your output
Generate ad variants at scale
Test faster, fail faster, win faster

And the quality? It’s getting scary good.

I recently saw a workflow that looked like science fiction:
	1.	Swipe a great ad to swipe file (Foreplay) → triggers an AI agent
	2.	Agent brainstorms 10+ ad concepts for your exact niche
	3.	Synthetic users test & rate them
	4.	Winning concepts get turned into 10-20 high-quality ad versions via AI tools

This is happening right now.

Most marketers are still playing checkers.
But AI is playing chess.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. ➡️ www.aiformarketers.eu

Capgemini Invent

→ Spearheading global initiatives focused on AI upskilling within Capgemini Invent's AI Accelerator program.

→ Collaborating with a core team of AI experts responsible for go-to-market strategies, technology development, and strategic partnerships.

→ Responsible for designing and implementing programs to disseminate cutting-edge AI knowledge and practical know-how internally and to external clients.

→ Focused on enabling successful AI transformation by addressing not only the technological aspects but also the critical design of future human-machine interaction and exploring capabilities beyond current human limitations.

Global AI Accelerator Upskilling Lead

In a world where digital transformation dictates market leadership, staying ahead is crucial for your business’s growth and sustainability. As an accomplished Digital Strategist and New Business Model Expert, I am dedicated to guiding businesses through this complex landscape to achieve extraordinary success.

My Core Expertise: Lead for 'Connected Products & Services & Business Model Transformation':

→ Strategic Development of Data-Driven Products & Service Portfolios: I specialize in developing competitive, customer-centric product and service portfolios that align seamlessly with your overarching business strategies. This includes not only strategic planning but also defining the actual content and structure of these portfolios.

→ Business Model Transformation in Response to Global Trends: Adapting to major market shifts like Everything-as-a-Service, AI-driven business models, and exploring new channels such as virtual platforms and metaverses, I help companies transform their existing business models to capture new customer segments and stay at the forefront of innovation.

→GenAI Advisor for Intelligent Industry

In my role as the GenAI SPOC for Intelligent Industry, I empower organizations in manufacturing, life sciences, and MedTech to leverage the extraordinary capabilities of Generative AI. This role involves exploring new business opportunities and achieving unprecedented levels of productivity and efficiency through cutting-edge AI applications.

▶️ Our Commitment:

More than just strategists, we are your partners in transformation. From the initial strategy to the hands-on implementation of new products and services, our team of strategists, designers, and engineers is committed to turning your vision into a tangible reality.

▶️ Ready to Transform Your Business?

Connect with me to discover how we can collaboratively reinvent your business strategy for a digital-first world, ensuring growth, innovation, and a leading edge in your industry.

Director Connected Portfolio & Business Model Transformation | Federated AI in Intelligent Industry

Capgemini

At Capgemini Global AI Lab, I lead initiatives that shape the future of AI technology application, focusing on its merits and potential pitfalls for our clients and society. Our lab is dedicated to true innovation, thought leadership, readiness for new developments, cutting-edge research, education, and promoting the safe and ethical use of AI.

Harnessing emerging trends and technologies, I help you navigate the AI landscape and establish new types of AI models that herald a step change in how we can solve business problems holistically. In my role, I challenge the status quo and empower organizations to reimagine their businesses and amplify their potential for impact.

So, engage with us—let us surprise you with our visionary mix of what's to come.

Capgemini Global AI Lab - AI Strategist & Visionary

OpenExO

OpenExO is the world’s leading global ExO transformation ecosystem made up of more than 1,000 clients, investors, consultants, coaches, collaborators, tech leaders, and innovation specialists. Together we are committed to helping organizations, institutions, and people transform the world for an exponentially better future by implementing and evolving the ExO model and practices.

ExO Certified Consultant

ExO Foundations

Exclusible

Are you ready to explore the endless possibilities of the future internet? I am here to help you take the first step and unlock the power of web3 CRM.

Imagine being able to connect with customers and clients in new and exciting ways, using cutting-edge web3 technology and immersing them in a metaverse. That's exactly what Exclusible does. Empowering brands and communities by expanding the possibilities of both the physical and digital universes.

Exclusibles mission is to build a new generation of the web that is culturally relevant, accessible to everyone and unlimited in its possibilities for creation and creativity. With Exclusible, your brand has the opportunity to push the boundaries of the metaverse and web3, and open up a world of endless possibilities.

Don't wait any longer, take the leap and join the future of the internet. Contact me now to learn more about how we can work together and unlock the power of web3 for your business.

Metaverse Leader, Advisor and Ambassador

STRATEGYON 

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 builds on the most advanced AI-enabled context-mining platform for reliable strategic insights.

𝗦𝗧𝗥𝗔𝗧𝗘𝗚𝗬𝗢𝗡 𝗖𝗢𝗥𝗘 services transform unstructured data into quantified and groundbreaking insights and build a foundation for fact-based, strategic decision-making in your strategy and M&A activities. 

Unsupervised AI-driven context mining leads to unbiased discovery and insights for trustworthy strategic decisions. 

▶️ Cross-industry research for technology mapping
▶️ Gaining hidden consumer insights from public forums
▶️ Anticipating significant shifts: future scenario building

Quantifying insights are a solid basis for masterful decision taking. Our innovative metrics and visualizations help to efficiently discover emerging topics, non-trivial correlations, and to compare trends. 

Reliable quantified insights are what really matter.

▶️ Weak signal detection
▶️ Visualize patterns in tailor-made heat maps
▶️ Discover hidden correlations

𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 𝗺𝗮𝗽𝗽𝗶𝗻𝗴:
Technologies evolve at the speed of light. It is vital to discover new technologies and understand the dynamics and drivers to stay ahead of the competition.

𝗠𝗮𝗿𝗸𝗲𝘁 𝗲𝘅𝗽𝗹𝗼𝗿𝗮𝘁𝗶𝗼𝗻:
Identifying new applications and markets is a vital – yet complex – exercise to grow your business. However, many hints are to be discovered in the growing amount of technical and public data. Scout for new markets and playing fields in technical literature. Understand your customers: reveal their hidden needs from context-mining public forums. 

𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗰𝗲𝗻𝗮𝗿𝗶𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴:
The plurality of trends doesn’t exactly make it easier to decide on the next big shift for your company. Being able to identify, understand and quantify them helps to build reliable future scenarios and make the right decisions.

Co-Founder / Head of Strategy 

AdEx Partners

I am driving digital projects and transformations with impact for Fortune 500 and mid-market companies, helping teams and organizations to become future-ready.

✓ Designing and building digital units with a purpose to drive innovation.
✓ Executing digital strategy with tangible MVP projects that deliver (AI/ML/Crypto)
✓ Re-shaping business models and co-designing new opportunities. 
✓ Leading and managing the strategy execution with objectives and key results (OKR). 
✓ Defining and shaping organizational culture towards purpose-driven outcomes.

Senior Manager Digital Strategy & Business Model Innovation

Digital Strategy & Transformation

Ernst and Young (EY) is one of the largest professional services firm in the world and one of the "Big Four" accounting firms. EY is committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration. 

▬▬▬▬▬▬▬▬▬▬

As the Manager of People Advisory Services, I enable companies to successfully survive digital disruption and transform their core business towards customer-oriented platform models. Preparing and guiding companies on their journey to build the future of work is part of my passion. My responsibilities include leading teams and driving people strategy topics in global business solution services implementation. This includes applying agile methodology like Design Thinking and Business Model Canvas techniques. 

Driving digital strategy and transformation requires a focus on people capabilities, organizational design and technology. Translating technological development into strategic solutions is necessary for every organization to survive disruption and stay relevant in the digital era. The future of work is shaped by data-driven solutions, robotics and AI, assisting people in every day’s tasks. 

I believe that my organizational and people skills along with my passion for this work make a real difference for my clients.

Manager, Digital Strategy ✦ Transformation and Change ✦ People Advisory Services

Fresenius Group

Fresenius, a German health care company, includes the Fresenius Medical Group as one of its four divisions. Fresenius  provides products and services for dialysis in hospitals and outpatient medical centers. The company also focuses on hospital management as well as on engineering and services for medical centers and other health care facilities.  

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As Manager of Strategic Initiatives, I supported the CEO of the European, Middle East and Africa (EMEA) division in the design of strategic transformation processes. This requires translation of the CEO’s agenda into business initiatives and working collaboratively with senior executives to assess their needs and define specific projects. 

The focus of  my work was around the digital transformation of Fresenius Medical Care and its business, co-designing strategy roadmaps, building organizational structure and creating awareness for the requirements to succeed in the 4.0 economy.  

By consolidating insights, leveraging the gathered data and developing best practices, I led the development of strategic options and ensured success of the overall digital initiative.

Initially, I joined Fresenius as a Change Manager for EMEA regions and Communications Officer for the inSITE Project. This project enabled FME to become process-driven, connecting all parts of the organization in the EMEA and Latin America (LA) regions.  Through remote and on-site coaching, I enabled the rollout in 5 countries and positioned 5 others for final transition from a people and organizational perspective. 

The common SAP template delivered harmonized processes and standardized applications based on the demands of the business, while respecting the specific local requirements of each country.

Manager of Strategic Initiatives ✦  Digital Strategist ✦ Change Manager 

University of St. Gallen - HSG

The University of St. Gallen is a research university located in St. Gallen, Switzerland. Established in 1898, it is specialized in the fields of business administration, economics, law, and international affairs.  It is ranked by the Financial Times as one of the top business schools in Europe.

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As the Head of the Military Liaison Office, I improved alignment between the University and the external duties of military personnel. By analyzing existing department activities and documentation, I advised administration and external stakeholders on students evolving needs and obligations. By addressing the unmet needs of the University and students, I effectively reorganized military liaison activities. This work led to harmonized military liaison office processes and IT solutions that conformed to campus standards.  I also facilitated the smooth transition to successive liaisons by creating a support and guidance handbook. 

In addition, I contributed to the development of the Master of Management, Organization Studies and Cultural Theory (MOK) program at the Institute for Systemic Management and Public Governance. In this role, responsibilities include; synthesizing the needs and perspectives of two distinct academic departments, supporting the program director, managing  stakeholder communications, evaluating applications and selected candidates, planning and executing workshops. organizing business partner meetings, preparing course materials and supervising examinations. 

To stimulate interest in new graduate programs for prospects with a passion for impacting organizations, politics and society, I organized and engaged in off-campus programs activities.

My task as a Research Assistant was to perform analysis and visualization of study results for senior researchers.

Head of Military Liaison Office ✦ Research Associate and Program Manager ✦ Research Assistant 

University of Zurich

As the largest university in Switzerland, UZH offers the widest range of subjects and courses of any Swiss higher education institution.

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As a Research Associate, I designed and launched a two-semester talent management program with workshops, seminars, real-world cases and hands-on training. I built relationships with external consulting firms, who worked as experienced consultants and program instructors.  My responsibilities included: teaching undergraduate courses in organization theory, consulting, conducting presentations and supervising students’ final theses. My independent research focused on strategy-as-practice, organizational theory, strategic management and systems theory.

I am especially proud of the following accomplishments:

✓ Recruited the Boston Consulting Group to act as founding member of new talent program and 
    provide funding for campus meeting space

✓ Expanded partner network to include McKinsey, Accenture, AT Kearney and Roland Berger

Research Associate ✦ Program Designer ✦ Organization Theory Educator

AI Strategy Pioneer & Innovation Catalyst | Transforming businesses with AI-driven strategies and digital innovation

Pioneering the AI Revolution & Digital Transformation

Over the last decade, I've guided organizations through the AI revolution and digital transformation, unlocking unprecedented growth.

My mission: Empower hundreds of  businesses with cutting-edge AI and digital strategies.

AI & GenAI Expertise:
→ Developed GenAI solutions for smart industries, boosting productivity by 40%+
→ Crafted AI strategies for Fortune 500 companies, driving innovation
→ Advisor on ethical AI implementation and governance

Digital Transformation Mastery:
→ Led dozens of successful digital transformation projects across industries
→ Transformed traditional business models into data-driven powerhouses
→ Expert in leveraging IoT, Blockchain, and Cloud for business growth

Key Capabilities:
→ AI Strategy Development & Playbooks
→ GenAI Implementation for Industry 4.0 and Lifescience 
→ Digital Transformation Roadmapping
→ Emerging Tech Integration (AR/VR, Metaverse)
→ Digital Leadership Mentoring

Impact Highlights:
→ Reduced operational costs by 30% through AI-driven solutions
→ Increased productivity up to 50% with data-driven tools
→ Built a community of 28,000+ digital leaders and innovators

Ready to harness the power of AI and digital transformation?

Drop me a message!

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